Policy Overweight Helps Cross-Border Distribution Of Sports Industry Listed Companies

A few days ago, the State Council issued the National Fitness Program (2016 - 2020). The plan put forward that by 2020, the total scale of sports consumption will reach 1 trillion and 500 billion yuan. Fitness for all will become the driving force for promoting the development of sports industry, stimulating domestic demand and forming new economic growth points.

The plan also includes related tasks, including speeding up the development of football and ice and snow sports.

Efforts should be made to increase the supply of football venues, build the football field into the overall planning of urbanization and new rural construction, and encourage the social forces to build small and diverse football venues in line with local conditions.

Since last year, the policy support for sports industry has been increasing.

According to the municipal government, by 2025, the total scale of sports industry will exceed 300 billion yuan, and the added value of sports industry will account for more than 70% of the added value of sports industry. The Shanghai municipal government has proposed that by 2025, the total scale of sports industry will exceed 300 billion yuan, and the added value of sports service industry will account for more than 60% of the added value of physical education industry.

At the same time, decentralization, resource utilization and environmental optimization should be abolished, commercial and mass sports events should be abolished, restrictions on broadcasting rights should be relaxed, and enterprises should be relaxed. Enterprises should open up the existing sports facilities, actively promote public sports facilities to the public, improve fiscal, tax, planning and land policies, actively support social forces to build fitness facilities for the masses, optimize the market environment, support the growth of sports enterprises, promote the development of sports fitness, medical and cultural integration, and vigorously develop sports tourism, sports rehabilitation, fitness training and other sports service industries.

In November last year, it announced a fixed increase plan, which will be issued at no less than 30.11 yuan / share price, issuing no more than 55 million 840 thousand shares, raising funds not exceeding 1 billion 680 million yuan, and investing in two projects of supply chain construction and sports cloud platform construction.

Among them, 530 million yuan will be used for the construction of sports cloud platform.

It is understood that the sports cloud platform will accelerate the construction of the sports ecosystem with the core of big data, and will form a linkage effect with users, partners, industries and downstream industries.

In the next three years, it is planned to build a large sports ecosystem collaboration platform (SaaS), a big data intelligent application platform (PaaS), a data support platform (DATAPaaS), and a sports cloud infrastructure (IaaS).

In China's sports market, there are various types of user demand, including basic equipment needs, fitness functional requirements, and entertainment needs of sports events.

And along with

The accelerated process of sports, intelligent sports products, promote smart clothing, smart devices, intelligent venues and wearable devices and other new needs.

And online ticketing, network live broadcast, sports social networking, sports records and other sports online service market space is also gradually open.

In addition, the overall plan of China's football reform and development has proposed to explore the realization form of the integration and development of traditional media and new media in the field of football, and increase the income of new media market.

This means that the rights of broadcasting will be further liberalized, and some new media will take part in the competition of broadcasting rights. As the sports, Tencent, Sina and other new media will become the new force of the event relay.

Prior to this, the O2O docking platform of the gymnasium received nearly 100 million B round of financing in the whole city. This round of financing was led by Junlian capital, and A wheel management Jingwei China and angel investors Yang Haoyong and CEO; Yue run circle CEO Liang Feng announced that Yuet Wan circle won $18 million B round of financing.

Capital accelerates into sports industry.

Wang Yan, the founder of the wild race, who runs the cross-country race, said that the company had just invested $1 million 200 thousand in angel investment.

At present, the sports industry has a high degree of enthusiasm, so we pay more attention to health.

"Internet +" sports companies are favored by VC investment.

Analysts say that there is a strong market demand for the mass fitness industry and sporting events with strong demand and low satisfaction.

From the 2014 World Cup, computers and mobile phones have become the main source of fans' access to sports information.

With the gradual release of competition operations, "

"Sports marketing companies of sports nature are expected to benefit from the two-way charging mode of advertising and viewing.