How To Break The Bottleneck Of Lanzhou'S Retail Industry?

Although it is midsummer, it is still in the winter for Lanzhou department store retailing.

Over the past six months or so, Lanzhou's streets, alleys, convenience stores, small supermarkets and other shops have been closed everywhere.

And comprehensive retail

It's also a depression. It's much better and less popular.

Transformation is the only way out for them.

How to turn is the common problem they face.

Retail industry faces "cold winter"

Lao Wang posted an A4 paper with the word "shop pfer" printed on the door of the San Hao supermarket, which has been in operation for nearly ten years.

Lao Wang said, "the real retail stores are not going to operate at all. Even the basic cost is not going to come out."

In Lanzhou, the operators of Street convenience stores and small supermarkets have the same predicament as Lao Wang.

This situation also conveys the chill of the whole line of business.

Lao Wang told reporters that he continued to pay two months' room fee, waiting for others to pfer, and so on, to collect some hardware investment, and then to find suitable projects to do again.

Lao Wang, who has been in business with the business for nearly twenty years, is trying to make some changes.

In June 25th, the reporter came to Lanzhou Moore Wangfujing department store, which first proposed the concept of commercial complex in Wangfujing.

Here, from both sides of the road to the parking lot, all the cars are full, but the shopping mall is left behind.

Some brand

Shopping guide told reporters that the weekend is so small, usually no one is shopping.

Restaurants and movies are the main channel for them to attract customers, but the catering industry and the movie business are much worse than before.

Wangfujing six floor, a restaurant manager also complained: "now business is getting worse and worse, many stores often pfer, the whole year here always feel in decoration."

The Lanxin electronic market adjacent to Wangfujing department store is a centralized operation area of Lanzhou's electronic retail and wholesale.

Reporters on the third floor of the small home appliances area saw that the operators were staring at the cell phone to kill time.

A businessman who runs the sound told reporters that this year's business is much worse than before. Now it is mainly maintained by some old customers.

He also said that electronic products were most affected by the Internet, and even he himself was buying products on the Internet.

Zhangye Road Pedestrian Street is the most developed area in Lanzhou city.

Wang Jing, manager of a clothing brand, said that although Lanzhou is a commercial core area with a large passenger flow, most of the brand stores are now in possession of the physical market share, which is not optimistic compared to the profits made three years ago.

During the interview, Lanzhou new world department store head of a special store said: "we are now very stressed, very difficult, this is mainly caused by the impact of online shopping on us."

Although there is no fierce competition in the first and second tier cities in the northwest department store in Lanzhou, the chill has spread.

In the past few decades, retail sales in Lanzhou have expanded as rapidly as other cities in the country, but now some stores have been unable to sustain them due to the rise in rents and labor costs and the impact of electricity providers.

Do customers really like physical stores?

It seems to be a trend that "physical shops fail".

In the face of a wave of shops, people began to question: can physical stores really fail?

"Every family has kitchens, and they both like to eat at home, but there are still so many restaurants!" recently, a scholar in a lecture on the development of traditional industries in Lanzhou this analogy.

The industry believes that if the traditional department stores do not carry out their own "revolution", they will lose their market share under the pressure of the electricity supplier.

The biggest destructive power of electricity providers is low price, convenient service and quick service.

But business is not just a commodity, but also an experience, interest, atmosphere and service.

Ms. Wang, who works in an enterprise in Lanzhou, told reporters: "although I belong to the" chopping hand party "in online shopping, in general, I still like to go shopping.

Because the quality and reputation of online shopping are hard to guarantee, and the value of purchases is very small, and the price of genuine products is not much different from that of physical stores.

In addition, in terms of consumption mode, people can't get out of their homes and rely on the mouse to solve everything.

"Going shopping in a physical store is more of an experience. I go to the mall every weekend."

Zhang Zhang, a shopper at Lanzhou century department store, said that online shopping is only a part of shopping. Most of the goods are willing to go to the physical store to buy, and now the price of the physical store is not very high.

She also believes that most shopping is for pleasure and service, except for shopping.

Sometimes try shopping in the mall one day without buying one, but enjoying the fun is different.

Zhangye Road, a leather brand store manager, said that customers willing to go to stores, need to make the flow of services, which is the first link of the ecological chain.

Under the double pressure of economic cold winter and electricity supplier, the shop only has the essence to survive.

Mr. Liu, a Lanzhou trading company who studied in Japan, has great confidence in the physical store.

He believes that the advantage of physical stores is the online shopping mall can not be compared.

Only in China, the annual "double eleven" will create "astronomical" sales. It can be said that "the poor do things and the rich make the market".

Online shopping is not so popular in Japan. People prefer to have 35 friends to go to the store.

In order to attract customers' consumption, stores should not only guarantee the quality of goods, but also constantly improve their service quality.

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How to break the bottleneck of Lanzhou's retail industry?

In the inland part of Lanzhou, the department store industry has been in a state of being warm without fire.

Now, inventory backlog, supply chain reaction slow, electricity supplier impact, fast fashion competition......

Lanzhou's retail industry is undergoing a succession of breakout.

Transformation is their only way out, and how to turn it is a common problem they face.

If the traditional department stores do not carry out their own "revolution", they will be eliminated.

A senior business analyst said that the shortage of funds has been plaguing the development of Lanzhou's local retail industry, resulting in its hardware and software construction being unable to keep up with development. For example, a few years ago, the good fortune supermarket at LanZhou West Railway Station finally closed down due to insolvency.

Asian and European commercial buildings have always been the benchmark of Lanzhou department stores, but at present, they are also under great pressure.

When interviewed by reporters, Asian and European commercial buildings in the current predicament are also "changing their faces".

Catering and leisure areas were created, but with little success.

In the restaurant area, a surnamed Chen owner said that today, the consumer groups have undergone tremendous changes. Young people should not only buy cheap goods but also have a good shopping environment.

Later, these entities sell not only products but also services, experiences and lifestyles. Shopping centers will become living venues, that is, "one-stop shopping centers".

Reporters visited Lanzhou electric retail giant Suning found that Suning Appliance has been upgraded to suning.com, the entire system has undergone a comprehensive and in-depth pformation, e-commerce has become an effective complement to the physical store.

In response, Professor Shi Zhengbao, vice president of Lanzhou University of Finance and Economics law school and master's degree tutor, said in an interview with the media that, as a brand of retail commodities that has been recognized by the public, the accelerated pformation of the entity store that is affected by the electricity supplier is an inevitable trend. Only by holding a positive attitude and following the trend can we survive.

The underline entity shop operators must change the simple way of selling products to provide customers with more satisfactory and perfect shopping experience and environment, so the road of entity sales can be wider and wider.

In order to further understand the current situation of Lanzhou's department store, the reporter came to Lanzhou's new commercial center, Lanzhou Wanda Plaza.

There is no doubt that Wanda's entry into Lanzhou has intensified competition among Lanzhou's trade and business enterprises, and promoted the adjustment and pformation of Lanzhou's existing business enterprises.

Lanzhou Wanda Commercial Management Co., Ltd. relevant person in charge told reporters that the traditional department store industry should withdraw from the stage of history, its role has ended and must be pformed to the shopping mall mode.

The comprehensiveness, modernization, high-end and fashion of Wanda Plaza will enable consumers to gradually form a modern, fashionable, leisure and high-end consumer awareness and atmosphere, so that people tend to consume modern, fashionable and leisure service forms.

With the appearance of more formats, the proportion of department stores will be less and less.

If we want to make it develop, we must innovate and pform. We need to cater to the aesthetic standards of young people.

He believes that Lanzhou's large commercial complex lacks competition.

"Lanzhou's large department stores, such as Asia Europe shopping mall, new century department store, and Guo Fang Department store, have been inspected.

From now on, business is very good because the scale of the shopping mall is only one of Wanda, and the competition is not fierce.

I hope to open two shopping centers, so that people will have a comparison, will selectively go shopping center experience.

For Lanzhou department stores, the breakout is just beginning.