What Is The Sales Volume Of Department Stores Nowadays?

In the past, today, too.

Shops maintain their invariable majesty.

However, the proportion of goods in the store is...

In the past, clothing was now a food, and the share of merchandise sales had changed dramatically.

Although there is no longer the momentum of the past, department stores are undoubtedly regarded as important commercial facilities that can meet consumers' shopping needs.

Nevertheless, the proportion of commodities used to be the same as today's.

But there is a significant change in the proportion.

Let's know the actual situation through the data released by the Ministry of Commerce in the business dynamic survey.

First, let's take a look at the sales composition ratio of the main products in department stores.

The latest data reflect the results as shown below.

Past times,

Commodities accounted for a large proportion, until the beginning of the word "underground shopping malls" in the late twentieth Century and early twenty-first Century, the proportion of food commodities began to increase, and there was a reversal of market share ranking between clothing and food products.

Clothing and food, not only the unit price of goods is different, turnover rate is also very different.

Although the store has made a clear distinction, but with the department store and supermarket business mode and attracting passenger flow situation has gradually changed, the sales composition ratio has also changed.

Or, conversely, the evolution of department stores is partly due to the slow growth of sales (roughly equivalent to customer demand).

Needless to say, department stores are gradually changing from "clothing department stores" to "food department stores that sell clothing."

In recent years (since 2009), only half of the total sales have been achieved from the sale of food products alone, and only half of the total sales have been made by means of "underground shopping malls" (of course, there are also department stores without underground stores).

Just in the past 2015, the statistics showed that clothing sales accounted for 22% (0.4 percentage points lower than the previous year), and sales of food products accounted for 56.3% (1.8 percentage points higher than the previous year), and sales of commodities related to residential products accounted for 20.7% (1.5 percentage points lower than the previous year).

In the past 10 years, the proportion of clothing sales has been declining, and the proportion of sales of food products is rising. In the past few years, a number of residential related commodities have also experienced a trend of shrinking market share.

In addition, in recent years, the market share of food commodities and the amount mentioned in the article are increasing significantly, which has made great changes in consumer's usage and lifestyle.

How about sales?

Sales of major commodities in department stores in 1980 are shown below in -2015.

It is not hard to see that the total sales volume reached the peak value when the sales composition of clothing and food items changed compared with the replacement of the food items, and then gradually declined.

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In addition, the data of the last 6 years (before the year of the earthquake, after the earthquake year and after) are listed separately.

Even from the sales side, we can see that the second half of 90s was a turning point in department stores and so on.

Since twenty-first Century, especially in the atmosphere of economic downturn in recent years, the deterioration of department stores has been pointed out, but the problem actually existed about ten years ago, or traced back to around 1990 (20 years ago).

The above charts clearly reflect the changing trend of market share. Today, the main selling items of department stores belong to food products.

The current situation we know very well is that clothing products and residential related goods are not as good as food products, and the new open 2015 sales situation has once again achieved this.

From the recent 6 years of sales, we can see that sales of clothing products are continuing to decline, while food products are consciously increasing.

In the unstable development situation, the related products of residential associations are repeatedly oscillating, unable to achieve the full growth like food products, on the contrary, there is a downward trend.

The reason for the poor sales performance recently is whether there is a problem of store form as a "department store", or is it simply because of the improvement of the surrounding environment and the lack of practical operation? These are difficult to judge by data alone.

In any case, if you do nothing but stand by, you can't expect the situation to improve.