Luxury Brand Chanel Chanel Joined The Discount Season

It is reported that the French brand Chanel

Join the discount season on Wednesday.

On the 15 day, Chanel Chanel began to clean up its inventory, with a minimum of forty percent off.

Since last month, Prada, Prada and other brands began to carry out the inventory clearance operation. In March last year, Chanel Chanel, which led the luxury goods price reduction, was also joined today. It is reported that the price reduction products are mainly clothing and shoes products for the past season. Individual breakdowns can be sold as low as 40 percent off, while handbags and other leather products will not be reduced.

As we all know, the luxury goods market in China has been retrograde for two consecutive years, especially in the five quarter of March 2015, when the luxury market in Hongkong continued to double digit slump.

Chanel has been called the "global coordinated pricing" strategy, which has a beautiful name to try to take care of the face of the luxury goods industry, and has cut its main package by up to 20%, trying to re recruit Mainland consumers.

Although the strategy has attracted the queuing phenomenon for a short time, it has not yet prevented the slowdown in the growth of Chanel Chanel sales.

At the end of last month, Chanel Chanel made a big move. After 7 years, it performed fashion show again in mainland China, and invited the 19 year old star Leah Dou Dou Jingtong. However, unlike most of the distinguished guests, Dou Jingtong did not carry out unrestrained praise for the world-famous brand. On the contrary, Dou Jingtong said she was embarrassed to participate in such an activity because she did not know how to behave, or whether the performance was good or bad, and she would wear her own way.

For the discount, Chanel Chanel clerk said that it was only seasonal goods, not a price reduction strategy. The company had four regular clearance activities every year.

However,

The downward trend in recent years makes the discount activities in recent years appear "early, big discount and long lasting".

Founder Coco Chanel founded Chanel brand in Paris, France in 1910.

The brand has a wide range of products, including clothing, jewelry and accessories, cosmetics, skin care products, perfume and so on. Every category is famous, especially perfume and fashion.