What Are The Directions For Women'S Shoe Companies To Pform On Saturday?

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In the context of the industry's bottom line and declining performance, Limited by Share Ltd, the first Chinese mainland women's shoes, once started in footwear industry (Limited by Share Ltd)

"Choose to find new way out through cross-border investment.

A new announcement was made on Saturday that the new company will focus on the most popular technology.

And brand IP and other businesses.

According to the insiders, the pformation of women's shoes enterprises is imperative. However, whether shoe manufacturers can cross the field of investment in fashion industry can still show their advantages in the process of operation.

As a traditional enterprise started with women's shoes, it announced on Saturday that it would set up a fashion technology company and said it would focus on the integration of social media and the incubation of brand IP and net red.

The company is mainly engaged in social media integration services and brand IP incubation.

More specifically, the direction of Saturday's pformation is concentrated in the following areas: first, social media integration services and brand IP and net red hatching; second, invest 5 million yuan on Saturday to research and develop VR content.

From the perspective of pformation, the pformation of Saturday is not resolute.

In addition to the latest moves, preparations for cross-border pformation have already been made on Saturday.

On March this year, the name of the company was changed from "Foshan Saturday shoe Limited by Share Ltd" to "Saturday Limited by Share Ltd" on Saturday. Some analysts believe that the renaming of Saturday is intended to weaken the main business of the footwear industry and pave the way for diversification.

In the eyes of the industry, the direction of Saturday's pformation is quite different from that of the women's shoes industry.

For the reasons for pformation, the market evaluation is concentrated on: Women's footwear industry overall pressure, net profit decline.

According to the report of Saturday's annual report, the company realized its operating income of 1 billion 642 million yuan in 2015, a decrease of 6.6% compared with the same period last year, and realized a net profit of 22 million 534 thousand and 600 yuan attributable to shareholders of listed companies, a decrease of 37.32% compared to the same period last year.

The reason for the decline of both revenues and net profits was explained on Saturday. The downward pressure on the domestic real economy increased in 2015, which had a greater impact on the retail industry.

The increase in manpower costs led to increased management costs, intense competition in department stores and major weakness in sales. The number of self owned stores and distribution outlets decreased on Saturday, 2015, due to the closure of some department stores and the optimization of channel structure. As of the first half of 2015, the total number of shops decreased by 107 over the end of 2014, resulting in a 30% decline in net profit in 2015.

For this cross field investment, the establishment of Fashion Technology subsidiary, hatchet red and investment in the current popular VR industry, said on Saturday that young consumers have changed the way of information acquisition. After the growth of new generation of consumers, their changes in brand cognitive style have led to changes in young consumer behavior.

The trend of consumption trend, the bottleneck of traditional business development and the enrichment of media tools jointly promote the outbreak of the net red economy.

Investing in the establishment of fashion technology companies is conducive to further improving the company's operational channels on Saturday, enhancing the overall competitiveness and profitability of the company. On the other hand, it also obtains new business opportunities and growth points through brand incubation and IP incubation.

According to the insiders, to achieve the leap from net red to "net red economy" requires high quality social assets and appropriate business models, as well as complete operational tools and means.

On Saturday, as a traditional enterprise started with women's shoes, lack of experience in these fields has no advantage.

In addition, net red and IP incubation are a set of industrial chains from brand building, content marketing, big data analysis, and supply chain sales, and cross boundary to new fields are doomed to hide risks.

Based on this, the industry continues to say that the women's shoes market is currently in the shuffle period, and the footwear industry in China will continue to integrate in the next few years.

For local enterprises starting with women's shoes, on Saturday, the footwear business is always the core business on Saturday. Women's shoes enterprises want to get rid of the decline of their performance, and still need to expand the product innovation and channel aspects around footwear business.