"Enjoy The Outdoor": The Pformation Of The Snow Mid Flight Brand To Create A Pan Outdoor Ecological Chain

In May 18th, Bosideng group was flying in the snow.

The conference was held at Bosideng headquarters in Changshu, Jiangsu.

The theme of the conference is "flying over", inheriting the brand spirit of "flying higher", and opening the brand new Slogan (brand slogan) of "enjoy outdoor Enjoy Outdoors". It clearly pforms the direction of outdoor brand development based on the image of youth vitality and dynamic fashion.

Xue Zhong Fei brand was founded in 1997, officially changed its name in 1999. In the past more than 10 years, it has continued to create a brand image full of passion and vitality. It is a sport leisure down garment brand popular among young people.

In 2016, we introduced the brand new concept of "outdoors and living", aiming to build a pan outdoor ecological chain and become the first brand of outdoor life.

The 2016 F/W released this time.

Planning and model show, around the theme of the four themes of "city", "outing", "hiking" and "skiing", show the vitality and dynamic passion of new products in all directions, and enhance the cooperation confidence between suppliers and distributors.

Gao Dekang, chairman and President of Bosideng group's board of directors, attended the press conference, and expressed the group's willingness to work with excellent suppliers and distributors to achieve a win-win situation and share interests.

He emphasized the importance of "win win" in enterprise operation management and business cooperation, and firmly believed that snow outdoors would definitely surpass the glorious history and fly higher and higher.

Bo Qi, vice president of Bosideng group and general manager of snow flying company, introduced snow group's outdoor brand pformation project in group strategy.

It is reported that Xue Zhong Fei outdoor planning skiing, hiking, outdoors, outdoors and other four product lines for outdoor enthusiasts to provide "outdoor sports more outdoors, more fashionable than outdoor, more functional than fashion" high quality and cost-effective outdoor products.

After the conference, the guests were invited to visit the Bosideng Museum. The entries of the first Winter Olympic snowball gold medal winner Han Xiaopeng won the spotlight.

The outdoor gene that is innate is unanimously affirmed and will grow rapidly in the boom of outdoor sports in China.