Papi Sauce Sells Taobao Shop Not Only Clothes, But Also IP.

open

Selling not only clothes, but also selling "Papi sauce" IP, selling netizens' feelings of "Papi sauce" and "Warcraft".

Papi sauce and its team have been very cautious in terms of commercialization and liquidity.

Unexpectedly, Papi sauce actually opened a Taobao store and sold "Papi the same widow guild T-shirt".

Papi sauce sells Taobao shop not only clothes, but also IP.

On the evening of June 13th, Papi sauce released a new video review series called "Papi sauce" in the public number. I watched the video of "Warcraft"! There is no suspense in the video. The reading time is 100000+ minutes.

The difference is, at the end of the article, Papi sauce hit its own ad: "Papi the same widow guild T-shirt, can be searched in a treasure shop" Papi sauce mental production ", 18:30 today on sale (Bi Xin).

At 18:30 pm on June 13th, the 3 Warcraft theme printed short sleeved T-shirts were sold on sale at Papi, which was priced at 99 pieces each, with a limit of 99 pieces, and sold out 36 minutes later.

At present, this shop is the 0 treasure state, no new baby on the shelves.

"Papi sauce made in mind" 3 Warcraft theme printed short sleeved T-shirt

For the test Taobao shop, Papi sauce partner, Beijing spring rain hearing thunder Network Technology Co., Ltd. Yang Ming CEO said: "Papi sauce will be sold in various videos in the future.

All interesting products that can be combined with video themes can be sold as objects, and the core is fun. "

Selling "interesting" products in the eyes of Chinese entrepreneurs seems to be selling the "Papi sauce" IP.

How to understand IP? Media people have been defined this way, it can rely on its own attractiveness, get rid of the content of a single platform constraints, we call it IP.

Rely on Tucao video popularity of "Papi sauce" itself is a popular big IP.

According to the data of Papi sauce personal accounts, as of March 2016, the total video volume of Papi sauce was over 2.9 billion billion times, with an average broadcast volume of 7 million 530 thousand per episode.

At present, micro-blog fans 14 million 810 thousand.

And Papi sauce launched "Papi the same widow guild T-shirt" when the Warcraft movie was hot. It just combined the "Papi sauce" and "Warcraft" the two most popular IP at the moment.

She sells not only clothes, but netizens' feelings about "Papi sauce" and "Warcraft", which is the interest of Yang Ming's mouth.

In addition to Taobao store, the Chinese enterprise elder brother also found that in the last month, Papi sauce has been advertised by papitube for recruitment.

In this regard, it is speculated that Papi sauce may want to create a short video content incubator in the future.

Net red in the realization of the University asked

According to Chinese entrepreneurs, Papi sauce and its team should not be short of money now.

In March of this year, Papi sauce just received 12 million yuan investment from real fund, Luo Ji thinking, light source capital and star capital.

Moreover, under Luo Zhenyu's operation, her single video advertisement also made a high price of 22 million yuan (22 million of which was said to be donated to the Papi sauce alma mater).

Although there is no shortage of money, if you want to make "Papi sauce" IP bigger, Papi sauce must find suitable business models and realizable channels.

Now, the regular realization channel of Papi sauce is only the reward of WeChat Gong, and the Taobao shop that tries the water.

In the view of Chinese enterprise brother, "Papi sauce" open Taobao shop, is to see the feasibility of net red through the realization of the electricity supplier.

Through the realization of electronic business, it is now the most commonly used method of many net red.

"National husband" Wang Sicong's former girlfriend, "Sydney Cherie", is another business identity.

Data show that in 2015 double eleven, Sydney Taobao store turnover reached 10 million, reportedly by Taobao stores, Sydney personal annual income of nearly 200 million yuan.

For the realization of the electricity supplier, jumei.com founder Chen Ou believes that the current electricity supplier is in the extreme hunger and thirst for traffic and new customers. In the future layout, the electricity supplier is only a small piece of the United States. It is only a way of service and value realisation.

Integration of film and television, stars, net red, various resources to create influence, influence flow and users, create "fashion entertainment + business" new model, is the future development direction of the electricity supplier.

In addition to the realization of electricity providers, many net red also realized through live platform and advertising.

Inviting net red to attend the press conference has become the first choice for many companies to launch a press conference.

Net red received the reward of the advertising campaign through the live broadcast conference, while the brand side relied on the popularity and influence of net red to achieve the publicity effect.

Besides the electricity supplier and advertisement, there are still some net red people who accumulate popularity through high-quality content.

For example, Jason, who loves travel and photography, started shooting videos in the US in 2014 August, and now has about 600000 fans.

With the increasing attention, Jason will take photos taken along the way to make postcards and cellphone wallpaper and sell them in the micro shop.

Comprehensive "Papi sauce" for papitube recruitment advertisements, in addition to "Papi sauce" to become a full channel IP, through the realization of high-quality content may be the future direction of the development of Papi sauce team.