Nike Invaded The Fashion Circle In An All-Round Way And Cooperated With The Artistic Director Of LV Menswear.

Following the announcement of cooperation between Balmain creative director Olivier Rousteing and Nike, the world's largest luxury brand

Art director Kim Jone has become the latest partner of Nike. Kim Jone has announced cooperation with NikeLab in its social media Instagram, including shoes and shoes.

It will be on sale in July of this year.

"LV will be sold in the Nike shop", and again highlights the sports giant Nike has fully occupied the fashion circle, so far, Nike has not yet announced the specific time for sale and global participation in the sale of stores.

Nike has never ceased to enter the fashion circle. This cooperation is not the first brand creative director of LVMH group to cooperate with Nike. Givenchy creative director Riccado Tisci has launched a joint design series Air Force 1 with Nike in 2014, and this year they will cooperate again to launch a new joint design series.

However, the fashion industry will always wonder why luxury brands will allow their creative directors to cooperate with other brands in their own name. The answer is obvious, that is, cooperation with Nike will increase brand exposure and gain popularity. Behind this is Nike's global intensive retail network and a wide range of consumers.

In May this year, Forbes was released.

Nike exceeds LV to become the most valuable brand in the global fashion industry.

In last year's BrandZ ranking of the world's most valuable brands, Nike ranked first among the most valuable apparel brands. It is worth noting that Nike is not the most valuable sports apparel brand, but the most valuable clothing brand. Nike beat Zara, H&M, Ralph Lauren, Hugo Boss and Tommy Tommy ranked first.

Some analysts say that the ranking of Nike reflects the rise of the "sportswear" that is not suitable for the name to rise as a fashion trend, and more importantly, this ranking reflects the ambition of Nike.

With the trend of fashion movement becoming more and more popular, Nike joined in the fierce battle without any weakness and announced that it would continue to advocate the strategy of fashion and female consumers and strive to increase sales from 5 billion US dollars to 7 billion dollars in the next two years.

In addition to the sports brand, fast fashion has become the most active form of fashion retailing in recent years. At the end of last month, luxury brand Kenzo announced its cooperation with fast fashion H&M, which is the first luxury brand of LVMH to cooperate with fast fashion H&M. Facing the fierce changes in fashion retailing in recent years, it may suggest that the direction of LVMH's development is making some changes.