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    Eight Light Industry "13Th Five-Year" Force Points And Breakthroughs

    2016/6/21 12:15:00 27

    13Th Five-YearBrandSupply Side Structural Reform

    The national plan for 13th Five-Year was adopted by the 97.3% high vote at the four session of the twelve National People's Congress this year.

    The layout of the outline is five in one. With regard to the four comprehensive, five principles and six principles, five main characteristics are reflected: fully reflecting the new changes in the environment at home and abroad; emphasizing the practical implementation of the five major development concepts; making efforts to make up for the short board of a well-off society; setting up the main indicators scientifically (four categories, 25 indicators, 14 of which are binding, GDP6.5 7%); and making a deep and practical three "major" (major policies, major projects, major projects).

    People in the light industry need to learn to understand and combine the light and key points.

    About light industry "

    The 13th Five-year

    "The basic idea of development is initially taken into consideration: there are five levels of guiding ideology, that is, pformation and upgrading, the main theme of changing from strength to strength, and pformation and upgrading of light industry with five development concepts.

    brand

    The principles of winning, intelligent manufacturing, deep adjustment, green security, coordinated development, talent based and global integration, and actively adapting to the new normal economic situation.

    The structural reform of supply-side

    We are committed to building a new light industry manufacturing system that is intelligent, green, service-oriented and internationalized. We strive to make new breakthroughs in pformation and upgrading and create new competitive advantages. Some industries have entered the ranks of the world's manufacturing powerhouses, playing an important supporting role in achieving the goal of achieving a well-off society in an all-round way.

    The following eight key tasks are focused on, together with the experience of the development of the industry, and suggestions and emphasis on the points and breakthroughs of light industry "13th Five-Year".

    1. enhance independent innovation capability

    This is the bottleneck restricting the development of high-end industry and improving the effective supply level.

    During the light of 13th Five-Year, light industry should grasp four points of strength.

    First, we should improve the industrial innovation system.

    Promoting the combination of government, production, teaching and research, and focusing on several service platforms, such as actively recommending National Science and technology award projects, helping enterprises to declare the industrial design center of Ministry of industry and industry, continuing to give full play to the evaluation and practical utility of light industry technology awards, accelerating the construction progress of key laboratories in light industry, and promoting the application of patent for light industrial enterprises.

    Efforts should be made to improve the ability to lead consumption, persist in innovation leading, enhance innovation capability, pay attention to guiding enterprises and industrial clusters to accelerate the construction of R & D centers, and strengthen the building of product innovation technology platform, information platform and communication platform with the idea of opening and integrating, so as to continuously enhance the ability of product innovation.

    The two is to speed up R & D and industrialization of key core technologies.

    It emphasizes that all industries aim at deciding the core area of future industrial competition, and regularly studies and formulating and releasing key product technology innovation roadmap. At present, many trade associations such as household appliances, plastics, paper making, fermentation, beverage, battery, leather, washing and so on organize the compilation and revision of the industry's technical or water-saving roadmap and technical progress work guidance; organize joint key common technology and industrialization; and accelerate the popularization and application of scientific and technological achievements in various ways.

    The three is to raise the level of key equipment manufacturing.

    According to the characteristics of the industry, we should strive to break through the key technology of key equipment manufacturing, improve the level of support for advanced equipment in the industry, create conditions and accelerate the implementation of the independent project of key equipment.

    Four is to strengthen professional training.

    We should give full play to the multiple roles of the education sub committee, the Committee of commission and the talent training center, and promote the close integration of the institutions and enterprises. We should adhere to the demand orientation and enhance the professional training ability of industrial creative design, product technology development, operation management, international market development, etc., and enhance the craftsmen spirit, rely on the association to carry out training exchanges and skills appraisal, improve the proportion of the key posts in the enterprises, rely on various national talent plans, introduce and cultivate a number of high-end composite management talents, and strive to create a large number of outstanding entrepreneurs and business management talents. All industries should pay attention to guiding the two generation of private entrepreneurs to undertake two undertaking effectively.

    Trade associations should dare to take up the banner, always pay attention to the formulation of industry development plans and technology roadmap, and integrate the wisdom of all sectors of society to form an influential and widely agreed industry development guide.

    2. strengthening the basic ability of light industry

    This is an important basic project to realize the dream of industrial power.

    Light industry should strengthen the three capabilities: "coordination, platform and protection".

    First, actively organize and promote the development of "four bases".

    We should focus on problem orientation and strive to achieve a major breakthrough in basic components, basic technology and basic materials urgently needed for the development of industry competition.

    The two is to speed up the construction of basic innovation platform around key industries.

    Such as strengthening functional staple food, recycled plastics, new lead-acid batteries and other joint research, furniture, washing and other industries, test data collection and management application and accumulation, and increase and guide industrial investment funds to the "four base" areas of key projects.

    Three is to improve the ability to guarantee new materials.

    We should actively promote new materials R & D and application projects, and increase the research and development efforts of lightweight, green safety and high performance light industrial new materials that can significantly enhance the added value of products.

    For example, the replacement of new materials for mobile phone batteries, the improvement of endurance capability, and the development of materials for piano keys and sound boards.

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    3., efforts should be made to readjust the industrial structure.

    This is an important point to improve TFP.

    We must try our best to do three articles.

    First, continue to promote technological pformation of enterprises.

    We should carry out technological pformation projects in key industries, support the technological pformation of high-end products and key links, strive to adjust the stock with increments, guide enterprises to adopt advanced and applicable technologies, optimize the product mix, and comprehensively enhance the level of design, manufacture, technology and management; strive to increase the supply of innovative products and improve the technological content and added value of products around "green, safety and intelligence".

    The two is to promote organizational restructuring of enterprises.

    It is necessary to support strategic cooperation and merger and reorganization of industries and enterprises with remarkable scale, cultivate a group of enterprises with strong core competitiveness and play a leading role in product development, technology demonstration, information diffusion and sales network; promote the experience of Haier's double creation, stimulate the entrepreneurial and innovative vitality of small and medium-sized enterprises, and develop towards the direction of "professional excellence and new excellence".

    The three is to develop service manufacturing and producer services.

    The typical promotion of the collaborative development of manufacturing and services promotes the innovation of business models and formats, and is committed to training a number of service-oriented manufacturing enterprises with strong comprehensive strength, large industry influence and obvious driving force. Efforts should be made to strengthen the service supporting role of industrial design for light industry pformation and upgrading, to promote the pformation of industrial design to high-end integrated design services, and jointly promote the co construction of Shanghai's "design, fashion and brand"; create the conditions to integrate the Internet big data services into the light industry management and service system, support and promote enterprises to accelerate the establishment of a specialized, socialized, informationized and modern logistics service system, improve logistics efficiency and reduce logistics costs, which is an important link for light industry enterprises to reduce costs.

    4., strengthen quality brand building.

    This is a key move to promote the "quality revolution" and make the world fall in love with China.

    In view of the current situation of the upgrading of social consumption and the expansion of middle income groups, the main goals of "four aspects of linkage between quality, safety, brand and characteristics" have been focused on "the richness of species, the satisfaction of quality, the recognition of brand, the improvement of supply level, the enhancement of innovation ability and the improvement of quality and efficiency".

    The first is to improve the quality of products.

    Efforts should be made to strengthen the quality management system, continuously promote excellence performance and QC group activities, international benchmarking of key products such as sewing machinery, household appliances, musical instruments, and so on.

    The two is to enhance the security capability.

    We should improve product safety process control, gradually realize the whole industrial chain safety control, and speed up the construction of raw material production and supply system according to the requirements of raw material base, processing specialization, quality standardization and scientific management, and establish an emergency response system for quality and safety emergencies.

    Three is to accelerate the promotion of brand construction.

    Promote brand strategy, improve brand awareness and reputation continuously; dig into brand culture connotation, speak well of brand development story; encourage foreign brands and marketing channels to acquire and merge; promote regional brand construction with special area as the carrier; establish brand evaluation mechanism to build a high quality image in China.

    The four is to enhance the level of products with national characteristics.

    We should strive to carry forward the national culture, make stronger and do a good job of a number of ethnic characteristics enterprises and independent brands, strengthen the inheritance and cultivation of talents, increase the innovation of new technologies, new processes, new materials, and new models, so that "Chinese culture and Chinese characteristics" enjoy a world-renowned reputation and continuously improve the soft and hard strength of international cooperation.

    5. co-ordinate domestic and foreign markets.

    This is the basic function of the healthy development of the industry and the international cooperation in production capacity.

    Classify, grasp and serve three markets, namely, urban, rural and international markets.

    First, meet the needs of urban consumption upgrading.

    In line with the trend of consumption upgrading, aiming at the change of demand structure such as "intelligence, green, fashion, high quality, personalized customization", we should minimize the supply of ineffective, expand effective supply, and improve the adaptability of supply structure to demand structure.

    We should guide consumption in many ways, innovate consumption patterns, and strive to create new hot spots of consumption.

    At the same time, we should continue to explore marketing methods, and objectively grasp the characteristics of the times of "wine aroma and fear of deep alley". We should pay attention to media advertising and physical marketing simultaneously. The combination of celebrity endorsement and self advertising can embody confidence and responsibility, especially for the marketing and sales of domestic dairy products. We should further study and expand practical measures to continuously boost consumer confidence.

    For example, the nine development trends of food industry are worth noting, that is, the growth of food demand is obviously slowing down, the future development depends on value driven, food consumption continues to escalate, and the differentiation of category channels is different; the change of RMB appreciation expectation has a different impact on food enterprises; with the two market sources, food enterprises must speed up going out; food safety supervision is intensified; the meat dishes are traced to the source; the degree of globalization of agricultural products is improved; the domestic demand is protected by using foreign resources; e-commerce rebuilds the retail channel, and marketing locks the millennial generation; food enterprises face the pressure of overall pformation, innovation promotes the business mode upgrading, and the concentration of subdivision areas improves, and the industry accelerates to integrate.

    Among them, the wine making industry is taking the initiative to connect with the mass consumption demand, redesigning the product system, exploring new marketing channels actively, optimizing the industrial layout, and forming a new ecological circle. The new consumption concept of rational drinking has been deeply rooted in the hearts of the people.

    Two is to guide rural consumption promotion.

    We should pay attention to three key words: combining online and offline marketing network; helping new countryside construction and housing projects; Enriching Farmers' spiritual and cultural life.

    Three is to consolidate and expand the international market.

    We should accelerate the development of new advantages of technology, brand, quality and service as the core competitiveness and consolidate and develop the market simultaneously. In 2015, the export price of many products increased considerably, and the development of the market along the "one belt and one road" area was intensified.

    Strengthen international capacity cooperation and improve the comprehensive level of going out, going up and going.

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    6., promote the deep integration of two technologies.

    This is the main direction for the implementation of "made in China 2025" with intelligence as the breakthrough point.

    The Ministry of industry's pilot projects including light industry Haier, Wahaha, Yili, Meck home and so on are advancing in an orderly way.

    Light industry planning emphasizes three key points, namely, expanding the integration of two fields of application, and carrying out two levels of deep fusion level assessment and typical demonstration work in paper, household appliances, leather, food and other industries, carrying out food quality and safety information traceability, and building public service platform; focusing on promoting intelligent manufacturing, establishing and improving the comprehensive standard system for intelligent manufacturing, accelerating the industrialization of self controlled intelligent manufacturing hardware and software products, promoting integrated innovation and application demonstration of digital workshops and intelligent factories, actively developing intelligent products and equipment, and promoting product development and marketing of intelligent products and wearable devices in service robots, industries, and encouraging the construction of open technology testing and experimental platform, improving the intelligent pformation of production equipment and improving precision manufacturing.

    For example, the upgrading of household appliances consumption structure, high quality, intelligent high-end consumption further increased, household appliances industry to intelligent and networking pformation and upgrading.

    The channel reform is further deepened, and the line will be highly integrated with the line.

    Through platform to promote industrial innovation, and promote the pformation of traditional household electrical appliance manufacturing industry.

    Digital manufacturing, intelligent manufacturing, green manufacturing and personalized customization will be implemented in the whole industry, so as to improve the operation efficiency, reduce operation costs, improve product quality and meet the individual needs of consumers.

    Sewing machines are developing in a multi-functional and intelligent way. We should speed up the research of 3D three-dimensional sewing, independent driving, intelligent control and sensing, Internet of things and big data management. We will focus on developing six degree of freedom industrial sewing manipulator, independent driving system pattern machine, intelligent sewing machine based on independent electric machine feeding and automatic sewing machine with higher intelligence.

    There are bright spots in the comprehensive innovation and development of Shang Shang Shen Bei (Group) Limited by Share Ltd, Jack sewing machine Limited by Share Ltd, Beijing Hao Hao Polytron Technologies Inc and other enterprises.

    Bicycles further meet the new demands of domestic and foreign consumer markets in various levels and wide fields, and strive to realize the organic integration of traditional industries with new energy and mobile Internet industries, and accomplish the pformation and upgrading of industries.

    We will vigorously upgrade the modernization level of the equipment industry, expand the depth and breadth of the integration of the two technologies, and gradually achieve digitalized, networked and integrated production, and move towards intelligent manufacturing.

    The focus of the industry development is that bicycles and electric bikes achieve "three changes and two improvements" respectively.

    That is to say, bicycles develop towards diversification, branding and high-end, and gradually increase the proportion of bicycle population and the proportion of bicycles of more than 1000 yuan in the development process.

    7. promoting green manufacturing in an all round way

    This is an important link in implementing the five development concepts.

    The light industry should increase the intensity of green pformation, fully implement the planning of energy saving and emission reduction technology promotion projects, strengthen the key areas of cleaner production technology development and popularization and application; strive to improve the level of comprehensive utilization of resources; speed up the elimination of backward production capacity, take into account the new reconstruction projects and eliminate backward production capacity to carry out equivalent or reduced displacement, and improve the backward production capacity exit mechanism.

    For example, we should strengthen the construction of modern industrial system of paper industry.

    We should improve the efficiency of resource utilization, make full use of domestic and foreign resources, increase the recycling system of domestic waste paper, and reduce the risk of excessive dependence on raw materials.

    We should guide the industry to develop green energy and environmental protection, give full play to the green and low-carbon attributes of plant materials, increase the functions, varieties, uses and quality of paper and paper products, encourage green consumption, and meet the needs of China's economic development and people's cultural life paper.

    We should focus on the development of high added value, green leather and leather products under the premise of green environmental protection and cleaner production, and advocate chrome free, less chromium and high absorption chrome tanning.

    We should lay stress on the development and industrialization of new key materials for green tanning and functional materials for shoes, the development and industrialization of high added value leather fur and products, the development and industrialization of the technology of resource utilization of solid wastes such as clean leather technology, sludge and waste scrap, and so on, including the effective reuse of trivalent chromium solid waste, the substitution technology of chrome tanning, the ammonia free and ammonia less deashing and softening technology of leather making, and the development of high efficiency, energy saving, environmental protection and high automation tanning and shoe making equipment.

    Effectively regulate and guide the work of pollution control in the industry.

    The production process of washing products should be energy saving and water saving, and reduce energy consumption and material consumption in production, packaging and pportation process. In order to adapt to the trend of product packaging simplification, more bags can be used to replace bottled and bottled products. Further improvement is needed to improve the adaptability of automatic filling and packaging equipment for bagged products, and reduce the generation of packaging waste.

    To reduce the use of chemicals, raw materials such as surfactants for washing products need to be selected from renewable sources of raw materials, and they also need good biodegradability, low ecotoxicity and irritation.

    Washing products and raw materials develop towards greening, low carbonization and environmental friendliness.

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    8., actively optimize the industrial layout.

    This is an important starting point for the industry to implement the strategy of Beijing Tianjin Hebei cooperation and urbanization.

    During the light industry "13th Five-Year" period, we should actively promote the coordinated development of regional industries, strengthen the sense of layout, strengthen the strategic framework agreement between the light and the five provinces and regions, and cooperate with Shanghai and Yunnan.

    We should actively build modern industrial clusters and demonstration enterprises. On the basis of existing industries, we should focus on basic directions such as park development, service matching, industrial chain expansion, and urbanization coordination.

    We should conscientiously sum up the typical experience of shoe industry "five states strive to advance together, expand new consumption", and provide reference for other industries.

    In the new industrial layout, we should pay attention to strengthening the capacity of regional public services, mobilize and organize social forces to participate in the construction of public service platform, promote the informationization, specialization and socialization of public services, accelerate the development of professional services of the three parties, such as enterprise management, financial consultation, marketing, human resources and legal advisers, so as to provide strong support for the mass innovation and strive to make the "double creation" of the real economy become real and continue to contribute new impetus to the development of the industry.

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