Recently, Antarctic Electricity Supplier Acquired CARTELO95% Stake.

Antarctic

Recently, a new wholly owned subsidiary was proposed to acquire CarteloCrocodilePteLtd95% stake by 593 million 750 thousand yuan in cash.

Announcement disclosed that the acquisition of assets CCPL has "CARTELO".

There are 168 related trademarks, including CARTELO and crocodile charts.

Cartel crocodiles, Cartier and figure.

These trademarks are registered in China and have the right to be used in China.

CCPL authorizes the operator to use the CARTELO brand and collect royalty, allowing it to operate on a product category or multiple product categories.

At present, CCPL has authorized men's clothing, underwear, sports and leisure outdoors, leather shoes, leather goods bags, bed products, glasses, stationery and other categories to carry out business.

The Antarctic electricity supplier said that the acquisition and operation of Cartelo brand is in line with the company's business development strategy, and it can better enrich the brand system of the company, help to give full play to the company's brand operation and maintenance capabilities, further expand the company's product level, and enhance the company's brand image.

CCPL has an annual operating income of about 35 million, and women's clothing, children's wear and other categories and authorized suppliers and distributors have not yet been fully developed. There is huge room for development, which will bring higher returns to listed companies, with an annual revenue of 3000-10000 yuan.

Guo Lian securities Zhu Leting said that he was more optimistic about the operation capability of the Antarctic electricity supplier for the brand, and the core competitiveness of the Antarctic electricity supplier is the brand operation ability. At present, the Cartier crocodile has authorized men's wear, underwear, leather shoes and bags, but women's clothing, children's clothing and other categories and authorized suppliers and distributors have not been fully developed. The current profit level plays a positive role in the profit contribution.

However, Min Guangya, an expert in clothing industry, was not optimistic about the acquisition when interviewed by reporters.

Min Guangya believes that cartel crocodile brands were more popular in 1990s. In the same age of crocodile shirts and playboys, the brands of European and American brands were popular in the market in the days when the brand was lacking.

But with the development of the economy, the improvement of consumer income and the increase of consumption level, such brands slowly withdraw from the second tier market, and the channel sinks, which has more room in the small and medium-sized cities and towns in the mainland.

Min Guangya said, 80- 90 consumer groups in the selection of clothing brands, there are many options, and will not easily choose this "gas" brand.

Therefore, it is not wise for Antarctica to accept the "CARTELO" brand and related trademark authorization under such a consumption background.

As we all know, the consumer market in the urban areas of the mainland is relatively decentralized, and self employment is obviously not suitable.

The Antarctic electricity supplier chooses such brand to operate, more will carry on through the choice of electricity supplier channel, this only then conforms to their business mentality.

Min Guangya believes that no matter what channels the Antarctic electricity supplier operates, it is mainly aimed at consumers in the small and medium-sized towns and rural markets in the mainland. But under such an environment, the brand licensing fees and the high cost of the electricity supplier channels will inevitably lead to a subsequent lower price display. It is predicted that the "CARTELO" brand will disappear in the Chinese market after 35 years because of the pursuit of profit maximization.

As of press release, Antarctica is still in the suspension.

The "Antarctic" brand was founded in 1998. In 2015, it achieved operating income of 389 million 229 thousand and 100 yuan, an increase of 42.30% over the same period last year.

Among them, the utilization fee of signs was 101 million 31 thousand and 700 yuan, an increase of 268.42% compared to the same period last year; the brand service fee realized 172 million 551 thousand yuan, an increase of 60.95% compared with the same period last year; the sales revenue of goods sales was 107 million 168 thousand and 300 yuan, a decrease of 21.29% compared with the same period last year; the platform service income of the park was 7 million 742 thousand and 700 yuan, an increase of 184.63% over the same period last year.

In terms of online channels, in 2015, only 250 of the 5 million shops authorized by the Ali platform authorized the "South Pole" brand store, more than 10 million had 162, and more than 30 million had 68, representing 133, 52 and 44 more than the same period last year.

It is reported that in 2016, Antarctica will also carry out the development strategy of "brand building and ecological construction". Based on the brand advantage of the "Antarctica" and making excellent national brands, it will continue to enrich and enhance the ecological service platform of the electricity supplier, continue to create a supply chain platform with multiple categories and high realizable rates, and lay out, strengthen the new economy, continue to carry out mode innovation, and enhance the brand value and expand the brand influence by using the new Internet economic tool.