How Can The Domestic Running Industry Take The Path Of Healthy Development?

With the support of the national policy and the development of the social networking, the running industry also rapidly became popular.

Governments, businesses, individuals, and each side want to get their own benefits.

There is nothing wrong with it. The question is whether there are hidden problems in the appearance of prosperity. How can the domestic running industry take the path of healthy development?

Running industry is developing rapidly. Running is definitely a good business.

In 2014, the State Council issued the "opinions on accelerating the development of sports industry and promoting sports consumption", that is, the "No. 46" of the year, and from the top level design, it injected a "strong needle" to the development of the whole industry.

Subsequently, the State Sports General Administration and local governments have issued corresponding policies in succession.

And the development of consumption.

Chen Guoqiang, an associate professor of Shanghai Institute of Physical Education and a researcher in the running industry, is clearly a good news for entrepreneurs and entrepreneurs.

Of course, compared with the support policy behind, it is easier to observe and attract attention.

Take the marathon as an example. A few years ago, there were only forty or fifty matches in the national marathon. But by this year, only in Zhejiang Province, there were more than 70 marathons in half or more places in the province. In 2015, there were no more than 500 marathons in the whole country.

As for the small marathon, forest run, school running, color running, fluorescent running and so on, which are organized by different organizations, they can only be described as "countless numbers". According to incomplete statistics, only one day in October 18, 2015, 27 road races were held throughout the country.

The running industry is booming, and all kinds of forces are involved.

First, the local governments are very active and are competing to regard running events as "city card".

Chen Guoqiang said Wencheng County, Zhejiang, held a half marathon in October this year. In order to attract the participants, the local government provided free accommodation for the competitors.

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The business is much less, in every link of the running industry chain, enterprises are firmly holding business opportunities.

It is worth noting that apart from

The traditional running industry, such as supply, is also a large number of subdivision service companies that are specially designed for running. In recent years, most entrepreneurs have the status of senior runners. They often start from the network community of runners, and then provide value-added services after paying attention to their popularity. They include organizing running events, providing training consultation, equipment evaluation and shopping guide.

At the same time, the running industry is combined with other industries.

For example, a travel agency provides a package service for running a marathon in different places: Race registration, passport identification, pportation accommodation, and local tourism after the game, one stop.

In large running events, the supply of cardiac defibrillators and services is just needed, and the recovery of sports and sports injuries after the Games is also essential, which provides opportunities for the original industry to expand.

Especially when social networking is popular, the image of government, business and individual is not only found in official and traditional media, but also spread in the circle of friends of friends and micro-blog. This influence is difficult to match in previous marketing models.

What's more, the organizers of the competition have consciously launched the topic initiative on the major network platforms.

How much money does running earn? Chen Guoqiang told reporters that the output value of running industry in the whole country is difficult to estimate, but it can be seen from some cases.

He pointed out that taking the marathon as an example, the gross margin is very high, and he reckons it should be at 200%-300%.

In 2013, the total revenue of the Beijing marathon was 30 million yuan, and Chen Guoqiang made a rough account: the "North horse" quota of 30 thousand people, all for the whole process, the registration fee is 200 yuan per person, only this income is 6 million yuan; the sponsorship of each high-level sponsor is estimated to be no less than 10 million yuan, so that the income of 30 million yuan is not difficult.

According to him, if a national marathon is not broadcast on a national platform such as CCTV, the total expenditure will be 5 million -600 yuan.

As for the output value of the related industries, it is even more difficult to estimate.

Even in Zhejiang's Wencheng only half a marathon race with more than 5000 people, the local government also provided free accommodation. However, according to the post match assessment, the average consumption of each contestant in the local area is 200-600 yuan.

According to media reports, last year's Guangzhou marathon used 20 million of its investment to pry about 80000000 of its economic efficiency, and this year the figure will definitely increase.

Needless to say, the 2014 Xiamen International Marathon evaluation report shows that the estimated value of the year Ma to the local tourism market is up to 9 billion 23 million yuan.

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Is "too much fire"?

Chen Guoqiang is not only a researcher of the running industry, but also a senior runner himself. He ran marathon in 1998 and has participated in the Shanghai marathon for 10 consecutive years.

He bluntly pointed out that there are some problems exposed to the rapid development of the domestic running industry.

"Excessive fire is excessive."

He used these four words to describe.

The first thing to do is safety.

At the Shenzhen international marathon competition held in December 5th this year, several athletes were taken to hospital because of physical discomfort.

One of the 33 year old Shenzhen men fell down near the finish line and died after receiving medical treatment.

This is not the only tragedy of this year's domestic marathon.

This year, many marathon athletes in Beijing are in a coma or need first aid.

In October 25th, a marathon in Hefei, a 30 year old man suddenly fainted near the end of the race.

In November 8th, the Shanghai marathon, a young male runner, suddenly fell to the ground 26 kilometers away from the track.

In November 15th, a more than 20 year old runner from Shangrao marathon collapsed after crossing the finish line, and his heart stopped suddenly.

Chen Guoqiang said that many personal safety accidents in running are related to heart problems.

He suggested that the effective check measure to effectively reduce the occurrence of similar problems is cardiac color Doppler ultrasound, but this examination is not currently included in the physical examination items provided by most domestic marathon registration requirements.

He said that this is a "thankless task" because it takes extra money and time to make heart color Doppler. Many runners may not be willing to do so, and the organizing committee may not be willing to pursue it.

This year's Hangzhou marathon registration requires color Doppler ultrasound, which requires many incomprehensible runners' complaints.

In addition, he also said, for example, there are many spectators shouting "refueling" along the way in our marathon. This does not seem scientific to him.

In the long distance running process, especially near the end point, when the body is near the limit state, it is very important to do what is right.

Regardless of the physical condition, simply "refueling" is very dangerous.

The lack of scientific knowledge and the rapid growth of "hot running" under the promotion of industrial capital will bring about sports injuries that can not be ignored by runners. As a senior runner, he is very worried.

Chen Guoqiang also pointed out that at present, most of the small and medium-sized cities in China are mainly invested by the government, and some have to invest heavily in CCTV direct seeding in order to expand their influence.

"Of course, there are many reasons for the government to do so: promoting the city image," cost-effective "and so on.

But in his view, if the government has been paying money, there is a problem.

In contrast, the United States and other marathon operations are more mature areas, the government does not contribute, and the cost of events is raised by non-governmental organizations such as running associations.

He has experienced the marathon of Indianapolis, Carmel and Illinois, and compared with the domestic marathon, their maturity is more attention to detail.

He took part in a marathon race in China, and the organizing committee did not provide drinking salt water at the end point, which would increase the heart burden of runners.

He said that some of the organizers of the competition in China differ from others in that they lack the sense of service. Some are enthusiastic and want to serve well, but they do not know how to do the details.

Chen Guoqiang said he is cautiously optimistic about the development trend of the domestic running industry.

In his eyes, the group that really insists on running for a long time should maintain a relatively stable quantity. "Explosive growth" is not necessarily a good thing.

Any industry will have its ups and downs. If the individual runner just wants to show up, he will stop playing when he is fresh.

In particular, he hoped that the government, businesses and other forces should not make a hammer deal and make a profit.