Joy City: Creating An Intelligent Shopping Experience And Creating Low-Cost O2O Platform

In 2015,

However, in the counter trend, many business indicators set a new high: sales amounted to 4 billion 43 million yuan, the highest sales of historical single day 29 million 470 thousand yuan, Ping efficiency 215.5 yuan, the guest unit price as high as 699.64 yuan.

As of May, the official micro signal in Shanghai's joy city was about 17 months online, with more than 238 thousand fans in total, leading Shanghai.

WeChat public account.

In the era of Internet pformation of all real economies, the special it noun of big data is being mentioned more and more by physical retailers.

In many physical retail enterprises, Joy City is a "heterogeneous". It really regards big data as a thing to do, and uses big data to guide business activities.

Creating an intelligent shopping experience

Wei Jianping, deputy general manager of Shanghai Joy City, said that in the future, Joy City will build an intelligent shopping experience with big data.

It includes the following aspects: first, intelligent data systems, including data phone upload, POS sales data grabbing, passenger flow system and face recognition technology, and so on, through hardware or embedded software to grasp and verify the data of non large POS shops, so as to provide basis for the operation audit shop sales, and provide hardware basis for shopping centers in non big POS shops marketing.

Secondly, through surveys, online questionnaires, offline interviews, salon, consumer data mining, social data mining and UnionPay consumption data mining are used to identify consumer profiles.

Through a deep description of consumers' characteristics, it is necessary to have a full understanding of customers and conduct business activities on the basis of customer demand.

Thirdly, the consumer's wisdom payment experience provides more mobile payment channels, binding the third party payment accounts.

Moreover, mobile phone numbers and third party mobile terminals can be integrated without cards to provide consumers with a more convenient way to integrate. Through brand information display and preferential information push, the shopping center can guide customers' consumption trajectory.

Wei Jianping said, "in the future, it will be full of intelligence and convenience to enter the shopping center from the parking lot to the completion of shopping behavior.

The two phase of Shanghai Joy City will have 2400 parking spaces for super large garage, which will create the most concrete and intelligent parking lot in Shanghai by means of automatic license plate recognition, accurate parking guidance, APP online payment, ATM self service payment and reverse search.

Create low-cost operation

Xidan joy city uses its own entity business platform and partners to carry out the research and development of "experimental field", creating a unique mode of low cost operation O2O platform.

Cooperation with Tencent, China Mobile, Baidu, US mission and smart map is not limited to data resource sharing. In the future, more models will be developed and put into use in Xidan Joy City.

Zhang Can said that the membership platform is part of O2O, which has completed the precipitation of members.

And in the Xidan business circle, it will also open up in the form of an electronic membership card.

Although Xidan's joy city is constantly embracing the Internet, as a commercial real estate company, it still faces the impact of the electricity supplier.

Zhang Can said that at present, it has not tried large-scale online shopping centers, but has launched several hot products in a certain period of time to strengthen the concept of goods rush.

"We have no challenge with the electricity supplier, more open source approach to achieve a win-win situation.

Shopping center's largest asset is passenger flow, so consumers should buy goods online, and then pick up the goods under the line.

Although the Xidan Joy City has reached a high level, in order to maintain rapid growth, the next step will be to cooperate with the drop taxi, Ali travel, and I buy network to complete the pformation of members.

As the president of the Xidan chamber of Commerce, Shen Xinwen, general manager of Xidan Joy City, has said that resource integration is a common proposition in the retail industry. Unlike the supermarket formats, the department stores and shopping centers are mainly non life oriented commodities. Brand operators have multiple considerations for the supply of different stores, and may not be able to go deep into the procurement level in the supply chain, but at the marketing level, they can help the construction and application, promotion time and development cost of the platform.