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According to recent reports from foreign media, the topic of "health and fashion" on Instagram is very popular, and exercise has also started since taking photos. So women have more and more requests for sportswear, not only to be comfortable, but also very fashionable.

Market research firm Key Note said last year that Britain

The sales volume is expected to exceed 6 billion pounds, and both the big brands and the high street brands pay much attention to the market. In 2016, it also launched its own brand.

A good time for product line, because fashion never stops.

Why is it a good business idea to create a brand of sportswear?

According to Ou Rui's UK

According to the industry report, with the popularity of gymnasium and fitness class, sports and fitness activities will continue to develop in the next five years.

The increase in fitness activities means

Sales increased, but

It is no longer confined to sports activities only, thus creating greater opportunities for the development of sportswear.

Fashion websites and retail brands in recent years.

"Clothing has developed rapidly, especially in the United States, and now the UK has gradually shown this momentum.

In September 2015, Mintel reported that 70% of consumers who bought sportswear in 12 months were buying for exercise and 51% for other reasons.

The report also stresses that women show more interest in sportswear.

Women's demand for sportswear for many occasions has stimulated fashion.

Development.

It is estimated that the consumption of sports wear will reach 8 billion 650 million in 2019.

At present, only 30% of the major sports brands are targeted at women, so you can make full use of the brand of independent women's sportswear in 2016.

The growth of consumption expenditure.

Business opportunities for women's sportswear

Creating a fashionable brand of sportswear is one of the most obvious opportunities.

Although some large enterprises are already in action, the commodities launched are controversial.

For example, Kate Hudson's sportswear brand Fabletics has received a lot of negative reviews, all focused on product quality and opaque business models.

Although Kanye West and

Cooperative products demand, but consumers are very dissatisfied with its price.

On the contrary, consumers are eager for high quality, exquisitely made and affordable fashion sportswear.

So in view of

With the continuous development of the market, we can consider creating a sustainable product line.

And not only clothing, sports, fashion accessories, but also the market.

GymTote has launched a fashionable sports handbag, and Next recently launched similar products.

Finally, with the improvement of wearable devices, fitness technology products are becoming more and more popular, so you can also launch your own smart fitness apparel.

Ralph Lauren recently launched an intelligent Polo shirt with built-in sensors to track heart rate and movement frequency.

Helena Searcaigh, co-founder of GymTote, pointed out that in 2015, the most popular product on Polyvore website was the sports brand, many of which were

And retailers have launched their own businesses.

Products can show that sports and leisure have been commercialized.

The sports and leisure market is growing very fast. According to Verdict data, the market will grow by 24% in the next five years.