Garmin'S Smart Wearable Products Break Through 20000000 Units.

Recently,

Officially released the global smart wearable device sales data, its smart wearable product sales breakthrough 20 million points; Garmin Connect sports community APP use more than 15 million; and free download all kinds of applications ConnectIQ ConnectIQ online store, in two years, more than 10 million times to download the success.

Today, the development strategy of Garmin soft and hard integration (i.e. integrated smart wear, sports community APP and open platform) has shown initial success. It expects to continue to grow in the future, leading the development of international smart wear industry and creating new business opportunities for smart wear.

According to research firm IDC2016 Q1 wear market statistics, Garmin products belong to the category of "smart watches" and "basic smart wearable devices" (smart bracelet) category, successfully ranked among the world's top five international brands.

This result confirms that Garmin is a series of sports teams with smart wearable devices and open application platforms.

The strategy is effective, but also for consumers to create a new experience under the line of offline, offline and intelligent, and to cultivate the customary, customized and scientific smart wear habits of consumers.

Garmin's product strategy is to provide users with integrity.

。

Therefore, Garmin embarks from the GPS core technology, aiming at different needs of ethnic groups, product development and design.

In addition to professional sports watches that meet the needs of sports groups in recording, measuring and improving sports efficiency, they also provide fashion design and business positioning of various wearable products, providing various sports and activity records, intelligent notification and other functions to meet the needs of different ethnic groups in sports wear and business meetings.

Garmin Global CEO and CEO Cliff Pemble said: "in order to provide users with a more complete wear experience, we develop and develop product lines based on the core strengths of GPS and develop sub communities. In addition, Garmin's online community services and open applications enable users to compete and interact with friends and family in a community, fully understand their activities and health status, and then satisfy personalized applications.

Garmin expects to continue to integrate soft and hard services in the future to meet different needs such as customization settings, activity records, online interaction and operation fun.