Tough Men's Clothing Brand AK CLUB Gradually Entered The Public View.

some

Disappearing and closing shop will not attract too many people's sighs this year, because too many brands fade out of people's sight in these two years.

If the performance doubles in 2015-2016 years, I believe that it can become a good example for many people to pursue.

AK CLUB, a real tough guy.

In 2012, the brand gradually entered the public view. In the 2013-2014 years, the brand developed steadily, and the performance in 2015 increased by 80%. In the first quarter of 2016, 170% growth was achieved.

Recently,

The shop invited AKCLUB CEO Zhou long to uncover the causes of AK CLUB's skyrocketing performance and the story of 3 old boys closely related to AK CLUB.

Of course, the story may be different from what you think.

AK CLUB design director Johnny Diamandis, handsome old boy, loves retro, love to play, love to travel.

Graduated from the central Saint Martin Institute of art, now in the United States, keen on the global world, working very seriously.

It has served many well-known clothing brands, such as BURBERRY, EVISU JEANS and other brands.

He picked up all kinds of military products from the US and Europe during the Second World War to 60s, and made these classic structures, decompositions and fantasized more in line with the current environment, forming a unique AK tough guy style on the products.

AK CLUB founder Song Ping, forever old boy, play sailing, love food, careless.

Clothing industry veteran, silent in the garment industry for many years, the world is always in the time lag of a person.

Before doing clothing trade in Vietnam, she was proficient in the clothing supply chain, and became a Johnny Diamandis in 90s, and co operated AK CLUB brand.

He said he quit smoking for more than 20 years because he started smoking cigars.

Zhou long, CEO of AK CLUB, lives in the heart of an old boy, playing football, humorous and interesting.

Prior to serving for 12 years in a billion garment company, it was the youngest distributor in the history of the company. The youngest director has independently run a brand, and has also been responsible for the creative marketing and advertising cooperation of the major brands of the group, and won numerous awards in various cases.

Last year joined AK CLUB.

The key point is that the AK CLUB brand achieved 80% growth in 2015 and 170% growth in the first quarter of 2016.

He said that what he had insisted on for many years was the "good life" route.

If you want to know the working status of these three old boys, we can show them through the recent AK CLUB 2016SS blockbuster in Cuba. The Cuban series is a core series of AK CLUB. Every year, the AK CLUB team will go to Cuba to pick up the wind and get the source of inspiration.

The three old boys brought Chinese tea and tea sets, without cell phones, drinking coffee, drinking tea, smoking cigars, reading books, and going to the barber's barber shop in Cuba.

AK CLUB Cuba filming 2016SS blockbuster

AK CLUB, from its inception, combines the research on the classic elements of men's clothing history and the application of modern technology, especially the elements of World War II military uniform, focusing on key details and interpreting the spirit of "exploring the essence" in products.

AK is a tough guy who is a tough guy, not a tough guy wrapped up in a military element.

A real tough guy should be good at shaping his appearance and finding his fashionable balance between rough and delicate.

Che Guevara, a peace fighter, is a genetically strong ICON. His spirit is what we lack now. This is the spirit that men should have.

In fact, Chinese men's male strength still exists. This is why men like hiking, cross-country and crotch. These are manifestations of male strength and need to be released.

But at present, our domestic "very man" brand is very few, almost no, and hardliners are unique to our brand.

{page_break}

Recently, AK CLUB released the 2016AW Series in Shanghai fashion week. The theme of the show is URBAN SOLDIER (metropolis spy), the most representative element of sea and land air force is muscle. The male's hard temperament is iron blood, and the Shanghai fashion week is directly brushed up with the more powerful visual impact of the show. It has become the most popular fashion show brand.

As mentioned earlier, the AKCLUB brand achieved 80% growth in 2015 and 170% in the first quarter of 2016.

Zhou Long said two directions, product and team.

Product is the core of the core.

"After I came in, I made great efforts in the quality of the products. The quality of the products included materials and workmanship, and the design itself.

AKCLUB's brand positioning is a brand style lacking in Chinese market.

In terms of products, we insist on originality and make brand products. We must have original spirit. The original spirit does not mean that we have never done anything, nor is it popular now. What kind of brand names have emerged? Let's follow suit, but start from our brand positioning and make products that are in line with brand positioning.

Of course, in addition to original design, AK CLUB also emphasizes the functionality of clothing.

The zippers and buttons on the clothes are functional in addition to the beauty of design.

Team is the key.

"With the team, I think it is a sincere exchange of sincerity, equality among all beings, respect for everyone, more sincerity, less practice."

Finally, the enterprise is a community, a tribe.

It is our manager's biggest task to make everyone happy and happy.

"For example, we will let new recruits choose to buy models of their own computers, colleagues like to drink coffee, we let them choose coffee machines, and so on. Work well is everyone's duty. I will not emphasize that doing the job well, and doing things conscientiously should be the basic qualities of the working people. I will give some suggestions in terms of working methods and methods.

I want to make sure that the company is in the right direction, providing a comfortable environment for the colleagues and the corresponding benefits, which is what I should do.

{page_break}

"I have done too much clothing for a long time, and I want to do something that can be saved and sort out some words. Next, we plan to organize some of our products, especially the research results and ideas of the Second World War uniform, to do research. It is interesting and hope to contribute to China's fashion industry."

In addition, Zhou long has a very bold plan to buy a tank and make a store by using tank parts.

"We dismantled the tanks and arranged them in the shops. Of course, the best tank is a story. It's very natural for AK to do this. We learned and collected classic and interesting collections from the market, books and collectors, including the parts and components of the airplane, the classic audio, etc., by the design team of AK New York and Shanghai, the little bit of these treasures are integrated into the modern shops and life.

We will "think how to allocate your work and life time" as the last question of this conversation. Zhou Long said that the smartest people would make work interesting because work itself is a great part of life.

AK CLUB, a real tough guy menswear brand, gradually entered the public view in 2012. The brand developed steadily in the 2013-2014 years, and the 80% growth in 2015, and 170% in the first quarter of 2016.

At present, the country has 8 stores, and 2016 will reach 30 stores in the second half year.

It is expected that in 2017, the brand will set up 100 stores throughout the country.