Alibaba Ma Yun Hand In Hand Su Ningyun Business PK Jingdong 618 Carnival

Yesterday afternoon

And Suning Yun held a strategic cooperation conference in Beijing to announce the upgrading of strategic cooperation between the two sides.

Although the conference is based on cooperation between Ali and Suning 1st Anniversary (actually only 10 months, less than a year) as the lead, it coincides with the announcement of the Jingdong's top 618 promotion. It is easy to imagine that it is fighting for Jingdong 618.

In contrast, ten days ago, Jingdong 618 invited GREE Group Chairman Dong Mingzhu and HUAWEI terminal chairman Yu Chengdong to help. This Alibaba moved directly to the half of the retail industry: TCL group Li Dongsheng, Mei Group Fang Hongbo, Lenovo Group Yang Yuanqing, SKYWORTH group CEO Yang Dongwen, Wuliangye chairman Liu Zhongguo...

According to the official press release, "nearly 100 of China's top entrepreneurs and investors have also attended the conference. The size of their business pactions has accounted for half of the total retail sales of consumer goods in China."

Against Jingdong 618

618 originally for Jingdong celebrates day, but with each big

Joined in, gradually evolved into the electricity supplier's mid year big promotion.

Prior to this, Tmall will set 618 this year as "super fans Carnival", claiming to create a "618 fans Festival" outside the double eleven.

Today, Ali and Suning did not mention the big promotion strategy for users in June, mainly on the cooperation and services to businesses, as well as logistics distribution:

For the brand side, Ali and Suning want to enhance the efficiency of the supply chain, reduce the logistics cost by 30%, and provide 10 million square meters of storage area for the brand side.

In addition, it will provide the brand side with big data of Ali and Suning totaling over 700 million users, and conduct big data analysis and mining.

Alibaba CEO Zhang Yong said, "in the past three years, the two billion brands on the two platform, such as the United States, Haier, Samsung, Hisense, HUAWEI, millet and so on, have achieved an annual sales volume of 50 billion yuan in three years, so that the 5 billion scale brands currently on the two platform, such as alliance, SIEMENS, SONY, SKYWORTH, SKYWORTH, etc., achieve the annual sales volume of 20 billion yuan within three years."

For small and medium-sized retailers, the two sides will jointly launch 10 billion capital to achieve brand channel electronization.

Help three to five lines of traditional small and medium retailers to achieve Internet pformation, thereby expanding user data.

For users to achieve more "half day", delivery and integration services.

In the future, it will be returned free within 30 days and only for 180 days.

For ten months, what did Ali and Su Ningdu do

From last August to now, we have seen the cooperation process between Ali and Suning for 10 months. We can see that the main purpose is to achieve two-way communication between sales channels and logistics distribution systems.

Last August 17th, suning.com official flagship store will officially enter Tmall mall.

In September 21st, the rookie network was opened up with Suning logistics system. The first cooperation project was Tmall's big package. Suning logistics was responsible for providing warehousing and distribution services.

In October 23rd, Suning store opened a Tmall service desk.

In addition, the two sides have carried out joint staff joint work and logistics joint exercises.

But most of them are based on mutual learning and reference, and there is not much practical significance.

Last August, Alibaba and

28 billion 300 million yuan and 14 billion yuan respectively subscribed shares and reached strategic cooperation.

In April 7th this year, the SFC approved and passed the official delivery today.

By the end of June 1st, Suning cloud merchants had received 11.15 yuan, a discount of nearly 30% compared to the fixed price increase of 15.17 yuan.

According to Ali subscribed 1 billion 861 million shares, compared to Suning today's closing price, its float deficit has more than 6 billion 800 million yuan.