• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Vice President Of Under Armour: Retailers Want The Most Thorough Spanformation.

    2016/6/24 11:14:00 35

    Under ArmourRetailerSpanformation

    "People often say that fashion retailing has gone to death, but our company believes that the vitality of retail is still very active. Since the vitality of the retail industry is still active, we still have the chance to bring this kind of vitality back to sports retail and even fashion retail," said Susie McCabe, senior vice president of global retail at Under Armour. Fashion retailing can learn a lot from sports retailing. Sports brands can attract customers back to their stores to buy products on the grounds of their health.

    This year is the establishment of Under Armour brand 20th anniversary, Under Armour also used this commemorative occasion to hold relevant celebrations in the physical store. According to the brand's latest quarter sales figures, the company's sales volume was close to 50 in the previous quarter, which has been double-digit growth for twenty-fourth consecutive quarters.

    Susie McCabe points out that although the company has achieved good results in recent years, the company believes that this is just the beginning because the company has only been involved in retail sales for only 10 years. It is estimated that the number of stores in the world will reach 600 by the end of this year, and retail is a very important channel for the company's growth in the future.

       Susie McCabe It is revealed that every shop in Under Armour will be equipped with a very attractive decoration style, and every store will strengthen the contact of consumers in the follow-up shop, and start with the basic needs of consumers and seize every consumer. For example, the flagship store opened by Under Armour in Shanghai, the company invited NBA star Stephen Curry to the scene and took this opportunity to enhance its brand's momentum in the local market.

       Under Armou R's flagship store in Chicago covers an area of 30 thousand square feet. According to Susie McCabe, the opening of Magnificent Mile in Chicago enables the company to display its brand in the world's most active and iconic shopping destination. The flagship store in Chicago will become one of the largest retail stores in the world, emphasizing the mission of the company's innovation and providing customers with an unparalleled experience in shopping.

    According to the flagship store's sales report, the number of new customers came to 1200 every month, and the consumption amount in flagship stores is 20% higher than that in general stores.

    In addition, Under Armour also has a strong relationship with customers at the mobile terminal. The brand bought two mobile App at the beginning of this year for $560 million, and connected fitness. Wearable domain Take a big step. Among them, the company purchased MyFitnessPal for $475 million, a free App tracking food habits and calorie intake, and built one of the world's largest nutrition / caloric databases, which can set up daily fitness programs for users, and currently has 80 million users. In addition, it bought Endomondo at a price of 85 million US dollars, a social tracking App, such as time consuming, distance, speed and altitude. Currently, it has 20 million users.

    As a retail store connected to the Under Armour fitness center platform, the Chicago brand store also has wearable products that the brand has never had before. It provides a series of brand intelligent fitness equipment such as Garmin, Pebble and Misfit, and products that will be added in the future. These event trackers and sports watches are integrated with the brand's comprehensive health and fitness network UA Record, aiming to change all athletes' training and lifestyle.

    Susie McCabe stressed that retailers need to reinvent themselves to meet changing customer expectations. The success of the future retail market will revolve around good relationships, which are beyond the trading level.


    • Related reading

    Zhou Haijiang: How Can Red Beans Take Advantage Of The "One Belt And One Way" Strategy To Better Build The West Hong Kong Special Economic Zone?

    Celebrity interviews
    |
    2016/6/17 17:56:00
    69

    Yang Zhaohua: The Promotion, Implementation And Future Landing Of The "Three Products" Strategy In The Textile And Garment Industry

    Celebrity interviews
    |
    2016/6/17 17:01:00
    36

    Ma: From November, China Will Usher In A New Round Of Trillions Of Wealth Opportunities.

    Celebrity interviews
    |
    2016/6/14 10:57:00
    116

    Interview With Zhao Yao: China Is Pushing Forward The Reform Of Supply Side.

    Celebrity interviews
    |
    2016/5/27 9:38:00
    42

    Qiu Guang And Chairman Of Semir Group: Achieve U Reversal With Zero Mentality.

    Celebrity interviews
    |
    2016/5/19 17:07:00
    125
    Read the next article

    High Energy Dog Power Show Love Michelle Chen Chen Xiaoqi Change White Shirt Matching Index Full!

    Two people fit on the cover of "red show GRAZIA", two people are wet, kissing and sweetly embracing, happy to shine! Chen Xiaobai shirt perspective, Michelle Chen little dew fragrance shoulder, a while changing handsome suit, full match index is full!

    主站蜘蛛池模板: 欧美人与动性xxxxbbbb| 亚洲国产成人va在线观看网址| 中文在线观看视频| 中文字幕精品视频| 领导边摸边吃奶边做爽在线观看 | 国产又爽又粗又猛的视频| 亚洲五月激情网| 日批视频在线看| 狍和女人一级毛片免费的| 天天碰免费视频| 亚洲综合无码一区二区| 97久久精品国产成人影院| 精品国产三级a| 好男人视频网站| 四虎影库久免费视频| 久久精品国产69国产精品亚洲| 香蕉久久综合精品首页| 樱桃视频影院在线播放| 国产色视频一区二区三区QQ号| 亚洲日韩欧美综合| a级毛片免费网站| 精品久久久久久久久久中文字幕| 尤物视频在线看| 午夜视频久久久久一区| 一区二区三区视频在线播放| 色综合久久久久无码专区| 日本高清视频在线www色| 国产日韩精品欧美一区喷水 | MM1313亚洲精品无码| 毛片大全在线观看| 在线拍揄自揄在线播放| 亚洲无码一区二区三区| 黑人与欧洲性大战| 文轩探花高冷短发| 免费在线精品视频| а√最新版地址在线天堂| 精品无人区麻豆乱码1区2区| 女人18毛片a级毛片免费视频| 亚洲熟妇AV乱码在线观看| 99ri国产在线| 欧美精品v国产精品v日韩精品|