ADI And Nike Become The New World's Second Hand Sneakers Market

In 1988, this pair of sneakers was officially launched, which has been sold for 4 times, and has been popular for decades.

Almost all stars pass through it.

Most importantly, it opened the entire Jordan production line, and the global market for second hand shoes may start with the obsession of sneakers.

The latest sale of Jordan's 3 generation black cement shoes was in 2011, and the retail price was $160.

Many people began to camp outside the shops a few days before the sale, and they were sold out in a few minutes on a global scale.

Just a few minutes after the sale, thousands of double black cement was sold on eBay for 2 to 3 times.

In fact, even in 2015, there were more than 1000 pairs of Jordan and 3 generation black cement sold on eBay.

It seems that these shoes are not stolen by fans. They mainly flow to eBay, eBay, consignment shops, sports shoes exhibition, second-hand websites, and Facebook, Instagram and Twitter.

As a matter of fact, this is only a global second-hand.

A small picture.

Someone collects 352 pairs of sneakers, worth 103 thousand dollars, and Jordan's fourth generation Eminem Slim Shadys, which is produced by Nike, has to sell 26 thousand yuan; and even more, it will spend 8000 dollars to buy a pair of Nike's "back to the future" sports shoes.

The doubling of sports shoes has become a phenomenon of roasting. The market has been developing for 30 years. It was originally a kind of underground culture, which originated from a small number of people's love for sports shoes.

But now, the global secondary shoe market has a total value of more than 10 billion dollars. In 2015, over 9 million pairs of shoes were sold in the US.

"Sneakers are a legitimate and low threshold investment opportunity, just like a popular stock market."

Josh Luber, founder of Complex said.

Campless is a sports shoe data company. Based on the data of more than 2500 million shoes sold on eBay, the global secondary shoe market price guidance system is used to provide real-time (price) analysis of the thousands of pairs of shoes.

It is just like the Dow Jones index of sports shoes, so that it is convenient for shoes to control and manage their shoes assets, and make rational analysis before buying.

"There is a clear resemblance between shoes and stocks and drugs, but the most basic point is that there is a core player.

There is a rule maker.

For sports shoes, the rule maker is

"

Josh Luber said, "the profit in the secondary market is about 30%. By selling Nike shoes backward, it earned 380 million dollars in 2014.

"Shoes control" loves Jordan shoes.

Nike, including the Jordan brand, occupies 96% of the total volume of the second-hand shoe market. There is no doubt about its hegemony.

So how strong is Nike? According to sketcher's earnings report, from June 2014 to June 2015, its fiscal revenue amounted to 2.09 billion US dollars.

That is to say, the profits created by Nike by "inciting" their consumers almost two times that of their competitors.

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Nike's approach to building a second hand sneaker market looks simple. It uses the most basic economic principles to control supply and demand.

The limited sale makes a special phenomenon, which means that it is not possible to buy the shoes of the new shoes first and get the goods from the secondary market.

"Supply is really important.

"Sports shoes control" jokes that as long as the limited amount of Nike, they will buy.

Josh Luber said.

Nike is the rulemaker of the second hand shoe market in the world. Of course, it wants to get rid of the secondary market in minutes.

However, Nike will not do this, not to mention the new players who want to eat cake in the market have shaken its status.

Last year, Complex and the trend magazine High Snobiety released a report entitled "the most valuable sneakers in 2015 years".

Nike gave the first place to the Adidas YEEZY Boost 750 "Triple Black" co operated by Kan and Adidas. The price of these shoes on the Ebay was $1876, Nike's s Nike Foamposite Air One One "second" paid to Tianjin basketball culture and folk art, and the price was fired to 1853 dollars.

In the 2015 report, although Nike's Jordan series is still in the limelight, it clearly does not outshine one another.

Of the top 10 most valuable sneakers, 5 of them are from Adidas and the coconut shoes cooperated with Kan.

The emergence of coconut shoes has changed the pattern of the second-hand shoe market in the world.

After all, before the coconut shoes were born, 96% of the second-hand market belonged to Nike, while Adidas only had 1%.

By 2015,

With 20% of the market, according to Josh Luber, the brand's share of the global secondary shoe market will grow to 30% this year.

Another dark horse is Under Armour.

In the secondary shoes market, Under Armour has been successful in cooperation with the two NBA MVP athletes Steph Curry, especially the Curry I MVP shoes had a premium of 200%.

Diadora, which specializes in high-end sports products, is coming.

The Italy sports brand, founded in the 1948 year of the year, has sponsored the Italian team Rome, the famous star Robert Baggio, Wei Li and the best judge of world football Collina.

Prior to this, Diadora and Amsterdam Patta boutique, launched three versions of N9000, and sold hot in 1990.

This year, Diadora will issue about 10 restricted sports shoes.

These limited editions will be sold out in a few minutes. In the secondary sports shoes market, the price of Diadora x Solebox N9000 Ferro is priced at 500 US dollars, which is much higher than the retail price.

What is interesting is that although Adidas is a rookie in the market of second hand shoes, it is not quite the same as Nike.

Besides coconut shoes, Adidas's Ultra Boost and NMD are also popular.

"You will find that many people sell Nike Jordan shoes back, and many people buy NMD for their own wear."

The shoe shoe consignment shop Stadium Goods boss John McPheters said.