Proenza Schouler Appointed New CEO To Double Its Performance

According to sources, the US fashion brand Proenza Schouler will appoint Judd Crane as the company's new CEO to replace Ron Frasch, who left office in June last year, and Judd Crane will take office in early September. The news of personnel changes will be officially announced next week.

Judd Crane said in an interview that he hopes to develop more business strategies to awaken the brand's great potential.

Previously, Judd Crane was the director of women's clothing and dress in London Selfridges department store. During his 4 years in office, he was mainly responsible for supervising the purchase and sale of products, including ready-made clothes, leather goods, shoes, jewelry and children's clothing.

As a rising star of Selfridges department store, Judd Crane is also responsible for the supervision of the refurbishment of the women's clothing area.

Judd Crane has also served as senior sales director in Pedder Group, the accessories section of lconford group. It is mainly responsible for sales in Asia, including Hongkong, mainland China, Taiwan, Thailand, Indonesia and Singapore.

Brand designer Jack McCollough and Lazaro Hernandez indicate that Judd Crane is a world-class businessman who can quickly understand their two brands' planning for the next few years and make feasible business decisions for the brand. His leadership ability is impressive, and his business ambition can also drive the growth of brand business.

According to reports earlier this month, Jack McCollough and Lazaro Hernandez will plan to improve the brand's handbags and accessories design, aiming to double the sale of accessories.

At present, brand accessories sales account for half of the total sales. Jack McCollough and Lazaro Hernandez predict that the share of accessories sales will increase in the next two or three years.

And Lazaro Hernandez also introduced two new design elements, hoping to re ignite the popularity of the brand PS1 package. They said they would make more innovative designs, and the new package will be on sale in January next year.

Last June, Private Shareholding Company Castanea Partners acquired most of the stake in Proenza Schouler, and Ron Frasch was the operation director of Castanea Partners.

When the company acquired Proenza Schouler, its brand name was

Close to $85 million, Castanea Partners's investment is to further promote the sales growth of the brand.

At present, the brand's sales business has covered more than 20 countries, with more than 250 retail outlets and 10 independent stores.

The board of directors of the Private Shareholding Company includes the managing partner Brian Knez, the Burberry group's former CEO Rose Marie Bravo, the private fund Irving Place Capital CEO CEO, and the American fashion brand.

In 2011,

And Andrew Rosen bought the Proenza Schouler 50% stake from Valentino fashion group with investors.

Earlier, when brand designer Lazaro Hernandez interviewed foreign media, he was asked whether the company would set a sales target of $1 billion. He said that his partners and investors were working hard to expand their brands, but they did not set a precise sales target.

In recent years, the development trend of Proenza Schouler is more and more fierce.

Last June, Proenza Schouler signed a long-term licensing agreement with L'OREAL to produce and develop premium perfume business.

Proenza Schouler has never entered the field of perfume before. When interviewed by WWD, designers even said, "developing in the perfume industry has always been our dream. We can not imagine that one day we will get the opportunity to cooperate with the world leaders in this field.

We look forward to pforming our visual aesthetics into a delicate and emotional world of perfume. "

Proenza Schouler has long been rated by WWD as one of the six brands with strong potential for future development. They say that in order to sustain growth, they are looking for more investment and aim at expanding men's wear and perfume series.

Since the launch of Proenza Schouler in 2002, designer Jack McCollough and Lazaro Hernandez have been the darling of New York fashion week.