The List Of South Korea's Best Fashion Brands In 2015 Was Released By South Korean Media.

2015 Korea fashion The industry has suffered a lot from the persistent economic weakness and the stagnation of consumption caused by MERS. Even so, enterprises that stand out in adversity are also few.

Recently, the best fashion of Korea in 2015 was selected by Korean media. brand The list is fresh. The 15 members of circulation industry, brand experts and consultants were discussed in depth. They were selected in 2015 with a number of indicators such as operating income and year-on-year growth rate, market influence, market resilience, future market potential, corporate culture and cooperation.

　　 Tomboy native Women's wear Brand self-esteem

Tomboy has broken through the break even point for 3 years since it was re listed, and has become an outstanding representative of Korean local women's clothing brand. Since being acquired by new world international, Tomboy has launched a long fashion design, and its successful style has attracted many consumers. In addition, a price reduction of 20% on the original price basis is also one of the main reasons to attract consumers.

　　 WonderPlace focuses on retail market in China and Korea

WonderPlace, a well-known Korean brand store, won 10 billion won in 2015 (about 55 million yuan). WonderPlace has 46 stores in Korea, and it is one of the most popular collection brands with the most purchasing channels. At present, WonderPlace has 5 stores in China. The weekly sales of Nanjing 5 store amount to 15 million won (about 80 thousand yuan).

　 Sieg set up a new dynamic image

In 2015, when the Sieg listing of Xinyuan group was 20th anniversary, Sieg reappeared in front of the public with the modern avant-garde image. It showed a new image through the exclusive model of Jin Yubin, attracting a large number of fans. Sieg always adhered to the leisure fashion strategy, targeting young consumers. In 2014, the brand growth rate was as high as 70%, and the sales scale in 2015 expanded further.

　　 LuckyChouette specimen of designer brand development

In 2015, designer brand LuckyChouette set up a sales performance of 50 billion won (about 280 million yuan), three times that of 2014. Since its acquisition by Cologne industry in 2012, LuckyChouette has become the best example of "designer brand in Korea can grow rapidly".

　　 Twee's unique layout of the acquired SPA Market

TNJ's Twee brand takes unique layout in the SPA market and actively develops the global business. Twee adopts the mixed mode of self produced goods and East Gate Shopping, and launches more than 2000 styles every year, and also creates artistic atmosphere in interior decoration to attract customers. With the promotion of differentiation strategy, Twee's monthly sales of a store amounted to 300 million won (about 1 million 600 thousand yuan).

　　 Jestina striving for jewelry brand No.1

In 2015, jestina implemented a new strategy to boost sales. The total sales volume of the whole year is expected to reach 81 billion won (about 442 million yuan). In 2016, it is expected to reach 89 billion won (about 486 million yuan), and the growth rate will be increased by 10%. Last year, the brand invited Han Ji Min as an image ambassador, and launched a series of lapoeme jewellery series with strong response.

　　 TOPTEN strong in economic weakness

TOPTEN is one of the most active brands in Korean SPA brand. In 2015, TOPTEN's retail outlets increased to 108. From the past large-scale street stores and department stores as the center structure, it gradually expanded into a diversified distribution network. The brand is also planned to increase to 300 stores in the next two years. Last year, TOPTEN's sales amounted to 160 billion won (about 870 million yuan), an increase of 33% over the same period last year.

　　 Discovery rises in the outdoor market.

In the context of the negative growth of 25% of the outdoor market in Korea, the sales growth rate of FNF's outdoor lifestyle brand Discovery was 20% in 2015, and its annual sales amounted to 250 billion won (about 1 billion 300 million yuan). Discovery is more inclined to travel vacation lifestyle, and relies on the unique details in color, fabric and design and is loved by the public.

　　 TwinKids "double 11" sales 2 billion won

CHAMZON children's clothing brand TwinKids of the global cause group has made outstanding achievements in the Chinese market. In 2015, TwinKids entered the Chinese market for eighth years. It has more than 400 retail outlets and ranks first among Taobao overseas children's wear brands. In 2014, "double 11", TwinKids achieved sales of 2 billion won (10 million 900 thousand yuan), and sales in Taobao in 2015 are expected to reach 18 billion won (about 100 million yuan).

　　 NewBalanceKids maintains strong growth momentum

NewBalanceKids listed a 20 billion won (about 100 million yuan) sales in just one year. In 2014, NewBalanceKids sales amounted to 34 billion won (about 180 million yuan), and in 2015, it was expected to reach 65 billion won (about 350 million yuan), an increase of more than 90% over the same period last year. The success of NewBalanceKids is closely related to children's favorite product planning.

　　 Descente towards international brand development

In 2015, Descente's annual sales in the Korean market reached 730 billion won (about 4 billion yuan), with an annual growth rate of 20% over the same period last year. In the context of the overall downward trend of local fashion brands in South Korea, Descente has a solid foundation and has maintained a sustained growth trend in recent years.

　　 WonderBra grabs underwear market

In 2014, 40 stores of lingerie brand WonderBra gained 63 billion 500 million won (about 347 million yuan). In 2015, the brand expanded to 60 stores, selling nearly 70 billion won (about 3 billion 800 million yuan), and became a hot underwear brand in department stores, shopping centers and agencies. In 2016, the brand will be sold at 80 billion won (about 437 million yuan).

　 NBA moves out of Korea and moves towards China

NBA has actively developed Asia and has achieved success in the Chinese market. Sales in 2015 increased by 50% compared with the same period last year, and sales in China expanded to 70. Only in November last year did it reach 4 billion won (about 2 million 200 thousand yuan). NBA uses star marketing strategy, and takes Bigbang's sun and AOA's grass as endorsement. It also plays an important role in sponsoring the Korean variety show RunningMan.

　　 The absolute strong in DaksShirt shirt brand

Following the excellent performance in 2014, Tribons's DaksShirt proved itself again in 2015. DaksShirt, based on the popularity of 40~50 year old consumers, launched the strategy of young casual shirts in 2015 and has achieved remarkable results. Differentiated products based on different age groups are the main reasons for the success of DaksShirt's market strategy.

　　 PearlyGates sells 400 million won stores

PearlyGates is known as one of the most powerful golf brands in department stores. In October 2015, the sales volume of 92 stores in PearlyGates totaled 11 billion won (about 60 million yuan), an increase of 45% over the same period last year, and the sales volume of its modern department store was more than 400 million won (about 2 million yuan). In 2016, it is expected to increase to 135 stores and complete the sales target of 100 billion won (550 million yuan).

　　 Tandy improving customer satisfaction

Tandy, a hand-made shoe brand developed from the Ming Dong small store, set a record of 270 billion won in 2014 (about 1 billion 480 million yuan). Although sales volume decreased last year, sales reached 275 billion won (about 1 billion 500 million yuan). Tandy is not only highly skilled, but also provides lifelong free services to customers. In order to attract young people, it also adds fashion elements.

　　 Korea SPA brand moves to international stage

SPAO, 8Seconds and other brands officially launched the global strategy.

In order to cope with the competition from overseas SPA mode brand, Korean local SPA brand has developed into a fashionable army with an average sales of 100 billion won (about 55 million yuan), and has cast its eyes on the global market.

In the environment of economic weakness in 2015, the Korean SPA brand still maintained a relatively high growth rate. TOPTEN sales last year reached 160 billion won (about 870 million yuan), an increase of 33% over the same period last year. Sales of SPAO reached 170 billion won (about 930 million yuan), up 15.3% from the same period last year. 8Seconds also reached 150 billion won (about 800 million yuan), an increase of 9.3% over the same period last year.

　 Countdown to globalization process

At present, local SPA brands based on the Korean domestic market are starting to launch the global strategy.

In December 19, 2015, China's Baisheng group and Parkson-Newcore, a Korean joint venture, opened its first store in Shanghai. In this shopping center, we have already entered the brand SPAO of Korean clothing and love, and Shoopen, modernhouse, Butter and so on. SPA brand Twee officially entered the Chinese market by entering Parkson-Newcore. On the day of its opening, Parkson-Newcore received a high degree of attention.

It is reported that SPAO has started sales in areas such as Taiwan and Hongkong, and laid a solid foundation for globalization. At present, SPAO has 14 stores in China, and has one store in Taiwan and Hongkong. In December 11, 2015, the brand opened its first store in Malaysia and began to set foot in the Southeast Asian market. In the Asian market, SPAO has added a lot of chips to its global strategy with the design and reasonable price most suitable for the Asian human body and the marketing strategy of Hallyu stars.

With the cooperation of Alibaba group, the first hair weaving company of Korea will formally introduce 8Seconds brand to China in 2016, and plans to open the official flagship store of 8Seconds on Tmall platform. With the high share of Tmall in China's electricity supplier market, 8Seconds also plans to set up offline stores in Shanghai.

The TOPTEN brand aims to enter the overseas market in 2017, and is currently preparing to set up a Shanghai corporate office, as well as personnel recruitment, market monitoring and other preparatory work.

　 Enhance competitiveness in procurement, production and sales

Among the local SPA brands in South Korea, the first wool weaving, clothing and love, and new star trading are all strength brands that have accumulated the experience of 20~30 fashion industry. They have unique views and abundant resources in purchasing, production and sales. At the same time, taking into account the shape and preferences of Korean people, they design fashionable fashion products and attract consumers at home and abroad.

First, we have invested in the 8Seconds brand. We have set up a special R&D team in the division, not only focusing on product research and development, but also in keeping with the global trend and leading the Korean fashion trend. At the same time, 8Seconds selects high quality original fabrics and adopts sophisticated sewing technology to meet consumers' needs in many aspects.

SPAO adhere to the "half price can provide excellent quality" business principles, based on the purchasing power of clothing and love, for the vast number of consumers choose reasonable prices, quality guaranteed products, which is SPAO's way to win. At the same time, SPAO also invited EXO, AOA and other Korean wave stars as exclusive models, and also aroused strong repercussions in China and other Korean consumer markets.

TOPTEN takes precedence over product quality. The Burma factory of the New Star Trading Company is skilled in production and has strong supervision over product quality. In addition, TOPTEN also attaches great importance to product development and development, and has been committed to enhancing the competitiveness of products.

　　 Lian Tai Chun, President of new star trade,

The ultimate goal of TOPTEN is to enter the global market.

TOPTEN has been on the market for 3 years, not only breaking through the scale of 100 stores, but also selling 900 million yuan (about 4 million 900 thousand yuan) for each store. But in the view of Lian Tai Chun, President of new star trade, TOPTEN still needs to focus on the Korean local market at this stage.

In 2015, TOPTEN took the "HappyPrice" as the guideline, and focused on launching the hot selling products, and launched a strategic sale. Last year, TOPTEN launched 200 different styles of "200UniversalGraphic T-shirts" in the summer, and set 600 thousand sales records in just two months. Not long ago, the popularity of "on-air underwear" was launched in the winter.

In 2016, TOPTEN formulated the new strategy of "StylishWear", which will launch a large number of fashion products to attract consumers of a wider range of ages, and plans to launch children's clothing and outdoor products in April this year. In addition, Nova trading has been providing OEM processing for GAPKids, with rich experience in production, and will compete with international SPA brands on this basis.

Lian Tai Chun said, "the ultimate goal of TOPTEN is to enter China and expand the international market. We only accumulate internal strength in the Korean local market, and the synergy effect will be more obvious when we explore the international market.