Quality Business: A Breakthrough In The New Normal Economy

After more than ten years of rapid development,

Has become an important part of social circulation and retail formats.

Data show that the proportion of electricity providers in the total retail sales of social consumer goods increased from 0.14% in 2004 to 11.7% in 2015, which has become the mainstream channel in the field of commodity circulation.

But there are some chaos in the field of electricity supplier, such as fake and shoddy.

Such phenomena are frequent, and inferior commodities are still popular.

Some platform business enterprises lack the business philosophy of law-abiding, honest and responsible to consumers, so that illegal activities are repeated.

What's more, in some business circles, a mature chain of industries and ecosphere has been formed to maintain the sale of inferior commodities. A large number of fake commodities and low-quality commodities have been flooded. Bad money drives out good money, which not only causes infringement on consumers' rights and interests, but also produces a "repelling" effect on genuine and high-quality goods.

Some individual shops do not pay taxes for a long time, and are free from the rules of commercial competition, which encourages businesses to be free from social responsibility and become a hindrance to the state.

And the escalation of consumption.

Quality business: a breakthrough in the new normal economy

According to the China Electronic Commerce Research Center, recently, the new media think tank of the people's network and the social governance and public communication research center of Beijing Normal University jointly held a seminar on "quality electricity supplier and supply side reform" jointly held in Beijing. Participants from many experts and scholars from the NPC Finance Committee, the Ministry of Commerce, the State Administration of industry and commerce, the National Information Center, the China Consumer Association, the Beijing Normal University, Renmin University of China and so on, and jointly discussed the problems in the current economic development and some development ideas.

Gu Shengzu, vice chairman of the Finance Committee of the NPC and vice chairman of the Central Committee of the people's Republic of China, believe that the current supply side reform of the domestic economy should start from three aspects: structural optimization, innovation driven, and institutional supply.

At present, Chinese outbound tourism and tens of thousands of overseas consumption give us an inspiration. We must attach great importance to the supply side how to adapt to the change of consumption demand and consumption upgrading.

Overseas consumption is forced to reform on the supply side.

As a circulation link, the electricity supplier should also pay close attention to this new trend. The upgrading of consumption will also push the development of the quality electric business, requiring the electronic business platform to improve quality and efficiency.

In this process, the network governance for electric providers is very important.

Gu Shengzu revealed that the NPC Finance Committee is pressing ahead with legislation on e-commerce law, strengthening network governance and promoting the development of quality e-commerce.

The Yellow Sea, the Eleventh CPPCC National Committee member and director of the Ministry of Commerce's National Expert Committee on domestic trade, also believes that quality business is an important starting point and breakthrough for promoting structural reform of supply side.

Quality e-commerce includes three aspects: commodity quality, service quality and enterprise quality.

Honesty is a pain point of the electricity supplier. Honesty is the "injury" of the electricity supplier. It must not become the "tragedy" of the electricity supplier.

Selling imitation products is not a business mode problem, but an issue of intellectual property rights. These basic concepts should really be valued and implemented in the field of electric business, so that electricity providers can embark on the road of pformation and upgrading.

Cai Ying, deputy director of the Resource Development Department of the National Information Center, believes that the mode of healthy electric business should be in line with the spirit of contract, with the ability to meet the needs of differentiation, and to have an efficient, reliable and traceable service system.

E-commerce platform should not be the elimination of products and backward production capacity to use low cost of survival and shelter, this is the responsibility of the electric business should take on.

Cai Ying believes that the electricity supplier should be "real", "honest" and "real", and "true" is to sell genuine products. "Honesty" means high quality service, and "real" is the real price.

Cheap and good is a paradox. What we should advocate is value for money.

The role of quality providers in consumer demand and production links can not be ignored.

Quality electronic business Jingdong sample

At this seminar, Jingdong, a representative enterprise of domestic quality e-commerce, has also fully explained its own views.

Ma Jianrong, vice president of Jingdong group, said that the urgent task of e-commerce is to deal with the problems of infringement, counterfeiting and frequent safety incidents.

As General Secretary Xi has mentioned, website management should not blindly follow the click through rate.

Another task of the electronic commerce platform is to constantly satisfy consumers' demand for quality and safety while giving full play to the pmission function of consumption to the supply side, helping to supply the side structure reform.

In order to resolutely implement the development concept of quality business, Jingdong shut down the pat Network of C2C mode, because the C2C mode is difficult to solve the problem of fakes and inferior goods, which is contrary to the quality of Jingdong.

Jingdong attaches great importance to the close cooperation with excellent brand enterprises, and through advanced supply chain management services, enables manufacturers to focus more on core technology research and development, product innovation design and scale manufacturing, and ultimately achieve manufacturing upgrading, stimulating quality consumption and promoting overseas consumption reflow.

Last year, Jingdong began to cooperate with the United States and other enterprises to carry out supply chain data cooperation, real-time share inventory data and sales forecasts, and accurately completed production plan and inventory allocation, greatly improving operational efficiency.

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In the electronic business platform, Jingdong is the first clear-cut concept of quality electric business.

Ma Jianrong said that in order to realize the commercialization of electricity products, the Jingdong strictly controls the three links of pre-sale, sale, and after-sale, and has strict control over commodity quality, good user experience and super expected service.

First of all, it is the source of direct mining. Since its inception, Jingdong has been sticking to the "genuine goods". It has adopted a zero tolerance attitude towards fake commodities, and has established a comprehensive quality assurance system, covering the business qualification control, purchase channel control, sampling system, quality control system, punishment mechanism and refund policy.

The second is the ability of extreme and personalized service. Through self built logistics, Jingdong has built a closed loop, traceable logistics system, and invested heavily in building cold chain logistics system.

At present, Jingdong has 6 intelligent logistics centers, such as Shanghai No. 1 above 90 operation automation, intelligent sorting center to reduce more than 2/3 of workers, and the damage rate is close to 0.

Jingdong has deployed more than 200 large warehouses throughout the country, covering over 2600 districts and counties, and the proportion of self run orders up to the day is 85%.

Finally, after the after-sale service system, the Jingdong set up the service network with the core of Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang and Xi'an as the core. Suqian and Yangzhou built tens of thousands of call center service personnel, providing the whole process, diversified convenient and efficient service consumption support, and launched special services such as door-to-door replacement, lightning refund, one key after-sales service, and after-sale service, so as to create a new benchmark for the quality of e-commerce services.

Regarding the standpoint of the quality electricity supplier, Ma Jianrong thinks there are three points: first, according to the law and compliance operation, there can be no infringing acts such as piracy, tax evasion, monopoly, unfair competition and so on, which can not damage the interests of consumers. Two, it is necessary to have integrity and conscience management, to eliminate bad money and banished good money, which can bring huge profits to enterprises in the short term. But the enterprises lose conscience, morality and morality. Three, the electricity supplier enterprises should give social responsibility and make money while giving back to society.

According to the China Electronic Commerce Research Center, Professor Fu Changbo, director and editor in chief of the magazine and director of the social governance and public communication research center of Beijing Normal University, pointed out that building quality electric business is in line with China's development trend.

If we say that "getting the best of the world" is the secret of the development of Internet enterprises' brutal growth, then the number of the middle class in China has surpassed that of the United States today. "The middle class has the future" should be the basic rule of the development of Internet industry.

Today, when China's economy enters a new normal, only by building quality electric business can we create an obsolete elimination effect on backward production capacity and inferior stocks, so as to truly protect and develop excellent production capacity. Only by building quality electric business can we avoid the stifling of innovation because of the low cost of plagiarism and imitation, so as to create a social atmosphere of "only good faith management can succeed" in order to promote the strategy of national driving innovation and the strategy of running the country according to law.

Fu Changbo thinks, build quality electric business needs all sides to make joint efforts.

To maintain the leading edge of China's electricity supplier industry and better play its role as a new engine of economic development, we need the joint efforts of the government, enterprises and the third sector.

China's electricity supplier industry needs to scrape the bone in accordance with the development concept of innovation, coordination, green, openness and sharing: the government needs to improve the legal supervision system and strengthen the law enforcement supervision power; the e-commerce platform enterprises should reshape the enterprise values and break away from the traditional development path dependence; the third sector should actively participate in multiple governance, and educate consumers through high quality and high price ideas through various channels and forms, so that the awareness of intellectual property protection and the concept of quality consumption are deeply rooted in the hearts of the people.