2016 China Leather Fur Annual Award Ceremony Held In Haining, Zhejiang

"Annual artisan Spirit Award", "annual brand award", "annual design award", "annual Innovation Award", "annual fashion award", "Annual Development Cooperation Award", "Annual International Cooperation Award", "annual integrity Award", "New Year Award", "annual business award"...

In June 16th, the annual award ceremony of the 2016 China leather fur fur ceremony was held in Haining, Zhejiang. Both the winners and the guests who attended the grand ceremony were surprised to find that, in addition to the famous brand of "Heng Heng Heng Qiang", the backbone of the Chinese leather fashion industry stage has emerged in a number of new and new designers from home and abroad.

According to the briefing, this award ceremony is held in Haining, China.

The organizing committee has been strongly supported by the China Leather Association and other domestic and foreign trade organizations, and has also been warmly received by the vast leather and fur enterprises.

Fruits of midsummer: surprises in the annual ceremony

"This award is not only a commendation for outstanding brands, but also an in-depth investigation and sorting out of the industry's development in recent years, so that we can see more clearly and accurately the status and potential of the industry.

We hope that through this award, we can consolidate our strength and promote further pformation and development of the industry.

Talking about the original intention of hosting the awards ceremony, the vice chairman of the China Leather Association and chairman of Haining leather city of China have said so.

As China's leather and fur industry has the longest history, the highest specification and the most influential professional exposition, Haining China Leather Expo has held 23 consecutive sessions in Haining, the "leather capital".

During the past Expo, fashion trends, leather fashion week, "genuine leather logo Cup" and other activities have been recognized as benchmarking activities in the industry. Therefore, this year's first prize presentation ceremony of the Haining leather Expo Organizing Committee has been warmly received by the industry at home and abroad. Extensive coverage, rigorous research and evaluation, and pparent publicity process have ensured the authority and credibility of the award.

The reporter noted that the award-winning enterprises standing at this award spotlight include snow leopard, beast king, and Wordsworth and other famous brands. There are also many new brands emerging in recent years, as well as a number of leather and fur brands from Europe.

Among the award-winning designers and entrepreneurs, Wu Xuekai, who has been working hard for many years, is also a leading designer from the enterprise.

What is worth mentioning is that among the winners, there are also a number of brand names that have sprung up in recent years, as well as China's fur grass online, Pipitan and other platform enterprises that provide services for the industrial chain.

Li Yuzhong, executive vice president and Secretary General of the China Leather Association, made a special trip to Haining to attend the awards ceremony and delivered a speech. He said: the Haining leather Expo with the theme of "design +" has become a national industry event with distinctive characteristics, prominent themes and far-reaching influence.

Although the award ceremony is limited, the honor is boundless.

Invisible wings: new forces under the new normal

Under the new normal, we must rely on new technologies, new industries, new formats, new models and new organizations to develop the traditional leather and fur industry into a leather fashion industry. This has become a consensus among more and more people in the industry.

Ren has told reporters: "deepen the" design + "strategy, promote the industry to embrace the industrial chain, embrace the Internet, embrace the new economy, and create a richer, more dynamic and more durable leather fashion industry ecosystem, which is the main direction for the industry to cope with the new normal.

The reporter understands that in recent years, all kinds of brand new forces, such as new thinking, new path and new generation, have been constantly integrated into the shift upgrading of China's leather fashion industry. The "old brand" is taking the new road and the new generation of new business story emerges in an endless stream: new forces such as "design driven", "private ordering", "online and offline benign interaction" and other new forces such as "craftsman spirit", "integrity oriented" and "brand building" have built up a new ecosystem of China's leather fashion industry.

Big win with scale

Different, the leather fashion industry dominated by small and micro enterprises emphasizes the "small and beautiful". Insiders like this analogy: the industry chain is "five lines", many enterprises are "notes", and organic integration can produce the most beautiful music.

Therefore, with the arrival of the new normal, the expectation of the industrial service platform supporting the industrial chain is more than before.

"Leather city is a platform, fashion town is a platform, finance is a platform, all kinds of leather oriented fashion Internet companies are platforms. Only by giving full play to the role of various service platforms can we make the leather fashion industry truly deep, solid and long!"

Sunshine is always behind the wind and rain: pick up the momentum from the bottom of "L".

Boosting confidence, stimulating vitality and rising the market trend -- during this year's Haining China Leather Expo, reporters heard these words more than once.

Needless to say, Chinese leather,

Like all other industries, it has suffered the impact and test of the economic downturn, and some enterprises with weak pformation have even had no choice but to spend.

But with the formation of new industrial ecology, more enterprises and industry new generation are doing everything possible to "change people", "change their heads", "change content", and the new development kinetic energy quietly gathered.

In recent years, many international brands have actively entered China to seek business opportunities, which not only proves China's huge market potential, but also shows that China's leather fashion industry already has the "bottom dance" with European and American brands.

Since 2016, with the increasingly obvious signs of "bottom" of macroeconomic indicators, more and more industries are showing signs of recovery.

Take the leather and fur industry as an example, the price of raw materials that had fallen off cliff began to bottom up, and some brands with fresh design and unique consumption experience were gratifying.

China Leather Association's judgment is: "China's leather industry is actively recovering."

"Sunshine is always in the wind and rain, due to the high degree of internationalization, leather clothing industry adjustment earlier than other industries.

After the intensity and depth of the shuffle, the industry also hopes to take the lead out of the adjustment period. I also hope that the winners of the 2016 China Leather Fur annual award ceremony can be the leader of the industry recovery, "Ren told reporters.