In The Future Internet Era, These Seven Enterprises Will Be Eliminated.

If you say well, "do not advance or retreat".

In the era of big data that develops rapidly and iteratively, how should the textile shoe and clothing industry develop? Change is not blindly changing.

1, backward ideas, solidified thinking and no change.

The world is changing with each passing day, and the speed of change is faster than we can imagine.

As a traditional industry with a high degree of dependence on foreign countries, textile shoes and clothing should also change rapidly, conform to the trend and keep pace with the development of society.

However, at present, most of the textile enterprises remain conservative in their own so-called safety and comfort zones. They do not admit nor want to face the impact and challenges of the Internet.

There are many industry leaders, even though some enterprises have recognized this new business mode, they refuse to make changes in order to present their interests.

However, Internet + is an inevitable trend. If we do not adjust our operational thinking, we will inevitably be eliminated.

Therefore, Shandong Ruyi, Hengfeng group, Anhui Huamao, Shandong Huaxing, Shandong ocean, Nanyang textile and other large textile enterprises have made rapid adjustments and joined the big camp of the Internet B2B platform.

2. The structure is single and the varieties are in disorder, so it is impossible to form large-scale production.

The dominant product is the main source of income and profit for every enterprise, but many enterprises have to try to develop various additional products in order to attract customers, resulting in many varieties of production and confusion, small production scale and high production cost, which seriously depressed the profits of enterprises.

Therefore, we should constantly optimize and adjust the product mix and turn the production to the high-end market. For example, when other small and medium textile enterprises are in trouble, Wuxi cotton will undergo a large area of technological pformation, mass production of high quality and high added value compact spinning, and cut down the low-end products, and its high count yarn will be exported to the high-end market in Europe and the United States.

3, excess capacity, serious homogenization of products, lack of characteristics.

If you are in any one

Website search product, we will find that the capacity of each enterprise is obviously surplus, the most lethal product is homogenization serious.

In today's fierce competition in the domestic market, enterprises with weak technology, uncharacteristic products, low grades and low labor productivity have been unable to survive under the current situation.

4, lack of technological input, lack of research and development capabilities, no innovation and independent property rights.

Innovation is the fundamental driving force for the development of an enterprise. If it is merely a passive purchase order instead of taking the initiative to innovate production according to market trends and customer needs, it will be vulnerable to the impact of domestic and international environment and compress living space.

Such enterprises not only have low profits, but also have a weak ability to resist risks. Once the environment deteriorates, they will bear the brunt.

For example, in May this year, Wei Qiao textile launched an intelligent spinning project in order to promote the pformation and upgrading of enterprises.

5, in order to obtain orders, vicious price reduction, resulting in market pricing confusion.

In order to survive, enterprises are able to squeeze their competitors out of the market at a lower price. In order to achieve this goal, they are willing to pay some price.

Some have even gone beyond the normal price competition category of enterprises, and have gradually evolved into vicious price competition among enterprises, making the market chaotic.

This not only damages the interests of small and medium-sized enterprises, but also seriously hampers the development of the textile industry.

6, ignore customer needs and stay away from their customers.

Customers are the most valuable resources of enterprises. The meaning of all other resources of enterprises lies in meeting the needs of customers, otherwise, they will lose the value of existence.

Therefore, to satisfy customer needs is the sole purpose of enterprise survival, and profit is only the result of satisfying customer needs.

In addition, traditional textile factories should establish contacts with consumers to reach the terminal customers.

If a factory does not know that the consumers of its own service can only be processed by generation, it will face the danger of being replaced at any time.

7, ignore the importance of big data analysis.

Big data technology does not consist in mastering huge data information, but in specialized processing of these data.

In other words,

Compared to an industry, the key to the profitability of this industry is to improve the "processing capability" of data, and to achieve "value-added" through data processing.

The textile and footwear enterprises can analyze the customers' behavior, demand and trend according to the big data of the paction, and provide some data support and prediction for their product direction.

Without the support of big data, that is, we can not understand the needs of customers. In the era of customer centered, we will eventually be eliminated.

In general, whether traditional enterprises or emerging enterprises, they should have a deep understanding of their own shortcomings, do their best to adjust their product structure, grasp the direction of the development of the industry, keep up with the trend of social development, and make themselves invincible.