The Winning Weapon In Wardrobe: Nina Mclemore

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The sleeves tend to be slightly longer so that the wearers can easily roll up their sleeves and put on a "start" attitude.

All kinds of standing collar not only look small, but also lengthways lengthways.

Nina McLemore said quite plainly: "slender is always right."

Her name may be heard in the ears of the people, but for Nina McLemore, who is the leader of the American political situation and business trend, it is the winning weapon in their wardrobe.

Presidential candidates Hilary Clinton, Supreme Court justices Ellena Kagan, Federal Reserve Chairman Janet Yellen, PepsiCo Inc CEO Inda Nooyi are all loyal to her.

In 2008, Hilary Clinton wore a Nina McLemore in a campaign speech.

US Senator Elizabeth Warren is also a loyal customer of the brand.

According to a survey, at least 1/4 of women's chief of Forbes's top 500 companies in the world was fitted with Nina McLemore clothes in public.

Her success was first based on women's power, but rarely.

The brand is really considered for the American professional women.

Unlike the Hollywood actress, successful women in investment banking, law firms, congress hall, and even the white house do not need sexy short skirts and tight fitting jackets that show enough funnel shape.

For example, Nina McLemore, 70 this year, discovered this problem early.

"Most luxury brands don't care about women in the US," she said. "There are plenty of rich people who don't work in the world."

In 1990s, Nina McLemore often went shopping with her girlfriends. It turned out that the big brands had turned their eyes to the developing countries in the economy. The designer brand believed that the baby boomers (after World War II to 1970s) were out of date, and the customers they wanted to win were the Millennials.

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She also observed that some of the remaining brands on the market were not "friendly". For example, Armani, which was known for its "right suit", was too masculine, which was not conducive to putting on the mirror. St. John invited Angelina Julie as spokesperson, and the price rose. The Akris, once loved by former Secretary of state Condoleezza Rice and now Secretary of state affairs, still provides customized services, which can be expensive, which has already exceeded the consumption power of most women.

From the consumer level, it is not easy for 50 and 60 years old to accept the new generation of rights "uniform".

It will be uncomfortable for them to feel ten thousand points like Michelle Obama in front of the camera with sleeveless and tight clothes.

Therefore, Nina McLemore launched its first fashion series consisting of coats, trousers and shirts in 2003.

They are suitable for women who have been tossing around CNN, PBS, C-SPAN and other live televisions. They are cut comfortably, fabrics are not easy to wrinkle, and color is on the mirror.

In addition to her collar, her signature coat is characterized by narrow shoulders.

"When women wear wide shoulders, they are very unnatural. When they need to pass judgment or make speeches, they need dry clothes."

Nina McLemore explains.

Taking into account the middle-aged women's figure, her clothes also have a size of 12 yards or more.

Moreover, the price of Nina McLemore is also close to the people.

A jacket is priced at 800 US dollars (about 5312.88 yuan), which is 40% cheaper than the designer's brand.

Of course, her customers' economic ability is much higher than that, but voters are not happy to see candidates wearing a Akris of 4000 US dollars (26 thousand and 500 yuan) or a Giorgio Armani of 12 thousand yuan (79 thousand and 700 yuan).

"You may not be able to see that I am wearing Nina McLemore," said Christine Todd Whitman, the former director of environmental protection, but she often meets women who follow this brand in the workplace.

It does not exaggerate to the public and surpass the wearer himself.

Women in public view are always more cautious. Nina McLemore said, "they no longer wonder what they should wear, but want to know what kind of image they should create."