"China Wind - Sino British Cultural Exchange: Fashion And Art Dialogue Salon" Held In Britain

Remember last year's photo of British Prime Minister Cameron and his British Prime Minister, who were sitting close to each other in a small bar drinking beer and eating french fries? In addition to the exchange of politics and "diet civilization" between the top leaders, 2015 this year, the first Sino British cultural exchange year was held, and the highest level of artistic exchange between culture and creative industries was held.

On the evening of June 20th this year, as the continuation of the first Sino British exchange year, the "Chinese style" - Sino British cultural exchange:

The salon dialogue with art was successfully held in the lecture hall of Royal College of Art, Royal College of Art.

The cross border dialogue salon takes the theme of "fashion and art dialogue" as the theme. It aims to build a platform for communication between China and Britain in fashion and art, and to unite the cross-border consensus between Chinese and British Art leaders.

A balance between culture and artistic value is created to create more channels and opportunities for cross-border cooperation in fashion and art.

As a representative of the Chinese fashion industry, he went to the UK to conduct a multifaceted exchange with Chinese and foreign art and fashion academia leaders, fashion elites and young students.

"A very successful business enterprise, pure business is not enough, what we are more eager to explore in the future is how to convey the Chinese culture we want to express to our consumers."

Zhou Lichen, general manager of Hai Lan Home Fashion Co., Ltd.

With the strong rise of the economy and the improvement of the international status, as the most influential national men's clothing brand and the leading marker of the domestic fashion industry, Hai Lan's home clearly realizes that consumers need the ingenuity and cultural heritage of their products.

As Zhou Lichen, general manager of Hai Lan home clothing Limited, said, "the commercial value and artistic value that we want to combine in the future is not very superficial. It is not only a combination of pattern and logo, but a deeper level of integration of Chinese culture, so that a garment has more background, more stories and more excavated places, which can remind people of some stories in Chinese history."

Only by finding the world's top art and design resources, can we integrate the extensive and profound culture of thousands of years in China in order to give full play to the advantages of multicultural hybridization and absorb new cultural achievements.

With such a subject, Hai Lan's home has been searching for a cross border collision with the leading British Fashion Academy London Saint Martin Institute of art and design in this salon.

This salon combines the two cutting-edge, fashion and cutting-edge views of the Central Academy of art and design, Royal College of Art, and the top academy of art and design in Saint Martin.

To update the brand attributes of Hai Lan's home, speed up the brand's response to global fashion, integrate into the international top design concepts, and make Hai Lan's home become a fashion art symbol that highlights Chinese clothing culture, leading the new trend of Chinese men's clothing.

"Chinese style - Sino British cultural exchange: fashion and art dialogue Salon" is just the beginning of Hai Lan's home to explore Chinese culture and art.

China will continue to make efforts to continue the Chinese wind series. Next, Hai Lan's home will continue to create an unprecedented high-end fashion art festival, through the Sino British cultural design contest, the Sino British cultural exchange year, the Imperial Palace global art fashion celebration and a series of actions to achieve "cross industry, cross culture, cross national boundaries, across the space and time" through the art.

As the National Men's wear brand, Hai Lan's home has always used its strength to enhance the brand's voice in the international fashion industry, and shoulder the responsibility of national brand. It's going farther and farther on the road to create the connotation of culture and art brand, and is committed to making Chinese culture to a broader international stage.