Innovative Thinking And Brand Building Are The Developing Direction Of Textile And Garment Industry.

Analysis of the pformation and upgrading of textile and garment market

First, innovative planning positioning thinking.

In the 2016-2020 years' in-depth research and prospect forecast report of China's textile and garment market, CIC put forward that there is no doubt that in the overall pformation of China's society, the new consumption habits and new consumption needs and patterns of consumers in the textile and garment industry are changing. This also promotes the change of the development mode of the entire textile and garment market.

The development of the specialized market and the development of the industry are closely integrated, based on the garment specialized market and textile industry.

Its own characteristics and development trend require that it is crucial to take into account the factors of the market and the factors of sales channels in exploring the process of reasonable pformation of the garment market.

What is worth noticing here is the accurate planning and positioning of the clothing specialized market at the beginning of the preparation, and the innovative thinking and mode exploration of the daily operation after the completion of the construction.

The key to the development and pformation of the garment market is to emphasize the key points, strengthen the clothing market and clothing.

And excipient market.

In the process of planning and operation, the professional market of clothing should give full play to the conditions of network information and fast and convenient logistics system construction, shorten the overall supply chain of textile and garment industry, and create a scientific and efficient short flow terminal for garment professional market.

Under the current overall market structure of textile and clothing, the key words such as "theme", "creativity", "network" and "mall" have become unavoidable points in the pformation of garment specialized market.

For the sustainable development of clothing specialized market, the organic combination of brand entity shops and online stores is based on the future.

In the past, the planning and infrastructure of the specialized clothing market in the past should continue to integrate new elements such as e-commerce, 3D mall and intelligent commercial software, and promote the popularization of networked digital trade.

We can take the form of synchronizing online shops for businesses, and improve the seamless connection between tangible and intangible markets through the form of e-commerce.

In the light of the overall pformation and upgrading of the existing traditional clothing market business circle, we should build a new pattern of clothing specialized market, which is specialized in clothing market, clothing theme mall, clothing shopping center and clothing trade complex, so as to realize the resurgence and brilliance of garment specialized market.

In the process of planning and positioning of clothing specialized market, another important point of developing textile and clothing marketing channels is the combination of exhibitions and trade. Through the holding of professional and distinctive global professional sourcing exhibitions, brand dealers and agents, the fashion brands will be released and released for the shops and businesses that join.

The global sourcing center of brand affiliate and fashion boutique is free from the pattern of simple trade pattern in the past.

In view of the continuous upgrading and upgrading of the hardware supporting facilities in the clothing specialized market, aiming at the sales terminals, it provides convenient service facilities for the shops, such as shop purchasing service desk, electronic shopping guide system, consumer complaints station, etc.

In addition, accurate planning and positioning for the apparel professional market management level, information technology services, the application of new materials, the application of new energy, the modern logistics mode and the exchange platform between the shops are also the need to realize the pformation of specialized market of textile and clothing.

Two, create a product spleen incubation base

In the 2016-2020 years' in-depth research and prospect forecast report of China's textile and garment market, CIC proposed that in the face of the pformation and upgrading of the textile and apparel market, the final effort is to rely on the joint efforts of all participants in the industry.

In the process of pformation and upgrading, the specialized market of textile and garment should change from product centered to brand centered, and from the purpose of charging rent to creating a fashion brand market, and by creating a specialized market, we can create a product and spleen incubator base.

In fact, the fundamental pformation of the overall competitiveness of China's textile and garment market has become a trend for all to see.

Since the financial crisis, the low cost advantage of China's textile and garment industry has no longer been able to support the sustainable development of the whole industry. Exploring and pursuing efficiency advantages and brand advantages has become the only way to consider the development of textile and garment related industries.

The value of a brand clothing consists of at least 1/4 of the middle value.

Therefore, it is very important to pay attention to the channel in the pformation of textile and garment market.

A sound distribution channel must be emphasized in the apparel market.

The construction of channels is actually an important means to promote brand communication. In the final analysis, the pformation of textile and garment specialized market still needs to take root in the professional market and create a product spleen incubation base.

All the participants in the industry should work together to set up a team of talents to adapt to the professional market of textile and clothing and the needs of modern circulation development. Under the test of the pformation of the textile and clothing market, the professional market will take root for the year, and provide various convenience conditions for the clothing production enterprises and consumers, and take the road of brand management of clothing.

Based on fast information feedback system, accurate fashion trend and product market communication ability, we should improve the textile and apparel brand service system, gather and cultivate more and more strong clothing brands, and truly achieve the goal of creating a product spleen incubator base.