In Order To Get Rid Of The Slump And Depression Of Their Main Business, These Clothing Brands Are "Doing Nothing".

Numerous

In order to get rid of the slump and depression of its main business, a listed company began a series of reforms to raise funds to invest in the real industry and seek self-help.

The following is your inventory of "do not work" brand clothing, these initiatives may provide ideas for the industry.

Dayang creation: sale of clothing business 17 billion 500 million backdoor listing

Company profile:

Dalian Dayang creation (600233) Limited by Share Ltd, founded in September 1979, focuses on producing and marketing all kinds of high-end clothing products.

It was listed on the Shanghai stock exchange in June 2000.

In 2013, President Xi Jinping and his wife, Peng Liyuan, jointly visited Russia. The clothing worn by Chairman Xi Jinping was suspected of being produced by Limited by Share Ltd, Dayang creation, Dalian, so that the stock price of the company was closed for the three time in a week.

Founder: Li Guilian

Cross boundary action:

In March 22, 2016, the announcement of Da Yang's creation announced that the express delivery would be backdoor listing at the price of 17 billion 500 million yuan.

Three months after the suspension, Dang Yang Shi disclosed the restructuring plan. The clothing company started selling its own clothing manufacturing assets, while issuing shares to acquire the shares of all the shareholders.

After the completion of the paction, the main business of the company changed from clothing production to express business.

The controlling shareholder of the company turned into the dragon group, while Yu Huijiao and Zhang Xiaojuan became the actual controllers.

Company profile:

Founded in May 1998, Shanghai.

The apparel Limited by Share Ltd (LAC) or "company" is a multi brand, multi brand fashion group with its own brand, and is engaged in the design, brand promotion and sales of apparel products, and the main public leisure wear for women.

Founder: Xing Xing Xing

Cross boundary action:

La Natsu Bell's wholly-owned subsidiary, LaCha Fashion 1 Limited, which is a wholly owned subsidiary of the group's wholly owned subsidiary of Shanghai's La Xia Business Management Co., Ltd., has entered into an investment cooperation agreement with Hongkong TNPI Limited (TNPI), with a total injection of $3 million 750 thousand.

After the paction is completed, La Natsu Bell will directly hold 20.75% of Hongkong TNPI limited.

La Natsu Bell group plans to introduce Segafredo brand, set up Segafredo coffee shop in the clothing store of the group, integrate into leisure elements such as food, fashion and daily necessities, so that customers can enjoy quality life while shopping.

The Group believes that providing seats and catering in the clothing store will extend the time of customers staying in the store, so that customers can have a more comprehensive and in-depth understanding of the brand.

Company profile:

In August 1999,

The predecessor of Dongyang water flower Knitted Underwear Co., Ltd. was established.

At present, its brands include underwater flower underwear, Kangju dress (home clothes) and irrier.

The company's products include women's and men's personal accessories, including bra, underwear, home, swimsuit, body shaping, thermal insulation, pajamas, sports, etc.

It was listed on the Shenzhen Stock Exchange in 2011.

Founder: Shen Dong day (one)

Cross boundary action:

Long (002612) announced recently that the company acquired 63.49% stake in Sichuan Milan Bai Yu and 70% stake in Shenzhen Milan Bai Yu, Sichuan's crystal skin, Xi'an crystal skin and Chongqing crystal skin medical beauty company 70% equity. The two major domestic medical beauty Brand Company (Milan Bai Yu and Jing skin) acquired the total value of 500 million yuan.

The net profit of the group has been declining for two consecutive years, and its shares are mainly affected by the downturn in the clothing market environment. The main business downturn has led to the acceleration of pformation in recent years, and medical beauty has become one of the most important industries in the company.

It can be seen that Langer has outlined the "Pan fashion industry interconnected ecological circle" map of the four industrial sectors: "women's clothing + baby + cosmetics + medical beauty".

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Company profile:

Binbin clothing brand was founded in 1989.

In 1992, Ningbo Shanshan stock (600884) Co., Ltd. was established in January 30, 1996 and listed on the Shanghai Stock Exchange.

Up to now, a fashion industry group based on clothing, clothing, textiles and other industrial companies has been formed.

Founder: Zheng Yonggang

Cross boundary action:

Binbin brand was founded in 1989, started in clothing, and has been involved in many fields since its development.

In the past few years, the garment business with poor performance will seem to be a drag.

In 1999, the company set up "Shanshan science and technology", officially involved in lithium battery business. After years of investment, the lithium battery business has been catching up with clothing as another major business of Shanshan.

In May 2016, the company announced that it would fly alone to its apparel business and apply for listing in Hong Kong.

Let the outside world see Shanshan's "determination to engage in lithium power" determination.

Binbin technology lithium performance in 2015 showed that lithium ion battery materials sold 40613 tons a year, an increase of 46.28% over the same period last year, and realized the main business income of 3 billion 400 million yuan, up 41.66% over the same period last year. The net profit attributable to shareholders of listed companies was 99 million 970 thousand yuan, up 28% over the same period last year.

Company profile:

The seven wolves, formerly known as the Jinjiang Heng lung Garments Co., Ltd., was founded in December 1989 to operate the seven wolves brand clothing for men's casual wear.

Founder: Zhou Shaoxiong

Transboundary action:

At the beginning of 2015, the seven wolves participated in the launching of the Shenzhen Qianhai Efficient Finance Holding Ltd (temporary reinsurance company "Qianhai reinsurance company") with its own capital of 315 million yuan, accounting for 10.5% of the registered capital of the reinsurance company.

In March 27, 2016, Qianhai reinsurance company was approved by the CIRC, mainly engaged in various types of property and accident and health reinsurance business, life reinsurance business, capital utilization business approved by the CIRC and other business related to insurance approved by the CIRC.

The performance of seven wolves was the first time in 2013, with a 20.23% decline in revenue and a 32.44% decline in net profit.

Since then, the seven wolves no longer expand and turn off inefficient shops, but the effect is not obvious.