Zhang Dayi Live Brush Liu Yan Record 2 Hours Trading 20 Million Secret

After Zhang Dayi's first Taobao live broadcast, the number of viewers reached 413 thousand, which points to millions of new businesses and about 20 million. Refresh Taobao live broadcast Sales volume records.

These details, which are usually omitted by text, pictures and videos, are presented to fans by live broadcast, restoring their most stereoscopic "big E Mom".

Watching and buying is a secret weapon after Taobao's live broadcast. It will be popularized in the next live broadcast of Taobao.

After the live shot, Zhang Dayi did not appear in the center of the picture. She is holding her cell phone and three legs, and is speaking to the live broadcast lens far away, so that fans can wait a little longer, wait for the last 3 new videos, then chat.

The live broadcast starts at 6 p.m., the 8 is new, and the 10 is over. Zhang Dayi's whole live theme is launched around the store. In the live broadcast, Taobao's first net red, which is known as "big E Mom" by fans, is behaved as usual.

Throughout the live broadcast, Zhang Dayi often looked down at his cell phone. The screen switched from micro-blog to Taobao pages, and occasionally read a few fans' messages, cheering on micro-blog, and worrying about not completing the scheduled sales.

Facts have proved that 4 hours of live broadcast is undoubtedly successful. Despite the impact of the 618 big promotion of the whole network business, Zhang Dayi's first Taobao live broadcast ended, the number of people watching was 413 thousand, and the point was worth breaking millions of dollars. In the absence of promotional discount, the new volume of the shop was about 20 million, and the unit price was approaching 400 yuan, and the sales volume of Taobao live broadcast was refreshed.

In the past, net red was mostly "micro-blog". Marketing "Taobao deal", and now accompanied by the growth of Taobao live broadcast, a brand new "micro-blog marketing, Taobao live broadcast, interactive spanaction mode" has been shown in Zhang Dayi's live broadcast.

Why not try the new live broadcast?

This day is Zhang Dayi's Taobao shop "my happy Wardrobe" summer's new "big day". In the past, Zhang Dayi was good at video preheating, and the first attempt was made by using Taobao live broadcast.

Zhang Dayi appeared on the topic of preparing the new video, demonstrating the process of recording videos. She put on this new product, dictated wearing, using materials and tailoring, emphasizing the comfort of wearing feeling with exaggerated movements.

A total of 50 new products are available. In addition to the daily commuter clothes, there are similar categories of wind, leisure home, pajamas and bathing suits. During the live broadcast, Zhang Dayi quickly changed clothes through a curtain. He also asked several colleagues who had different shapes to try on swimsuits together, and switched freely in various styles.

During the 1 hours and 30 minutes of the live broadcast, Zhang Dayi brought fans to the fabric store on the 4 floor of the company, where nearly 70% of the fabric was stored. According to Zhang Dayi, the time of delivery of customized fabrics takes at least 15 days. In order to save time for fabric purchase, the company pays a lot of cash to make up the required customized fabrics. This is one of the reasons for ensuring the quality of the product while ensuring the return speed. Under the control of such fabric, Zhang Dayi's shop can prepare winter style from January, which is rarely seen in the net shop that promotes the seasonal season.

Following the lens, the original fabric inspection room, customer service center and post processing department, which only appeared in the text or picture, are restored to reality in real time.

Coupons phone line interaction play a lot.

"Did the coupons come out?" Through 4 hours of live broadcast, "coupons" are undoubtedly the most popular keywords in fans' roll messages. In order to preheat live broadcast and enhance the interaction of live broadcast, Zhang Dayi's operation team has tried very few preferential activities.

The way of issuing coupons is a lot of work. A small number of coupons which were originally issued only in micro-blog raffle were changed to small denominations. At the same time, more coupons will be sent in the live broadcast process. Fans only need to click and receive during the live broadcast. "When to issue coupons" firmly cling to the fans watching the live broadcast.

If fans enter the live broadcast in the 20 minutes of live broadcast, they will not see Zhang Da Yi himself, but her assistant is interacting with fans. Originally, Zhang Dayi hurried to the toilet, had to push the assistant to save the scene before the camera.

A few minutes later, Zhang Da Yi, who had gone to the toilet, went back to the studio with his pajamas. He began to make up his face with the camera and laughed at himself, "my face is really oily." During the period, he also interspersed tidbits: because he was encouraged by the assistant and others, he had to go back to fan the cleavage for fans.

These details, which are usually omitted by text, pictures and videos, are presented to fans by live broadcast, restoring their most stereoscopic "big E Mom".

Zhang Dayi was also not surprised to say that he had more than 90% of the wireless terminal spanactions in the live broadcast. She also thought that the live streaming is the mainstream now, and can be combined with the closer interaction between micro-blog and fans. It is easy to see that Zhang's interaction with fans is quite skillful in live broadcast.

After visiting the company, Zhang Dayi suddenly proposed to connect with fans. After the call was answered, she would ask, "do you know who I am?" The way of connecting the phone, after the heat of the coupon, suddenly exploded the intense interest in watching the live fans, and broadcast the "big E Mom" live connection on wheels, so that the atmosphere of the live broadcast was lively again.

The wind came to the electricity supplier live big guess.

Under the draught, the live broadcasting platforms are also seeking to enhance the style attributes of breakout. Compared to the live telecast live and entertainment show, the live telecast and the live broadcast can better add the natural commodity gene to the live broadcast on Taobao platform, playing a more effective link between content and e-commerce.

Zhang Dayi's live broadcast coincides with Taobao's live broadcast for 100 days. According to Taobao's live 2, Yuan Yuan (flower name Jane ROU), after a 100 day live broadcast, Taobao's live broadcast will be guided by a variety of marketing gameplay and smooth live streaming links, to help more red shopkeepers, Ming stars and industry characteristics live, and find more live broadcast of e-commerce.

Of course, the live mode of electronic commerce. User experience With the improvement of technology, it has been promoted. Zhang Dayi started the new 2 hours after the live broadcast, and the assistant behind the scenes first screamed for grabbing the bill. Zhang Dayi told fans that no need to quit the live broadcast page, click on the "baby" in the lower left corner to switch to the purchase link.

According to Yuan Yuan, "watching and buying" is a "secret weapon" after the big revision of Taobao's live broadcast. It will be popularized in the next live broadcast of Taobao. This technology can support users watching the live broadcast while browsing the merchandise shared by the anchor, seamlessly linked to the merchandise details page, understanding the merchandise information and completing the order. The live broadcast window will not be interrupted during the whole process.

Before the new start, Zhang Dayi's live online viewing fans reached 190 thousand, exceeding the 120 thousand fans of Liu Yan's live broadcast. Before, the Taobao live broadcast also tried many stars, Wu Chun recommended milk powder brand "Wyeth Kai Fu" 60 minutes live, reaching more than 1 million 200 thousand yuan trading volume, the conversion rate of a single product up to 36%, is seven times the daily conversion rate.

According to Yuan Yuan, the live broadcast of stars can satisfy users' curiosity. In the combination of electricity providers, there is a need for good design and meeting points. Compared with the star live broadcast, Taobao red man combined with the live broadcast of the strong electricity supplier's attribute can better draw the connection with consumers.

The red man combined with the live broadcast mode of the electricity supplier will become the template of Taobao live broadcast. Yuan Yuan emphasized that as ordinary businesses try to broadcast live telecasts, shops, micro panning, live broadcast squares and advertising traffic have already been circulating around the content of live broadcast, and can be endorsed as the full line resources for preheating live broadcast. It is particularly important for businesses to connect live broadcasting with their own product features before attempting to broadcast live. At the same time, Ali V task platform will launch matching business and anchor cooperation.