Italy'S High-End Lifestyle Brand FILA Launches 2016 New Autumn And Winter Products

Yesterday, high-end life in Italy

Brand FILA today officially launched 2016 autumn and winter new products.

The new autumn and winter FILA inherits a hundred year movement genes.

The new "Live your Elegance" concept, the elegance and vitality of the integration of the Italy style, further to the workplace, living field, sports ground, entertainment venues between the various situations to switch, to show FILA calm and bold style of high-end fashion leisure sports style.

Jason Wu X FILA -- revival stripe fashion, impact current spark

This season, FILA once again joined hands in the famous fashion.

Wu Jigang (Jason Wu) collision movement fashion, launched the JASON WU X FILA new cross-border series, advocating freedom and meaningless positive style.

The inspiration of the JASON WU X FILA series is derived from the most representative works of art in the early 60s by artist Daniel Flavin, combining oil painting with lighting art in the installation works.

Wu Jigang extracted the expression methods of color, shape, proportion and geometric profile from Daniel's works, and drew inspiration elements from the coarse stripes and patches of color in the FILA History Museum, and made full use of this season's works to explain the vitality and style of FILA in a modern and fashionable way.

RED LINE -- enjoy the urban "Yue" dynamic experience

FILA RED LINE is specially designed for sports professionals. The theme of this season, "Going out", advocates that urban people should actively "Going out" after busy work, breathe big and breathe big, and greet the world outside.

RED series of products use multi-functional comfortable fabrics, providing moisture absorption, sweat and breathability functions during sports, helping to quickly enter the best motion state. This series of clear and bright colors combination, layer wear and new collocation methods are also very suitable for everyday wear. In busy city life, they can also cross the boundaries of life and sports mode at any time, and always enjoy "pleasant body and elegant mind".

FILA brand spokesperson and famous American movie star Chris Evans is wearing a new RED LINE product. She has filmed a new blockbuster for FILA, which fully demonstrates this series of fashion and movement genes.

In winter, the RED series is the theme of "winter trajectory", which combines the movement with artistic fashion, and encourages people to bravely try new things.

Inspired by the "footstep" in snow, the product draws on the design details and concepts of ski suit and presents a simple and bright design style with warm and comfortable fabrics.

WHITE LINE -- artistic inspiration, reappearance of elegant meaning

In the autumn of 2016, FILA White Line launched the LA MOLE TORINO (Turin) series.

The designer's inspiration comes from the famous cultural and art city of Italy, Turin, which applies the interior structure of the classical architecture to the products. It shows the unique architectural style of Italy with a variety of graphic structure, giving the brisk artistic conception to the city streets of Italy, giving people a sense of the long history and culture of Turin.

The main CARRARA Series in winter is named after the the Alps mountain in Italy. The winter snow scene, mountain peak and natural scenery are pformed into marble texture. The printed technology is applied to the clothing, and the texture of the geometric shapes is used to explain the bright winter fashion.

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MODERN HERITAGE - Centennial accumulation, interpretation of the essence of "Modern Vintage"

The FILA GINNY series has officially upgraded to MODERN HERITAGE series this year, and continues the century old classic style of FILA brand.

Among them, the autumn's main 1984 series is from the 1984 FILA brand sponsorship of the Italy national team to participate in the Losangeles Olympic Games a very meaningful history, the use of split lines and splicing methods, combined with the popular profile and designer details in 1984, shaping the enduring nostalgia.

The red, white and blue Tri Color classic matching colors, together with rich design details such as color zipper, embroidery, tri colored ribbon and so on, continue the elegant and simple high-end lifestyle style, endow Vintage with new vitality, annotate the essence of "Modern Vintage" again, and meet the needs of various light business occasions in life.

FILA shoes - creative inspiration, re engraved classics

BERMUDA (Bermuda) is named after its famous Bermuda Triangle.

This famous sea area often leads to extraordinary phenomena that people can not explain by existing science or technology.

The FILA designer has inspired the shape of the Bermuda Triangle, produced the idea of this series of shoes products, and made the classical modeling of the triangle evolve creatively, applying it to many details of shoes, enhancing the aesthetic sense of fashion. At the same time, it also embodies the most stable supporting structure of the triangle to its product.

FILA 96 is the signature shoe of NBA's famous Grant Hill. It is also the most famous product in the history of FILA shoes.

At the 1996 Atlanta Olympic Games, Grant Hill won the Olympic champion in FILA96 with the American dream team three, and was hailed as "the successor of Jordan".

In 2016, when FILA 96 was born 20th anniversary, this product pays special tribute to the most famous basketball spokesperson in FILA history.

The AIR SHIP series is dedicated to creating comfortable lightweight sports products.

This season's design is inspired by the perfect combination of airship and Italian sofa, learning the future sense of airship and free floating design inspiration, developing comfortable soles. Combining the comfortable product experience and elegant temperament of the Italian sofa, we create a new artistic shoe upper with artistic temperament.

A new choice of light, athletic, comfortable, simple and elegant sports facilities is provided for urban sportswear.

FILA KIDS -- multivariate design, diverse styles

The design elements of autumn FILA KIDS are diverse.

Inspired by the Rio Olympic Games, the Rio Olympic series is bright and colorful, which reflects the full vitality of sports.

The design of the Castle Tiles Pattern series comes from the Turin castle and green flower porcelain, which has the features of the Chinese and Western cultures.

The natural scenery of Turin, Italy, is integrated into the products with simple and caricature techniques. It creates a succinct brisk Fantasia series, giving people a sense of comfort and joy, and displaying the freshness of the college style with the stitching design of different textures.

The main KIDS Series in winter is in line with adult costumes. It embodies the classic elements of FILA and the inspiration of CARRARA series design, so that parents who pursue fashion can create more fashionable paternity models.

About FILA:

Italy Centennial lifestyle brand FILA, founded in 1911, is a textile and knitted garment company founded by FILA brothers in Biella Town, Italy.

In the 70s of last century, in order to cooperate with the diversified development, FILA turned into sportswear, and developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

Today's FILA is more positive, continuous struggle and never give up the spirit of exploration as the brand concept, to subvert the traditional sports image, with a new fashion life brand image conveys 100 years of unchanging enthusiasm and vitality.

Elegant and simple leisure design is a combination of comfort and beauty. High quality materials and first-rate tailoring are well known throughout the world.

Its design, especially the design elements of vertical stripes, is known as the soul of the FILA brand. FILA products are sold in more than 30 countries such as Italy, Britain, Germany, France, the United States, China, Japan, Korea, Brazil, Russia and so on.

2016 in autumn and winter, FILA takes the brand new "Live your Elegance" concept to deduce the Italy style of elegance and vitality.

Once again joined the international famous designer Jason Wu launched the JASON WU X FILA joint series, modern and fashionable way to deduce the classic classic, revival stripe fashion.

RED LINE adopts multi-functional comfortable fabric, which can help to get into the best movement state quickly, and at the same time, "happy body and elegant mind".

The brand new FILA shoes are combined with the trend elements in the repeated design, and become a must for the fashion.