Mr. Y: You Can Also Make Private Customization Without Using Door-To-Door Service.

Mr. Y is an e-commerce brand focused on creating a custom price shirt for 25-58 year olds.

Distinguished from the previously reported Liang Yi (also cut from shirts), men's clothing brand clothing people.

All of them, Ewing Tailor (150 million yuan B), the main features of Mr. Y include: 1) do not do door-to-door measurement; 2) high efficiency and 72 hours of main customized door-to-door service.

Why don't you do the door-to-door measurement? Mr. Wu Xiaoli, founder of Y, told krypton 36 that the average cost of a shirt with an average price of 600 yuan was more than 130 yuan per yuan, and the user needed to make an appointment for 1-2 days in advance. Therefore, the door-to-door volume is a time-consuming and laborious process.

If you don't do the door-to-door measurement, how does Mr. Y solve user data acquisition? Wu Xiaoli said, they are currently relying on data acquisition.

+ cloud computing +3D image modeling and face recognition technology to determine the user's data.

Users only need to input their height, weight and body size (normal, fat and fitness) on the custom number of Mr. Y, and the user's 14 body data will be pmitted to the system.

Since the platform has accumulated the physical data of nearly 10000 users (data collected from previous universities), the final accuracy can reach 91% after large data calculation.

The accuracy of data is up to 98%.

Data acquisition, 15 minutes computer automatic plate making - 20 minutes after the cloth began to tailor - 40 minutes later workers began sewing cloth - 3-5 hours later packed and shipped.

The user can receive the goods within 24 hours, and the goods can be received in 48 hours or so.

To achieve this kind of efficiency is closely related to the integration of supply chain.

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Mr. Y has reached a deep cooperation with the A and B-share Listed Company Lu Tai Group. Mr. Y uses Lu Tai's production line. Lu Tai's ERP connects with Mr. Y's front end, and Y's data can be sent to the factory in real time. In order to ensure production efficiency and treatment, Mr. Y arranged a team in the supply chain.

In the early stage, only 1 production lines were occupied, and the 4 production lines could be opened in the future, and the annual output could reach 200 thousand.

because

Industry inventory problem, so the cost is high, Mr. Y has no inventory problem, and it is an advance payment. Therefore, the main shirt can be priced at 179 yuan a year (the price of shirts with quality is around 900 yuan), even if the profit margin can be achieved 30%, the turnover of nearly 120 thousand yuan has been realized within one month.

However, Mr. Y also frankly said that at present, Mr. Y does adopt the pattern of the traditional version. The traditional 6 editions, now Mr. Y has more than 20 editions, and has already been able to achieve 91% in accuracy.

The cost of one person one edition mode will increase greatly, and personalized services will be provided in the future, such as neckline and cuff embroidery.

Mr. Y's goals are divided into three stages. The first stage is to establish process and brand standards, to achieve self profitable products, and the second stage to provide personalized value-added services, such as neckline embroidery.

In the third stage, we will build a custom made Jingdong.

The Y team currently has 14 people, the majority of which are looking for angel round financing.

According to China Everbright Securities data, China's private sector in 2016

The scale of the market is 102 billion 200 million yuan, and it is expected to reach 2000 billion yuan in 2020.

With the development of supply side reform and the development of flexible supply chain, the private ordering of clothing will become a major trend in the trend of consumption upgrading.

Also because men's clothing is less difficult in standardization, so do it.

The company must be the first beneficiary.

In this emerging market, the scheduling and combination of production resources will become an important criterion for who can run out.