Adidas Wants To Re Launch Its More Than 50 Year Old Gazelle Sneakers.

Ever since the engraving. Little white shoes After Stan Smith, Adidas We need to re launch the more than 50 year old Gazelle sneakers.

Gazelle's debut was in 1960s. Over the past 50 years, these sneakers were liked by models, skateboards, youth, dancers, rock and roll players and punk players. In the 1993 year of the year, Adidas released the Gazelle again for the second time.

"The original version of Gazelle is more slender and more partial to the European version." Adidas Originals's global Design Nic Galway, vice president of the Department, said, "the Gazelle version released in 1993 years will look a little bigger and more thick."

For this repetition, Adidas also found the supermodel Kate Moss to shoot an advertisement. In 1993, when Gazelle was launched to the market for the second time, it was advertise for the pair of sneakers at the time of Kate Moss. This ad cleverly used the advertisement version 20 years ago, and found the digital artist Doug Abraham, Instagram, to create a video advertisement.

Like Gazelle, the advertisement of Kate Moss in 1990s is also related to 2016 years. Earlier this year, she told me that when she was exercising, she often wore Adidas. This is an important reason for our close cooperation. " Adidas brand consultant Gary Aspden said.

In May, Adidas announced that it had to re engraving Gazelle information, and subsequently launched the Ice Mint color Gazelle. In order to pay tribute to the original design of Gazelle, the series is still used in the previous version, using a goat skin and 12 colors, priced at $80.

Advertisements in 1993

Doug Abraham advertising

It can be no exaggeration to say that Stan Smith gave Adidas the taste of "fried rice". In 2011, when C line was the creative director Phoebe Philo Philo, stepping on Adidas's Stan Smith after the curtain call at the T stage, the pair of white shoes successfully broke through the sports world and began to mix with all kinds of fashion freely, and even became an essential single product.

With this trend, Adidas officially reissued Stan Smith in 2014. In 1963, when Stan Smith first started, it sold 4000 pairs of ten thousand pairs, but Adidas refused to disclose the sales of these sneakers after 2014. According to the trend that everyone wants a pair of small white shoes now, Stan Smith will definitely make Adidas earn a lot.

If Phoebe Philo allows Stan Smith to return to the stage of history, it looks as if it had no intention to make a decision. Then, Adidas's newly released Gazelle will be carefully planned.

"We have achieved great success in Stan Smith and Superstar." Nic Galway, vice president of global design at Adidas Originals, said, "every generation passes through Gazelle and wears its own style. Now we need to bring Gazelle into contemporary youth. "

But the company that likes to cook is not just the Adidas family. In view of the fact that sports shoes collection is also a business, you can see that different popular sneakers have ever introduced the complex edition. It has counted 2014 years worth of waiting shoes, including the first Nike Air Tech Challenge II in 1989, the Nike Internationalist in 1981, the Reebok Insta Pump Fury in 1994, and the first in 1991.