Focus On The Sixteenth Shenzhen Trade Fair To Promote Lifestyle With Design And Fashion.

There are great differences in the "design change" of the sixteenth Shenzhen trade fair.

If you still remember the fashion dinner in Shenzhen fashion week in March this year, it won't matter. In from July 7th to 9th, the sixteenth Shenzhen Trade Fair will be strong again. It will appear in Shenzhen Convention and exhibition center with richer content and strong lineup.

During the three day exhibition, apart from nearly a thousand famous fashion brands and designers from abroad, there are more attractive fashion living rooms and private custom areas.

Buyer's night and fashion show!

As one of the most influential and influential fashion events in the Asia Pacific region, the Shenzhen Clothing Fair is trying to pass the theme of "fashion leading life and design moving to the future".

The integration of cross-border resources is designed to fully demonstrate the new trend of international and local fashion design.

The original designer Pavilion will present the amazing originality and cutting-edge design of the contemporary innovative designers. The private custom area will be traced to the source, representing the centenary culture of China and the west, and the modern exquisite workmanship. In the fashionable living museum, you can appreciate the new life experience brought by the cross border fashion art.

Of course, the most important concern is how many brands and designers will show this year.

Many famous brands have confirmed their participation, including thousands of fashion brands at home and abroad.

Masfer.SU瑪絲菲爾素、YINER音兒、INSUN恩裳、 PSALTER詩篇、Song of Song歌中歌 、OBBLIGATO奧麗嘉朵 、XII BASKET十二籃 、MYMO 、 M.HITI錫瑅 、Seeler茜納、seasonwind季候風、SEFON 臣楓、YOEYYOU、愛芭娜 、BOCCANA寶卡納、 Liyueer麗約爾、MIXTIE美詩緹 、BeyRinger貝靈格、 Dins底色、ZIMMUR子牧、Galtiscopio迦堤、air.u皚如、uhot誘貨、BESIONIA畢索妮、shcer茜施爾、花禪、ONLY SIMPLE唯簡、Folli Follie 芙麗芙麗、戀熙、合一創(chuàng)意、LIZZY麗琪等國內(nèi)知名品牌將集中亮相，這些品牌通過不斷挖掘、創(chuàng)新、延伸自身品牌的文化精神與時尚元素，其不僅是提升文化軟實力的成功典范，也將帶動更多服裝品牌走向發(fā)展的制高點。

The Korean Pavilion, which is made up of more than 40 Korean fashion brands including LED ME, Korea Fashion Association, TheKam, annmore, VIK, GOGO FLATS, and Redmeteor, has once again been strong in the overseas exhibition area. The international designers integration platform, the Italy independent fashion designers association, the Hongkong Fashion Association, the Korean designers association, the Hongkong Fashion Designers Association and the Macao Fashion Designers Association have also presented many outstanding designers, including one of the most promising designers in Korea.

The three top players, "DanielFaret" and so on.

A series of activities aimed at exploring the topic of fashion design at home and abroad will also be carried out under the participation of fashion designers, buyers and designers.

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Focus on Chinese original design

In recent years, the speed and scale of China's economic pformation have shown the great encouragement and demand of the local market for fashion and creative industries. From the past quantitative demand and rigid demand to the pursuit of fashion, individuation and diversification, and the emergence of new business models such as internetworking, O20 and collection stores, many brands, designers and emerging forces have also developed rapidly.

In particular, the independent designer brand is predicted to continue to grow in the next five years, with an annual growth rate of around 20%.

The momentum of the rapid development of Chinese designer brands has been dripping up at this fair. More than half of the exhibitors come from Chinese local designers and designers.

The participation of these designer brands shows that China's attention to the design and creative industries is becoming more and more obvious. We also hope to use this platform to support China's original designer industry through our strength.

The "Dongyang international exhibition area" and so on, gathered a large number of independent original designer brands with excellent design power, such as Ripoff, s, Assia, purple Chen, Su SUZA, very clever silk, MAO Mau, bycherry&co, HuiChi, we, KISMAN, milida, leisure, INNIKALLI, jasmine MORAN, milida, pomegranate wood, trace, Plover, Assia, Assia, SUZA, Assia, etc. in addition, the Shenzhen Trade Fair has quickly become a publishing window for many new designers, especially the original designer exhibition area and the "future star" and "Lai Xiu" Fashion Museum.

They will create an adequate and diversified platform for display and business landing.

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Cross border creative life more grounded

The relationship between fashion and life is inextricably linked. Today, with the popularity of personal consumption demand, the circle of new youth is to be "interesting, material and sentiments". Under the promotion of the concept of cross border symbiosis of fashion, art, design and life, the Shenzhen Trade Fair has launched a comprehensive experience space with creative life as the core, integrating cross boundary resources such as watches, accessories, Henggang glasses, handbags, crafts, household goods, etc., to create cross-border works with many designers and artists.

In the new field of private customization, the organizing committee has also joined hands with Tai Wo Yang, Wei long, blog / cloud clothing, Gu ran and other enterprises to create a "private custom exhibition area". With the theme of "making the custom plug in the wings of science and technology", we invite the senior craftsmen to display the pure craftsmanship on the spot, and display the technology standard and service level of China's private customization to all locators, consumers and the same industry, so that the audience can experience the customized consumption in the era of science and technology, meet the diversified needs of consumers, and provide customers with unique personalized products.

In addition, in order to promote fashion consumption, the organizing committee has launched a special activity that is "seeing the fashion and enjoying the fashionable consumption". Many famous brand enterprises in Shenzhen have set up "fashion POP-UP" (global popular form) to create personalized fashion consumption, quality consumption and interconnected consumption, and strive to meet diversified and personalized consumption needs, bringing consumers a multiple experience of creativity and fashion.

Designers, buyers night and so on.

Shenzhen is China.

The designer has the best women's clothing brand and designer in China. At the same time, Shenzhen is also the front line of industrial pformation and internationalization. As a popular fashion management mode of international fashion brand, buyer's system has been popular in the developed Europe fifty years ago, and has been developing in Japan and Korea in Asia.

As China's fashion industry is becoming more and more internationalized, in recent years, buyers and designers' stores that are focused on emerging designer brands have sprung up like mushrooms. As a traditional clothing distribution channel, department stores are also actively pforming to buyers' stores. The buyer's market is gaining more and more importance in China's fashion market.

From now on, the organizing committee will join the Italy luxury industry association, the Korean designers association, the Hongkong Fashion Designers Association, the Macao Fashion Designers Association and other international fashion institutions, and continue to create the "cloud fashion club, global designer fashion night" and "brand designer buying night" two star activities, inviting global fashion designers and buyers to participate.

Activities include the focus on the design and innovation of the "design for the future" annual award, to promote the exchange of international masters and the cutting-edge, buyers, fashion art cross-border dialogue, shaping the designer's star quality Star Avenue, designer big show and other exciting plates.

The docking platform will be built for buyers and designers, brands and channel providers, so that the original design will be successfully integrated into the market.

At the same time, the fashion show group 20th anniversary Thanksgiving celebrations, the closing ceremony of the trade fair and the large-scale fashion activities such as "Tai Chi" international "cloud walk" theme show will also bring a feast of fashion culture to the audience.

The attendant lineup of this event is strong. It is invited to include the representatives of Italy luxuries Association, Francesco, South Korean chief designer Li Xiangfeng, chairman of the Hongkong Designers Association, Yang Qibin, chairman of Designers Association, Li Dhang Qi, the famous designer Natalie.G, Stella Cadente, Hongkong famous designer Ma Weiming, French ESMOD principal Zora, artist Wang Xiaohui, writer Xiao Guanhong and famous fashion producer Xiao Guanhong, international supermodel, Cadente, and so on, together to create an international cross-border fashion event, which will bring designers and buyers to the stage.

The clothing professional forum of Shenzhen clothing trade fair will also be strong again. The WGSN trend talks, the China clothing high tech forum, the "fashionable Internet new ecology" forum, capital forum will also bring new trends, new points, and impetus.

The industry reinventing the industrial value chain and ecological chain in the era of "Internet +".

Fashion leads the life and design moves towards the future. The sixteenth Shenzhen Trade Fair will extend the fashion culture and creativity with the name of design and innovation, promote cross boundary communication and integration, and make the original Chinese design turn magnificently and win the future.