The Acquisition Of Alibaba Entertainment Before It Was Born Was Paved.

As you all know, Alibaba In June 16th, the "Alibaba Entertainment Forum" was announced.

It is undeniable that this is another big move of Alibaba, but this move is not surprising, because in the past two years it has done little in the entertainment industry: establishing Ali pictures, Ali music, completing the privatization of the oneness group, and extending the literary, sports and game industry chain.

But this time, Ali's entertainment section not only includes Ali pictures, oneness group, Ali music, but also Ali sports, games and literature, including the previous digital entertainment department, including music and video, and UC. Yu Yongfu, President of Ali mobile group, which belongs to UC, will also be fully responsible for the leadership and management of Alibaba Entertainment Forum.

Many people may not know when Alibaba has made such a big game.

According to an internal letter from group CEO Zhang Yongfa, they have the following idea:

The happy section represented by "cultural entertainment" is an important strategic direction for Alibaba group in the future. In the past few years, we have made a series of layout in this field. In order to better promote the development of group entertainment and help the business develop rapidly, the group decided to set up the Alibaba group "leading group of entertainment work" from now on.

Zhang Yong's "happiness" refers to the happy strategy of Double H (health and happiness) strategy that Ali insists on.

Today, the "big entertainment section" has been born, and this "happy" H is also coming out.

Ali's entertainment is not just talking about it. From the movie's posture, we can see that one or two

In fact, many people used to sweat the entertainment of Alibaba.

Because although Alibaba Electronic Commerce Local life O2O, cloud computing and so on are relatively leading businesses, but tourism, games and other Ali have been continuously invested and pioneering business results are not very obvious, and playing entertainment will not just be dragonflies?

Take the movie industry, which is quite important in the entertainment section, before Ali pictures, although it has announced a great deal of capital action, it is a big battle. However, whether it is announced "ferry", "Sansheng III ten li peach blossom", or "Pride and Prejudice" and "Real" these films, Ali film processing way is very low-key.

But now the situation seems to be changing.

This year's Shanghai Film Festival, the two conferences and an opening forum, Ali film's existence can be said to be quite strong.

Especially in one of the press releases, Ali pictures released 17 film production plans at one breath and 2 TV shows. People in the industry joked that Ali pictures finally began to be like a movie company.

The film released by Ali pictures is based on the new IP development of "journey" and "thirty years of agitation", as well as the mature IP such as "ancient sword 2", "Sansheng III ten li peach blossom 2" and "Shushan War 2". There are special effects blockbusters such as Ascoli, as well as fantasy films and Qinghe men Gao, which seem to be a real theme on the subject.

Not only is the theme, but even the director lineup is amazing. This strange movie will be directed by Peter Chan, and Stanley Kwan will direct Sahara, and no other love will be directed by Zhao Wei. It is also the second after her youth. In addition, the "the pursuer" who attended the Shanghai Film Festival also appeared in the list of Ali pictures. The director of the film, Cao Baoping, won the best director award in Shanghai International Film Festival last year.

Of course, Ali pictures and other movie companies are different. They are not exclusively led by Ali pictures, but are the result of cooperation with other film companies.

For example, the "journey" is adapted from the online game of the giant network, and the giant film industry will also take part in it. Behind the pursuer also has harmony and movie industry. This company has participated in the protection of the mermaid in the Spring Festival archives this year, and its reputation is not small.

None of the films has been released officially, but this time, Ali pictures do seem to play very seriously.

Alibaba film CEO Zhang Qiang actually said at the film festival press conference:

Ever since its establishment, many people have asked me, what kind of company is Ali movie industry? In a word, it is a company that uses Internet thinking and technology to transform movies.

Well, even if you look at the overall situation from the movie industry, do not underestimate Ali's determination to use the Internet to think and play entertainment.

Pan entertainment play: Tencent IP, Ali heavy channel?

More than one Ali is playing big entertainment. In March this year, Tencent announced the "UP Tencent mutual entertainment 2016 conference". It announced the pan entertainment layout covering four fields: Games, animation, literature and film and television. The core of Tencent's Pan entertainment business is IP. Ma Huateng also said that the value of IP lies in "one chicken eat more". IP's linkage in the entertainment fields such as film, literature, animation and so on is the key.

From the set up of the Department of Interactive Entertainment Department of Tencent, there is no music and video in the interactive entertainment business department, but in the whole structure of Tencent, there are actually QQ music and Tencent video such big head, and also have the NBA network exclusive broadcast right of Tencent sports.

But judging from the Tencent's emphasis on animation, copyright and licensing business, Tencent's entertainment strategy still wants to take the IP road at present.

And Ali's culture. entertainment Although there is no way to let IP play, the feature is more partial.

UC and Youku potatoes are excellent channel assets. The UC browser has more than 400 million monthly active users worldwide, while the recently completed privatization of Youku potatoes has 344 million active users at the PC terminal.

Together with a series of investment acquisitions made by Ali in sports and music and literature, Alibaba, which once lacks the non electricity supplier assets, has now formed a combination of content production and a large entertainment platform that can be distributed on multiple screens.

Not only that, but also the realization of content, the rise of Ali's large entertainment sector can be combined with Taobao, Tmall's electricity supplier plate, Ali's mother's big data marketing section, and ant's gold clothing's payment financial sector, such as Youku's "watching while buying" mode can no doubt be strengthened.

Therefore, the same is the Internet giant, Ali this time in the field of cultural entertainment to keep up with the pace. Although IP is less than Tencent at present, it is not known who will be more powerful if they take the road of their own business and channel.

Anyway, this B less AT pan entertainment war is worth looking forward to.