With Talents Changing The Terminal, What Has Wu Xiaoling Done?

The reason why Zhuo is in China is fast fashion.

The "mixed" market in the market depends largely on Wu Xiaoling, the helmsman.

Wu Xiaoling founded

She is already 40 years old when she is pretty and fashionable, but her personality and values are all solidified. However, Wu Xiaoling is a little different. It is rare that she can still maintain a cool headed brain.

When I first met Wu Xiaoling, I felt that she was very low-key, even deliberately low-key. There was basically no "legend" in her industry, and her life experience was quite mysterious. A senior woman engaged in women's clothing business said that she started from scratch, and some people said she had her own women's clothing factory before, and that's why she has many outstanding features. However, the fact is that she has made Zhuo TSE a small factory from a small factory to a representative of China's feminine fashion ladies with more than 1000 employees and sales channels all over the country.

There are many versions of her personal experience, but she has never answered them directly. Even the top managers who are getting along with her are half understood. What kind of coincidence did she get? What kind of surgery did she really take to Zhuo's position? Now we can only spy on her mystery through her remarks.

In the era of great opportunities, we must not be opportunistic. We must have strategic patience.

Wu Xiaoling's great opportunity came from 80 and 90s of last century. With the advent of reform and opening up, fashion has taken the lead in linking up with the international market. People are tired of the single tone of "grey, blue and green" and naturally accept and pursue new clothes.

For a time, bat shirts, knitted sweaters and ski shirts came on the stage, becoming the highlight of clothing. Xiao Ling seized the opportunity to become the first Chinese garment factory, and Fujian's gifted men's clothing.

, driving force,

And so on.

But in the face of big opportunities, Wu Xiaoling walked slowly.

"When others are successful, we must not lose ourselves. Let's not let others lead our nose. We should not only see others succeed, but also take the road of others and find out what way we should take."

Wu Xiaoling said.

Her strategic thinking is quite patient. This is also reflected in the brand of Zhuo Duozi, the brand of Zhuo Duozi established in 2004, which is absolutely "turtle speed" for the 1.5 old people who are struggling with Chinese fashionable dress.

Wu Xiaoling's strategic patience is reflected in the persistence of "brand building".

"From 80s to the present, there are at least tens of thousands of small factories for women's wear in China, and the prices are very low, but they haven't survived.

Therefore, strategic patience is the reason for the existence of Hermes and LV in this world.

Wu Xiaoling was satisfied with her strategic patience. "At the time, I founded Zhuo's brand because I had a dream that all the women who put on the costumes were the goddess in their hearts. After having this dream, I think the most important thing is to make a promise to myself and commit myself to do it.

That's my patience! "

Of course, she was also attracted by the second temptation of the big opportunity era -- the arrival of the electricity supplier era.

In twenty-first Century, e-commerce, which integrates information technology, business technology and management technology, entered the life and production of people at an amazing speed. It promoted the development of economic globalization, trade liberalization and information modernization.

But Wu Xiaoling did not follow other people's way. She still used her traditional ways as her lifeline.

In the face of the siege of new business models such as electricity providers, Wu Xiaoling resolutely reorganized the internal team and made the functions of departments more professional and efficient. At the same time, by introducing more professional talents, it provided more professional support for brand development from the aspects of commodity management, brand image and terminal retail. In the face of channel pressure, Wu Xiaoling positively faced up to the strategic adjustment and deployment of retail operation through rapid innovation pformation, and vigorously developed direct, joint and urban partners.

"The essence of the Internet business is to promote the progress of industry and services. It is not just the network itself. We should not let the Internet give us a fever. We can not make ourselves frothy." we must believe that clothing is the first thing to wear, and the essence of return to goods will enable you to get the baptism of time.

Wu Xiaoling said.

Zhuo has not been successful yet, it is just growing up; if we are still alive after a few years, we will see all the hills.

"Despite the rapid development of e-commerce, the entity store still has its reason for existence. The characteristics of a physical store are irreplaceable because e-commerce is not only necessary for real life but also for consumers.

Ma Yun is so fierce that he can't go to Tmall to get his hair cut? "Wu Xiaoling said," of course, the development of the physical store has changed to a new level today. First, it is more likely to be on the commercial section of the commercial circle, but also on the core business circle, the core commercial body or the commercial street with large traffic volume. Two, we are committed to creating an experienced shop with distinct characteristics, so as to enhance the consumer's sense of experience by creating a relaxed and pleasant shopping environment.

Her senior manager once asked jokingly, "is it a success to be smart?" Wu Xiaoling once replied: "outstanding achievements have not yet been achieved. They are just growing up. After a few years, if we are still alive, it will be a mountain of hills." therefore, we can still see that the current situation is constantly changing itself.

In 2016, Zhuo started the annual strategic work of the "swallow program", which is aimed at graduates and garment retailers.

In the future, the business school will tailor its training courses to the growth stage of terminal retail novice. At the same time, through the systematic retail knowledge training, practice, assessment and promotion mode, the project will select talented talents with affinity and outstanding professional skills, provide students with unique employment opportunities in the retail industry, build a young talent team for the brand, and inject new blood into the pformation and upgrading of the industry.

"This era is a knowledge-based economy era, and the way people create wealth has undergone fundamental changes. No matter when, talent is the primary productive force. Therefore, how to use organization and management to stimulate people's potential is the first priority!" Wu Xiaoling talked about the understanding of talents. He was very serious. "If Deng Xiaoping is to be applied to us, will we dare to employ him? Can Mao Zedong shoot a gun? Who has seen Mao Zedong shooting a gun? But he will mobilize the masses and mobilize cadres! Therefore, enterprises should provide employees with the best environment to make the best use of their talents."

In Wu Xiaoling's view, terminal retailers can become the owner of the store and become the shareholder of the company through the Zhuo's brand shop partner system, which is her ultimate goal.