Tmall: Clothing Is Fast And Its Hegemony Can Not Be Shaken.

This year, 618 is quite calm.

Through a variety of ways to get some data from Tmall and other e-commerce platforms, data show that in addition to

The non standard category represented by express and the standard category represented by digital phones are still the battleground. There is a clear blowout of high-end products, and the operation of brand dominated fans will also become the key to future victory.

Clothing is fast and powerful.

In June 16th, Tmall clothing announced

Nearly 200 domestic and foreign brands such as Decathlon and Adidas have upgraded the strategic cooperation agreement again.

This means that more than 70% of China's apparel business share of the market share, Tmall continues to become the core position to guide the global brand pformation of the Internet.

According to official data from Tmall, Tmall ranked the eighth place in the Tmall apparel sales in the first 25 minutes, more than 618 last year.

The sales volume of VeroModa and Only is over 100 million.

In the fast food mother and infant industry, Tmall also takes the absolute advantage.

Sales of maternal and infant industries increased only by 60% over the same period last year.

On the increase, the Tmall official flagship store, the food giant, has a turnover of 18 times as much as 618 last year.

On the speed, Crocs children's shoe brand took 618 minutes in 27 minutes.

Mobile phones grew by 7 over the same period

In terms of standards, Tmall mobile phones and so on also shine brilliantly.

Since the beginning of June 1st, Tmall digital appliances have been making a good start. The number of sales on that day has exceeded 6 million 200 thousand.

During the 618 period, Tmall's total category of mobile phones increased by nearly 70% over the same period last year, while the US mobile phone grew by more than 400% over the same period, and Apple Mobile grew 300% over the same period last year.

Data show that during the 618 period of this year, Tmall Electric City international brand sales rose by 40% year-on-year, of which Dyson turnover increased by 425%.

Apple has increased by more than 110%.

Tmall electric city has become the first platform for all international brands to enter China.

During the 618 period, Tmall's light luxury shopping platform attracted 10 times the growth of its peak sales volume. The consumer demand of the middle class with real quality focused on Tmall.

Tmall international ranked first among cross-border electricity providers. Its turnover has been equivalent to 6 times that of the 2 to 5 cross-border e-commerce platform.

618, from the cross border hot imports category, maternal and child rose 1735%, health products rose 1133%, home textile rose 2786%.

A skirt thousands of American luxury luxury brand BCBG, its 618 Tmall store ring growth of 12800%.

La Mer's famous brand of skin care brand, which is known for its lack of soft hands, has increased by more than 900% over the same period last year.

During the 618 period, Tmall international health care brand Jianan Xi increased by 452% over the same period last year. The sales of imported food "net red" compared to the consumption of potato chips equivalent to the consumption of potatoes in Hokkaido small and medium-sized farms in Japan.

More imported drinks and imported fresh products have quietly entered the Chinese life through cross-border mode.

The fan Festival is up to 5 times a day.

During the carnival of 618 fans, Tmall first put forward the economics of fans.

The consumption power of fans can not be underestimated, so that the brand can earn a full pot.

It is reported that more than 200 well-known brands take the lead in playing Tmall fans Festival. During the 618 period, more than 20 million fans were added, and the average brand was about 100 thousand.

Taking into account that the average number of fans on the offline brand is 100 thousand fans, it will take years for Tmall to increase the speed of its brand growth.

American captain 3 premiered, and Tmall merchants sold the US Global Limited shield Tun Zi, attracting 300 thousand fans that day.

Through popular IP, young groups representing online shopping get different past shopping experience on Tmall platform.

Fans Festival is not only fast fans, conversion rate is also very high.

According to the relevant data, from the average purchasing power, the consumption power of brand fans is about 30% higher than that of non fans, and from the conversion rate of brand online marketing activities, the conversion rate of fans in various industries is significantly higher than that of non fans, and the highest is nearly 5 times.

Live broadcast is not only attracting fans for Tmall and brand, but also a powerful tool to pform pactions.

During the 618 period, the brand new tea Yan co operated with the beauty makeup video live broadcast, and the sales volume of "the descendants of the mask" was increased by 1600%. C Roby sixpad participated in the live broadcast, while the number of shopping cart added by the consumers increased by 248%.

Industry analysts pointed out that this year's 618 is obviously the watershed of the electricity supplier industry.

Data and facts have proved that it is doomed to fail simply by selling goods for the purpose, fully grasp the trend of consumer demand, innovate the means of hematopoietic new economy, fan the economy to pry traditional commerce, and bring the omni-directional experience satisfaction to consumers, that is the direction of the future development of electric business.