Suning Bought Inter To Help China Enter The World Football Arena.

Suning is China's largest business enterprise, while Milan international is the top club in Europe. The signing of both sides will help Suning open up more room for healthy consumer market.

Suning group formally announced Suning group to join the international Milan club.

Suning

Announced that the Suning sports industry group, with a total consideration of about 270 million euros, acquired about 70% of the international Milan club through the subscription of new shares and acquisition of old stocks.

The international Milan football team, founded in 1908, now ushered in the first major shareholder in the history of the club.

Now many companies are competing for the European football word power, can European football be able to ignite the domestic market? What is the consideration of the huge acquisition of national rice and suing? Min Jie, a professor at the Institute of sports economics at the Central University of Finance and Economics, believes that the takeover of international Milan is a strategic investment.

Suning's admission to inter rice will help inter go further on the international road, which is also the best choice for Inter.

From the point of view of inter rice, there are a lot of small shareholders in some Italy clubs. Sometimes making decisions is particularly difficult.

Suning became big.

Making decisions is much better than the previous ones, making it easier to follow the international path.

For Inter, it is a good choice to change the equity structure of the club and take the road of internationalization.

The football community also showed support and expectation for this cooperation.

Cai Zhenhua, chairman of the Chinese Football Association, said: "the cooperation between Suning and Inter is very important, which is one of the most important clubs in China and Italy."

Min Jie also believes that Suning and inter rice cooperation will provide a lot of reference for domestic clubs from the perspective of profit model and business value.

In addition, sunning brand has also found a shortcut to enter Europe.

Inter is still influential in China, and it is also one of the better clubs.

In addition, in the past few years, Suning's development strategy is to let the business of electronic business enter the European market.

Suning is an Internet plus electronic commodity enterprise. It is a good way to choose Italy to enter Europe.

In addition to the brand effect brought about by the acquisition, Suning's acquisition of international Milan is more important than developing Suning sports.

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In fact, it is not the first time that foreign enterprises have bought European football giants.

Last January, Wanda announced that it had invested 45 million euros to buy 20% of the Madrid football club and entered the board of directors of the club. This is the first time that Chinese enterprises have invested in top European football clubs.