India: 6% Of Women'S Underwear Consumption Exceeds 5000 Rupees Annually.

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The biggest show and research show that 90% of India women feel that sexy underwear is worth investing in, because such products can make them feel or seem more confident.

The study is based mainly on the pan India area (pan-India). The number of respondents is over 1000, aged between 18-30, and 70% of them are women.

The results show that more than 80% of women in India now buy underwear for themselves because they are sexy or cool.

Underwear is just the era of ordinary clothes, and now underwear shopping is not only a private experience, but also an experience.

Now underwear has two characteristics of practicality and fashion. More and more women also upgrade their wardrobe from the perspective of designers, and buy them.

As an investment, so do not mind spending more money for them.

Unlike 10 years ago, women now talk freely about underwear in front of men. In fact, 54% of respondents said they did not mind at all because they knew that the right underwear could make them more attractive and attractive.

The survey also revealed that 80% of respondents feel that buying sexy lingerie online gives women more freedom to purchase, and they do not have to worry about being seen by others, so that women can buy their favorite underwear in full privacy.

CashKaro.com co creator Swati Bhargava said: "many women may have had an uncomfortable experience. When the shopkeeper asks," what kind of underwear do you need, madam, how embarrassed will you be? "

Moreover, buying underwear in a busy market is not good at all, and the emergence of the Internet really defines the most intimate underwear shopping experience.

CashKaro's research reveals the change of consumer preferences in India. Now India women are more and more inclined to choose comfort.

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As a aggregator for shopping websites, we have seen that underwear sales on CashKaro have increased by 100% over the same period last year.

This shows that more and more women tend to buy underwear online, and the return and coupons may make the online purchase of underwear more affordable.

According to the research results, India's favorite lingerie websites include Zivame, Clovia, Jabong and Pretty Secrets, while the well received brands have Jockey, Lovable and Enamor.

It is clear that women in India prefer to offer a variety of brands.

The survey also revealed that 60% of India women spend 5000 rupees a year on underwear, which means consumers prefer to buy products on offer websites.

More than 45% of respondents said that they buy underwear more than 4 times a year, and 40% of respondents tend to buy underwear only in online stores. This also means that women prefer online purchase prices and discounts, and online shopping can save time and a large number of choices, which may be the reason why consumers only buy underwear online.