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    Demna Gvasalia Will Release 2017 Spring Summer Series

    2016/6/29 11:07:00 58

    BrandJeansT-Shirt

     Vetements

    Today, Demna Gvasalia has decided and 18 in the 2017 spring summer series released on Sunday at Paris Galeries Lafayette department store.

    brand

    Cooperation - you are not mistaken, it is 18.

    According to reports, the current list of cooperative brands includes Comme des Gar ons, unknown Reebok, Levi 's, Juicy Couture, Carhartt, Eastpak, Couture, Carhartt, Eastpak, Couture, Carhartt, Carhartt, Eastpak, etc.

    The trigger for Demna Gvasalia to make this decision came from Vetements, a former foundry in Italy.

    Jeans

    Experience: "I want to work with those manufacturers who are well-known and professional in a particular style, whether they are jeans, T-shirts or flying jackets.

    But when our brand has just been established, there is not enough background and brand like that.

    With the Vetements tornado explosion, and the DHL Logo pattern in the 2016 spring summer series.

    T-shirt

    I am afraid no brand will refuse to cooperate with the phenomenal effect caused by the shirt.

    Even if Manolo Blahnik, who has always shown her noble and elegant image, knows that Vetements wants to cooperate with him, he has no hesitation in saying: "I said to Mr. Blahnik, we are going to destroy the original appearance of those high-heeled shoes. Can you accept it? He listened very happily and told us to do it please"; Juicy Couture, a brand that had been loved by women stars such as Britney Spears, Jennifer Lopez, and so on because of velvet sports suits in early twenty-first Century, is now regarded as a famous and ridiculous vulgar representative, but this is exactly why the Demna is attracted by him. This time, he is going to turn the velvet velvet sportswear into an evening dress.

     Vetements

    The starting point of cooperation with Brioni is the classic suit jacket. Demna Gvasalia, after visiting the famous hand-made workshop, decided to change the original hand stitched multi layer jacket to glue and glue it into a single layer. "I heard Brioni's craftsman say that it takes 220 steps to make a jacket, of which 80 steps are all ironing.

    I said to them, let's just put all our previous practices aside, and don't follow the rules and give up the ironing process.

    They began to be a little surprised, but they did what I said, so the finished product was not Brioni, but Vetements.

    For the "Hu Gao" of Demna Gvasalia, the upcoming mytheresa.com fashion director, Justin O Shea, who is going to show his debut in Paris after the upcoming July women's fashion week in Shanghai, said: "the tailors of the workshops enjoy this deviant work very much, which helps them get rid of the routine and try something new."

    Prior to Instagram's private letter and Gosha Rubchinskiy finalized the partnership's Levi s design team, it was also aware that Vetements had reformed Levi's s jeans. When its chief designer Jonathan Cheung received the inquiry from the brother of the Demna Demna (Chief Executive Officer), the cooperation was made.

     Vetements

    In a show, the cooperation with 18 brands is almost unprecedented. After that, it is estimated that there will be public opinion again to question whether a new brand led by Vetements will play more role as a stylist or designer.

    But Demna Gvasalia has said that cooperation with the leaders of different types of products can help them solve the problems in production: "for example, when I received Alpha Industries's flight jacket for us, the quality was perfect.

    Even the best clothing factories in Italy can't reach their level, because Alpha Industries has been flying jacket for 50 years, and they also supply the army.

    We realized that it was very helpful for us to develop the brand cooperation with the experience in some single product production, so I told Guram that I could not do the same as Italy factory in the past.

    We made a motorcycle jacket and wanted to make an American brand similar to Schott (founded in 1913 and made famous for its outer garment). Ma Lan white dragon has the quality of wearing the brand from the classic motorcycle stills in the movie "the flying party". But after two and a half years, no factory can get the desired result. This time with Schott, when I opened the sample they made for Vetements, everything was perfect.

    Jason Schott, the heir of the Schott NYC brand and the current senior executive, though he said she would not wear the single product she made for Vetements, but he was very happy and enjoyed the cooperation. He said he would reconsider her cooperation in the future - who would not want to! If your brand is facing too many historical backgrounds but is hard to turn over, and gradually becomes the item in the fashion textbook or the style of aunt and uncle, then try to attract the attention of the Vetements fashion spot, while they are still red.

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