The Competition Between Adidas And Nike In NBA Will Not Be Calm.

Last Friday, it was estimated that many of the social media circles had been swept away by the same incident.

"The result of the referendum is that you have never been very concerned about current politics. Have you been trained as a political scientist, financier and geologist?" but there is more than one thing on that day. At least in sports circles, there is a big event that deserves higher attention in China. That is the 2016 NBA draft on the other side of the ocean.

NBA finals ended only a few days ago. Many people should still be immersed in the ups and downs of the finals.

While the heat had not dissipated completely, the NBA draft added firewood again.

In fact, in general, NBA draft is not so attractive to China, but this year, it is destined to be different, because after many years, this stage has once again got Chinese elements.

Because Zhou Qi has made us look forward to this year's draft, and even a bit of tension. Although we are sure that Zhou Qi will be chosen, it is only a matter of rank.

The final result is the second round and forty-third ranking, which is not particularly ideal, but it is also enough to excite people.

Moreover, the selection of Zhou Qi's team is the Houston rocket that brought so many youth memories to many Chinese fans. In the dark, the Chinese complex of the rocket continued.

Of course, we should not forget that Wang Zhelin, who was selected by the Grizzlies in the fifty-seventh position, was surprised but surprised.

But in the final analysis, if the champion is not an international player, this draft stage will be more of an American youth's debut. It is a form of deep basketball culture in the United States, representing the inheritance and development, and represents the prosperity of the market.

This year is not much of a draft new year, but it is also considered by many general managers to be a deep one.

Rockets general manager Morey predicts that about 50 players will be able to make a difference in the NBA arena.

Athletes should be famous as early as possible, but for those who want to find spokesmen.

To start with, we should not only be quick, but also be steady and ruthless.

In basketball, NBA is, of course, the most important market.

The competition for big coffee brands like Adidas will start in the NBA competition.

The focus of this year's draft is naturally Ben Simmons of Louisiana State University. His champion position should have been established long ago, and the competition between Adidas and Nike will not be calm.

Of course, the result of the duel has been announced, that is, Nike won Simmons's shoes and costume endorsement contract for 5 years and 12 million dollars.

But Nike's campaign won't be easy.

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As we all know, next season will be Adidas's last season as the NBA official jerseys sponsor. From the 2017-18 season, the NBA jersey will usher in the Nike era.

While Adidas is facing a major adjustment of sponsorship strategy, the NBA alliance has lost the big backing. Adidas can only increase the strength of the endorsement of the stars. It is best to prove that harden's 13 year 200 million dollar bill is the best.

However, Nike's foundation in NBA is too strong, and after all, it is the United States. The native Nike has natural advantages.

Coupled with Jordan, Kobe, James, Durant and other generations of star platforms, Nike's appeal to local young people is self-evident.

Of course, Adidas also knows that it is not easy to grab people from the strong enemies, but also the price is high. How many people can they make 200 million contracts? Therefore, starting from the young people, focusing on the future, taking the road of sustainable development has become one of the sponsorship strategies of Adidas.

On the issue of Simmons, Adidas showed enough sincerity.

At first, Adidas offered a price of 5 years and $10 million, plus a $2 million signing bonus and a $1 million rookie of the year.

Subsequently, Adidas increased the contract amount to 17 million US dollars. In general, Adidas's offer reached a level of 5 years and 20 million dollars.

Compared with Nike, the initial offer was only 5 years and $7 million 500 thousand, though it eventually rose to $12 million, but the gap between Adidas and Adidas was still clear.

Moreover, Adidas provided an extension to Simmons, that is, if Simmons won the rookie of the year, the contract amount would increase by 1 million US dollars in addition to the $1 million bonus directly, and it would go up every year after that. Second.

Besides, if you enter all stars, you will get extra bonus.

However, even though the treatment difference was so great, Adidas still lost.

The main reason is that Simmons's agent Rich Paul and Nike are responsible for sports marketing, but for a rookie player, brokers should have considerable rights for business problems.

Adidas can only admit that it is unlucky.

In addition to the champion, Simon Simons, Nike signed a endorsement contract with Tubadi Hilde six and Marquis Chris eight.

Besides, we need to point out that two Chinese players, Zhou Qi and Wang Zhelin, are also part of the Nike team.

It seems that, not only in the mainland, but also for the stability of the Chinese market, Nike has already beaten its own small calculation.

In fact, because of the existence of Nike, Adidas has been in a downward trend in recent years.

From 2009 to last year, from the beginning of the rookie season, Adidas has signed a contract and has grown up with good track stars. Only a few people such as lad, Wiggins and so on.

By contrast, there are too many stars in the Nike Legion that have grown into the mainstay of the alliance, such as Griffin, Paul George, koxings, Erwin, Anthony Davis and so on.

This year, however, Adidas wants to radically change the situation.

Although Simmons passed by, Adidas still broke out in the draft season. The top eight rookies, apart from Simmons and Hilde and Chris mentioned earlier, the other five rookies joined the Adidas family.

They were Brandon Ingram, Jalen Brown, Tudelagan Bender four, Chris Dunn five and Jamal Murray seven, respectively. At least in the new high ranking rookie, Adidas passed Nike, which was almost impossible in the previous season.

Does Adidas's big move this year remind you of the crazy NBA era? It may also be Adidas's most glorious period.

From now on, Adidas wants to recreate the magnificent scene. Will this become reality? No one can predict it.

At the beginning of next season, the new 9 year 24 billion dollar contract between NBA and ESPN and TNT will come into effect. This will bring about a significant increase in the wage cap and the rise in the players' status. Meanwhile, the commercial value of the star players will also rise.

For any brand, it will cost a lot to attract star players.

And signing up with rookie is more like a gambling for the future. After all, not everyone can become James, Durant or Curie, but this long-term investment will still have higher cost performance.

Whether Adidas, Nike or Under Armour, more and more eyes are on young people. From their contention for resources in American universities, we can see that hundreds of millions of dollars of super long contracts have become the secret rule of American University sponsorship.

From the perspective of brand, the investment in universities is to attract fans. On the other hand, it is to grasp the future market of players. This is certainly not limited to NBA, but also in other major alliances.

Abandoning the opportunity to cooperate with the NBA alliance, Adidas is bound to enter a dormancy period in the NBA market, but the competition between Adidas and Nike is also interesting.

The long campaign begins with the rookie.