Risk Analysis Of October May After Listing

It is understood that

Its operating income in 2015 was 270 million 939 thousand and 500 yuan and its net profit was 12 million 453 thousand and 300 yuan.

Operating income in 2014 increased by 14.47% compared with 2013, but business income in 2015 was 1.05% lower than that in 2014.

Mother moon

For pregnant women

(general maternity dress and functional clothing) and cosmetics for pregnant women.

According to the prospectus, the company's revenue mainly comes from maternity clothes. In 2015, the amount was 158 million 63 thousand and 700 yuan, which accounted for 90.21% of the business income, while the cosmetics used by pregnant women accounted for 1709.97, accounting for 6.31%.

According to the report, the online and offline mode of October mom is mainly based on direct camp mode, and the affiliate mode is subsidiary.

In the 2015 year, the operating revenue accounted for 50.22% and the online business revenue accounted for 49.78%.

In 2014, the sales revenue of the company was basically flat with that in 2013. The online sales revenue increased by 33 million 980 thousand and 500 yuan, an increase of 32.74%. In 2015, the scale of the company's online and offline revenue was basically the same as that in 2014.

According to the "China maternity products Market Research Report" compiled in November 2015, we learned that the retail sales of China's pregnant and infant children increased from 175 billion 810 million yuan in 2010 to 282 billion 480 million yuan in 2014.

In the future, with the sustained and steady growth of China's economy and the positive factors of the "two child policy", the retail sales of China's baby pregnancy market will reach 552 billion 250 million yuan in 2019.

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According to the report, the sales channels for maternity clothes are mainly composed of department stores, brand stores, maternal and child specialized shops and large business super. During the 2010-2014 years, the total sales volume declined slightly, from 79.9% to 77.2%. The online sales channels mainly included Taobao, Jingdong, Dangdang, vip.com, honey bud, 1 shop, etc. the three party e-commerce platform or brand pregnant and infant manufacturers built their own network sales platform, and the total sales volume of online sales increased from 16% to 21% over the 2010-2014 years.

The total retail sales of Chinese maternity clothing increased from 10 billion 580 million yuan in 2010 to 17 billion 500 million yuan in 2014, while the total retail sales of Chinese maternity clothing will reach 38 billion 150 million yuan in 2019.

According to the data of big data platform, the latest brand name list of pregnant women in 2016 was the highest in October.

In the expansion period of mother and baby market, the next development plan of October mom is to cooperate with mainstream department stores, shopping centers and online third party e-commerce platforms, online and offline franchisees, suppliers, well-known pregnant and infant products and service providers at home and abroad, and develop into a full channel sales service platform; two, optimize the offline sales network. In the next two years, there will be a new flagship store, 6 stores, 14 stores and 31 counters in the first tier cities and developed two or three tier cities, including the maternity hospital or the maternal and child health care center, the mature business circle, and adjust and optimize the existing stores according to the actual business conditions.

The three is to build a mother infant ecosystem service platform, use big data analysis to accurately push the information, products or services that may be needed to customers, combine pregnancy and postpartum knowledge popularization, product and service sales and follow-up tracking services, and provide more services for the process of "expectant mother" breeding.

The four is to create a multiple product line centered on "pregnancy culture" in product design, development and cooperation brand introduction.

Worldwide, we will be looking for cooperation with high quality brands of products and services that may be needed during pregnancy, postpartum and baby age 0-3.

1, can not continue to stabilize the risk of access to high-end commercial channels.

The sale of October Ma's line is mainly based on direct battalion and affiliate supplement. Therefore, the sales performance under direct line may be influenced by the operation of department stores, shopping centers and policy adjustment.

If we can not succeed in developing the new high-end shopping malls, shopping centers and other high-end commercial channels in the future, we can get some good store locations. The development of direct sales business under the line may be limited.

2, the risk of failure to maintain good cooperation with the third party e-commerce platform.

In 2013, 2014 and 2015, October Mom realized sales revenue of 103 million 788 thousand and 700 yuan, 137 million 705 thousand and 300 yuan and 134 million 206 thousand yuan through the third party e-commerce platform, which accounted for 43.39%, 50.29% and 49.53% of the total sales revenue of the year, respectively. Among them, the direct mode revenue was 86 million 665 thousand and 600 yuan, 121 million 755 thousand and 500 yuan and 119 million 256 thousand and 700 yuan.

Its main partners, Taobao, Tmall, Jingdong and vip.com, ranked the top four brands in 2014, accounting for 87%, 69.7%, 45.3% and 18.8% respectively.

If the three party e-commerce platform changes its business mode, policy, system or business plan, or fails to maintain good cooperation with the three party e-commerce platform, it may face the risk of losing important online sales channels.

3, failure to integrate and manage the risks of multiple sales channels.

Now, we have established a sales channel under direct line, offline, online third party business platform, online franchise, online self built mall and so on. If it can not balance the marketing efforts and product categories of online and offline channels, and optimize the pricing strategy, the competition among these channels may have an adverse impact on the overall sales performance and business prospects of the company.

4, outsourcing production and outsourcing risk.

October mom's business focuses on product innovation and R & D design, brand promotion and sales channel construction with high added value in the industrial chain, and the proportion of self production is relatively small.

For pregnant women's clothing, the outsourcing production or outsourcing processing mode of OEM is mainly used. For pregnant women, the outsourcing mode of ODM is mainly used.

Due to the limited control of outsourcing business and outsourcing business, there is no guarantee that future business, financial position and business performance will not be affected by the operation of outsourcing manufacturers or outsourcing companies.