Tmall And Nearly 200 Domestic And Foreign Brands Upgrade Strategic Cooperation Agreement Again

In June 16, 2016,

Announcement and

Decathlon, Adidas, Sandro, Maje, Skechers, VeroModa, Only, Jackjones, Levis, Timberland, Taiping bird, crack silk, Jiangnan cloth and so on nearly 200 domestic and foreign.

Renewed strategic cooperation agreement.

This means that with more than 70% of the market share of China's apparel business share, Tmall will continue to become the core position to guide the global brand pformation of the Internet.

It is reported that Tmall clothing and brand side of the upgraded version of the strategic cooperation content mainly includes all channels to open up, data operation, new products, brand marketing, consumer innovation service experience package, Tmall apparel will effectively cooperate with Taobao, Juhuasuan and other Ali retail platform, as well as Alibaba group resources empowerment clothing business, continue to explore the retail industry innovation mode.

Liu Xiuyun, general manager of Tmall fashion, said: "with nearly 200 garment brands such as ZARA renewing the exclusive or strategic upgrading cooperation again, it is proved once again that under the background of the low strength of traditional retail channels, Tmall continues to be the core brand self-supporting position at home and abroad, and is still the biggest consensus of the whole industry.

Among them, UNIQLO, who has been in operation for 7 years, still regards Tmall as China's only strategic cooperation e-commerce platform, and relies on the effective layout of Ali big data under the offline channel. It will achieve the goal of 1000 stores in the Chinese market in 2020, which is the best evidence for Tmall to continuously and effectively empower businesses.

On this basis, during the 618 period of this year, the 30 core brands of Tmall costumes and accessories, GAP, Europe, Mo&Co, GXG, Zhou Dafu, Daphne, Shu Hua, and other 30 core brands took the lead in achieving 100% of the total channel inventory. Consumers can enjoy the most comprehensive service experience at any time and anywhere when they purchase 618 of the latest products and the extreme refund. Among them, Tmall clothing 95% businesses also support seven days without any reason to return the goods with zero second response, and cover 15 cities from north to Guangzhou.

Zhang Yixing, vice president of Danish Fashion Group, who has reached a strategic cooperation with Tmall in the top group, said: "as the core position of brand self-reliance, Tmall has been the primary position for the implementation of the all channel strategy for the Chinese market in the past two years.

As early as 2014, the two sides have achieved 100% of the total channel inventory. During the 618 period of this year, the two sides will continue to effectively enhance the delivery efficiency of the next line stores, effectively solve the turnover and circulation of goods in all channels, enhance the sales volume of all channels, and feed back the flow of stores under the upgrading line, so as to enhance the effective allocation of the whole canal supply chain and maximize the logistics efficiency.

In August 5, 2015, Tmall announced for the first time that it signed 30 billion strategic cooperation agreements with more than 160 apparel brands of the world's more than 110 groups. Among them, the signing merchants and Tmall carried out joint works in the new product launch, O2O, data operation, star resources, brand marketing, service innovation and so on.

Nearly 100 core businesses that signed the strategic cooperation agreement have launched exclusive customization activities with Tmall in the past 11 months and double 11 months in 2015, when the overall strategic core business double 11 overall turnover increased 53% over the same year.

As of March 24, 2016, that is, Alibaba 2016 fiscal year statistics, these signed strategic cooperation business, the growth rate of Tmall clothing market growth of two times.

Up to now, Tmall has attracted the exclusive strategic cooperation of over 90% of the world's fast fashion giants including UNIQLO, ZARA, C&A, Forever21 and so on. Among them, the HM group's fast fashion brand Monki, Sweden's largest fast fashion group, has been completed.

During the Tmall double 11 in 2015, UNIQLO also created a sales miracle of global retail history with "2 minutes and 35 seconds sales of 100 billion yuan", and also became the brand single store of Tmall's double 11 dress in 2015.

In addition, Tmall clothing will continue to link Alibaba group investment charm and Alibaba group's European office to promote luxury brand investment in 2016. At present, many luxury and big partnership negotiations with France and Italy are being promoted.

At the beginning of 2016, 70 stores in the more than 30 core tier cities of Burberry in China launched a full channel cooperation with Tmall to explore the further digital pformation of luxury brands in Tmall, and Tmall explored new consumer groups and consumption habits for luxury brands through the accurate marketing of big data.