Gaoyang Has Established Marketing Websites In Nearly 4000 Textile Enterprises.

In June 10th, Gaoyang County

Trade City khakman towel sales shop, shop owner Yan is busy packing and shipping, his wife Tan Wei sitting in front of the computer to communicate with customers.

"Nowadays few customers come to order, basically they are ordering samples online, so that they can communicate and cooperate with customers in a timely and effective manner, shorten the listing period of new products, and save some travel expenses for foreign customers."

Yan Huan wrapped and said.

At present, nearly 4000 textile enterprises in Gaoyang County have established marketing websites, and more than 100 foreign trade export enterprises have set up sales platforms overseas.

In the first quarter of this year, the online trading volume of domestic textile products reached 1 billion 800 million yuan, an increase of 25% over the same period last year.

"There are more than 450 merchants in the commercial city alone.

Net,

Network and other network platform to develop e-commerce business, the first quarter online pactions amounted to 700 million yuan.

Gao Yang County Textile Trade City Management Committee Director Zang Zhehui introduced.

In the Gaoyang County scouring towel home textile e-commerce operation Department, the spacious storage center is full of busy figures, and each process is carried out in a tight and orderly way.

"Every day, we have to deal with more than 3000 orders, catch up with activities, and sell ten thousand or twenty thousand orders per day."

Feng Shaohua, general manager of panjie home textile, said: "now that more and more electricity providers are doing business, if we want to have a firm foothold, we must integrate products from the perspective of consumers. We pay great attention to product packaging, styling design and creative sales, and find corresponding buyers for each product. My husband is personally responsible for backstage technology and product marketing planning. For every festival, we should develop online sales according to the seasons and rhythmic formula. The product stylist will make the towels, cakes, Santa Claus, twelve Chinese zodiac and other styles of seasonal sales according to the specifications, colors and functions of the products.

In the past three years, there have been more than 20 products sold on the major network sales platforms for a long time.

E-commerce has opened up new space for the development of Gaoyang textile industry, and the new market situation has also pushed the textile enterprises to upgrade.

A hundred enterprises such as Sanli and Yong Liang have set up independent research and development institutions, and more than 5000 advanced textile equipment have been put into production, and a number of new and high technologies have been put into use. The proportion of new materials such as bamboo fiber, wood fiber and superfine fiber has reached over 45%. Many times, the leaders of enterprises have participated in professional training activities such as marketing, enterprise management and so on. They have grown to broaden their horizons and innovative ideas, strengthen brand building, actively carry out "quality improvement and brand building" activities, increase policy support, brand cultivation, create and develop protection, register 4123 trademarks, 4123 famous trademarks in Hebei, and 4 well-known trademarks in China.