How To Use "Big Data" To Achieve Accurate And Detailed Marketing And Avoid Misunderstandings To Serve Good Customers In The Mobile Internet Era?

In today's mobile Internet era, it is already "

"Times"

Internet giants such as Tencent have put big data into the focus of operation.

So, how to make good use of the enterprise's own data resources to achieve "precise and detailed marketing" and keep abreast of the trend of the times has become the focus of attention of all the business executives nowadays.

According to the data released by the Ministry of industry and information technology, 930 million mobile Internet users have access to the Internet every day. In 2015, the number of mobile phone business applications such as mobile Internet shopping, mobile payment and mobile banking increased by 63.5%, 73.2% and 69.2% respectively.

Such a wide audience will make the development of mobile Internet all the way, and become one of the most important marketing means of enterprises. Borrowing from Ma Yun's words, several companies will sell tens of billions of dollars in the next few years.

So, what exactly is the big data of enterprises? Why do we have to master big data to achieve sales and services?

In the eyes of investors, there are two glittering words: assets.

If big data is compared to an industry, the key to the profitability of this industry is to improve the "processing capability" of data, and to achieve "value-added" through data processing.

The real value of big data lies in the creation of numerous gaps that have not yet been realized.

No matter whether the core value of big data is not predicted, the decision making mode based on big data has brought profits and reputation to many enterprises.

Understand the importance of big data, and how to use big data to serve enterprises?

Archaic cloud: three points technology, seven points data, data got the world.

Victor Maier Schoen Berg has cited numerous examples in the book "big data era", in order to illustrate a truth: when big data era has arrived, we must use big data thinking to explore the potential value of big data.

In the book, the author mentioned the most is how Google uses people's search records to excavate data for two times, such as predicting the trend of Ebola virus outbreak in West Africa; Amazon how to make use of user's purchase and browsing historical data for targeted book purchase recommendation, so as to effectively enhance sales volume.

Furthermore, how does Alibaba use big data to achieve small loan business? For example, if a store's peak season is summer, and every summer sales increase substantially, then the amount of external outlets will increase every summer.

Through the hydrological model of Ali Xiao loan, we can determine the demand of the shop in this period according to historical data.

At the same time, comparing the data of other hours of the store, we can identify the demand for funds in different periods of the store, so as to provide appropriate loans to the store.

With the help of the hydrological model, Ali has developed rapidly.

So the question is, where is the data of traditional enterprises? How can it manage and operate its own companies with big data?

With the advent of the media fragmentation era, traffic has begun to disperse, and the audience behind the traffic has also been dispersed on the above traffic platforms. The necessity of "big data" precision technology is highlighted.

Professional companies use database modeling, such as the use of the Internet platform to achieve enterprise data sharing.

Enterprises only know that blind marketing of telemarketing, leaflet marketing, short message marketing and so on will cause themselves to fall into a vicious circle of marketing, which is neither profitable nor profitable.

Big data is bringing enormous changes to the Internet, especially in the use of big data marketing.

Accurate, accurate and detailed marketing is to identify the attributes of the audience and users, which will be the trend in the future.

The key to maximize the value of big data is how to connect and connect these isolated and misplaced databases.

Taiyuan Ren Ao Network Technology Co., Ltd., won the national high-tech certification enterprise, created the world.

Shoes and hats industry portal, ordi Internet, private areas and other government websites, serving thousands of enterprise websites, 1 million 700 thousand clothing and footwear enterprises, and long-term joint research with the Chinese Academy of Sciences, Beijing University of Posts and Telecommunications, North Central University, etc., tackling key data extraction, analysis and modeling, providing real, credible and accurate information for enterprises, achieving precise service and precise marketing.

Ren Ao technology is aimed at the current misunderstandings of small and medium enterprises in terms of marketing, and introduced the "Ren Ao global push" to promote the accurate promotion of customer products and information, so as to get conversion rate, improve turnover rate and recognition of insiders.

In the age of Internet that changes so rapidly, enterprises want to grow and expand. We must seize all good platforms, good opportunities, make good use of big data, avoid the misunderstandings of open camp and serve good customers, so as to achieve lasting development and enduring.

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