Footwear Industry In Tongxiang: Gorgeous Pformation From Made In China To Made In China

It is reported that in recent years, the "electric shock" pformation in Tongxiang women's shoes industry has become a hot topic.

As a traditional manufacturing industry, how can it pform? What kind of production mode and concept can adapt to the market competition in the era of electricity supplier? By the end of 2015, more than ten large local shoe enterprises in Tongxiang entered Alibaba's "China made platform" and conducted a collective "trial water".

Stepping in

At the beginning of the field, many visionary entrepreneurs intend to erect their own brand and speak with their design and quality.

"China's quality platform" has a high threshold and strict demand, which is also forcing our enterprises to pform and change the "extensive" mode of production.

A person in charge of a shoe enterprise in Shimen told reporters.

Bazaifu, Jia Dai Ai Ni, Bao Si Li, Fei Si Na, Jasmine...

At the end of last year, more than ten shoe companies almost expanded the design team, registered for the brand and trademark of the electricity supplier, and flagship "design cards" and "quality cards".

While production and sales are more in line with the requirements of the electricity supplier market, enterprises have also tasted the "profit" brought about by the "electric shock" pformation.

According to statistics, from 1 to June this year, there were more than ten Shimen's "China made" products.

Online channel sales increased by nearly 20% over the same period last year.

Successful testing of water has also enabled more women's Shoes Companies in Tongxiang to join the "China made" platform.

Since January of this year, a total of more than 40 Tongxiang shoe enterprises have entered the Alibaba China quality platform.

How to make these enterprises "get started" quickly?

The industry's knack and rules?

Reporters learned that the town of Shimen

The development management committee and the China Federation of Tongxiang footwear industry association have organized more than two training sessions per month.

Exchange meeting.

Through training and exchange meetings, enterprises share their views and ideas, and actively promote the industry to become more standardized.

In May 31st of this year, "China Federation of Tongxiang footwear industry association" invited the staff of Price Inspection Department of Tongxiang development and Reform Bureau to enter the Tongxiang shoe industry base, explaining the knowledge training seminar on "Internet trading price behavior and legal affairs" for Tongxiang women's shoes suppliers, and popularizing relevant legal knowledge.

"Unexpectedly

There are so many complaints about the pricing of electronic commerce platform products. We did not pay much attention to this problem in the past. It is worth noting.

After attending the training seminar, a Tongxiang shoe footwear industry official said that in the future, we must strengthen the recognition of the relevant provisions of the legal affairs of Internet trading price behavior, establish and improve the internal price management mechanism and error correction mechanism, strengthen the pre examination of the price promotion scheme, and strive to be an excellent business enterprise with "law-abiding, honest" business.