Hai Lan'S Home Is British, Promoting Chinese Culture.

As one of the centers of the world's fashion and art today, romantic and mysterious fog will usher in a group of pilgrims who catch up with fashion trends every day. It seems that they only stroll along the river Thames to catch up with fashion.

Recently, a heavyweight Oriental visitor has also entered the fashion English. But unlike those fashion pilgrims, this time, TA is prepared, but not to catch up with fashion.

What the West calls "

Every year they are scraping, but what is the concrete effect? Look at a big brand "peasant market bazaar" luxury bag, or the "new spring version" of the scarf, and the red star on the red carpet.

You probably understood it!

But fortunately, this time London feels the real "Chinese style".

In June 20th, "China Wind - Sino British cultural exchange: fashion and art dialogue Salon" was held at Royal College of Art in England. The men's national brand Hai Lan home and the central Saint Martin Institute of art and design were represented respectively by fashion representatives from China and Britain.

Zhou Lichen, general manager of Hai Lan home Clothing Co., Ltd., Mark Dunhill, Dean of art and Design School of central Saint Martin, and Jiang Hongwei, Xu Lei and other fashion art elites participate in the dialogue between fashion and art.

They explore how to stimulate creativity through cross-border integration, combine the artistic treasures of traditional Chinese culture with the latest fashion design concepts, and create a new fashion trend.

There are probably many readers who are "unaware" about the long and long name of the central Saint Martin Institute of art and design.

In fact, all these 162 year old schools are one of the most fashionable fashion design institutes in the world, and are rich in famous fashion designers.

During the years of London Fashion Week, the conference of college graduates will be the "hunting ground" for many international brands and international fashion media to pay attention to the design of the new show.

In this context,

The communication and cooperation with the Central Academy of art and design of Saint Martin, of course, can not be a "crossing" of form over content.

In fact,

At present, we are looking at the beauty of Chinese traditional culture and art, and hope to integrate the unique "China beauty" into the future product design and brand building with the latest cutting-edge and fashionable design ideas of the world.

This brand based on popular fashion consumption is no longer catching up blindly.

Instead, it is intended to become the creator and leader of fashion.

Chinese culture so cattle, why can not "red" up?

In recent years, the rapid economic growth has attracted China's attention from the world.

But for the topic of "fashion", the concept of many Chinese people still seems to remain in the "round the moon" period. If tracing the source, China's "cultural soft power" needs to be comprehensively revived.

It is also a country with rich historical and cultural details. Britain first proposed the concept of "creative economy" in 1998, and successfully used public policies to promote the development of cultural and creative industries.

Nowadays, only fashion consumption can bring huge revenue of 40 billion pounds per year to the "world creative center".

The accumulation of history and culture is the foundation of the British fashion industry, which enables it to remain unique in the global market.

The huge potential of China is very attractive. How can China stand idly by with 5000 years of cultural accumulation? In recent years, with the rise of the national policy towards "cultural consumption", the domestic fashion industry is undergoing tremendous changes. Looking ahead to its future development trend, it will become an important force to enhance China's soft power.

As an enterprise that can develop against the trend of the market downturn, Hai Lan's home is undoubtedly very precise about the future trend of the garment industry. How to catch the express train of China's fashion industry is also a problem that Hai Lan's home has been thinking about.

And this trip to Britain shows that for the future, Hai Lan's home has a clear plan, and is in the firing line.

Chinese culture always has a magical charm, from today's growing enthusiasm for "

Young people, we can feel that after getting a lot of material, people began to need a higher level of spiritual satisfaction, and the cultural genes flowing in the blood of the descendants made many people begin to "root".

Just as

Zhou Lichen, general manager of the clothing Limited company, said in the Sino British cultural exchange forum: "Chinese consumers are very proud of their culture, but they seldom touch their culture in daily life. Clothing is a very good entry point to enable them to feel the beauty of Chinese traditional culture in their daily life."

This kind of insight to catch the pain of consumers has guided the new direction of Hai Lan's home. Zhou Lichen said that Hai Lan's home has been developing very fast in recent years. Now it is the largest clothing enterprise in China. But they are not satisfied with the present achievements, but decide to participate in the fashion pformation in China with physical strength. They combine traditional Chinese culture and art with people's daily wear and dress, presenting the treasures of Chinese culture by clothing.

And it is worth emphasizing that the commercial value and artistic value of Hai Lan's family is not only a combination of superficial patterns and logo, but a deeper integration into the connotation of Chinese culture, so that an ordinary dress can be more vivid, more storytelling and more worthy of excavation.

China and the United Kingdom are strong and strong in "mix and match".

Mark Dunhill, the academic dean of the central Saint Martin Institute of art and design, has highly commented on the strong and strong "mix and match" of the Chinese and British fashion circles. "Cooperation is not limited to the same industry, but cross-border cooperation is also of positive significance at the moment of globalization.

It can break the limitations of individual art, and constantly challenge each other's artistic ideas and the range of creative ideas, bringing a very interesting experience.

In the view of Mark Dunhill, the West has strong curiosity and exploration desire for Chinese culture. "Chinese style" has always been an element that the international fashion and art circles are willing to learn from.

This communication can bring more inspiration to students of Saint Martin Institute, and can also give a more international interpretation of clothing with "Chinese style" as the element of expression.

As a representative of the Chinese art circles, Jiang Hongwei, a famous calligraphy and painting artist, and Xu Lei, are looking forward to the cross-border cooperation of Hai Lan's family.

They believe that modern aesthetics follow democracy, and culture, art and fashion are not national boundaries.

In the wake of the revival of Chinese traditional culture, this cooperation is expected to awaken people's memory of traditional culture and enhance the world's recognition of oriental aesthetics.

They expect Hai Lan's home to become an example of Chinese fashion industry and show the fashion charm of Chinese culture on a broader stage.

This time "

"Sino British cultural exchange: fashion and art dialogue Salon" is just the beginning of the new trend of "Chinese style" fashion led by Hai Lan's home.

Next, the central Saint Martin Institute of art and design will draw the beauty of Chinese traditional culture and art from the works of Chinese top artists, and integrate with the latest fashion concepts in the world, and design a series of works of "Chinese style".

After touching the real "China beauty", the future fashion elites will give the public the amazing fashion.

As the national brand of men's clothing, Hai Lan's home will not only enrich its own brand connotation through national culture and art, but also expect to lead the contemporary Chinese public's aesthetic appreciation by traditional Chinese aesthetics.