Giant Feifei: Integrating New Technology Into Garment Customization

Graduated from London

Ju Feifei, a returnee entrepreneur from the Academy of art, has a dream since childhood. She hopes to spread the concept of fine life to others through high quality, personalized clothing custom service, and she has been walking silently towards her dream.

Recently, she found that 3D volume and virtual reality technology in high-tech field seemed to be able to change the business mode of traditional garment customization industry, so a more beautiful dream map was being opened by her.

Entrepreneurial story

Dream girl studying abroad

In the LAVIN rose of Chaoyang District, Beijing, the reporter first met giant Feifei, who was discussing a business with her client.

About 20 minutes later, the senior Chinese dress designer, who was praised by the industry as "the Royal tailor", was interviewed by reporters during her busy schedule.

The story of the Royal tailor began when he was 19 years old.

That year, she dragged 30 kilograms of luggage and flew alone to London, a place more than 9000 kilometers away from her home in Beijing.

"From childhood, I have a strong interest in literature and painting, but in the social environment, learning painting is not a very reliable way of life."

"I have always been a good child in the eyes of teachers and parents, but I only know that my love for literature and art is natural and insupportable," said Fei Fei.

The first time she insisted on her idea was that when she was in the college entrance examination, she decided to choose the dress of Beijing Institute Of Fashion Technology, regardless of her parents and teachers' objection.

Professionally, "I didn't know what craftsman spirit was at that time, but the persistence in art had always led me to a wonderful journey."

In the first year of entering Beijing Institute Of Fashion Technology, giant Feifei first came into contact with world clothing.

Alexander McCune, Vivian Westwood, a great master's legendary life and artistic attainments deeply touched her.

"I made my paintings into a collection of works, and I sent them to several universities in England with a try. I had the most favorite London Clothing Institute. Surprisingly, I soon received an invitation to the school."

After the great Feifei, he entered the school successfully.

London meets life mentor

In third years of studying in London, he met his life mentor, and was also a private designer of Princess Diana, Jake ASA.

Jacques ASA also graduated from the London School of clothing.

"At that time, he led us to make a design project. My work is a group of styled dress works. When most of the students chose flower colors, I made a series of pure white dress designs, when there was a lot of controversy in the design."

Said giant Feifei.

According to giant Feifei, this piece of work was not selected to attend the London Design Week of the year. At that time, she was extremely depressed and even began to doubt her talent and ability. But this time, Jake ASA Kuri found her.

"He told me that he liked my work and felt bold and artistic. He also said that he did not care too much about other people's opinions. He thought he should stick to what he felt beautiful."

She also said that it was this work that gave her an opportunity to practice in the fashion company of Jake ASA.

"I think life may be adventurous. If I had chosen a conservative design at that time, maybe I could have boarded the T stage of London Design Week, but this design would not attract the attention of Jacques ASA.

So the most important thing is to believe in your talent. "

Said giant Feifei.

The design company who formally joined Jake ASA ancient ritual was the beginning of the career of the Royal little tailor.

Returning home for a dream

In the past few years following the Jake ASA ancient ceremony serving the royal family, giant Feifei has accumulated rich experience in the process and design of advanced custom tailoring, but she feels that the longer she stays in the UK, the longer she feels no sense of belonging. "From the different perspectives of China and abroad, I have great confidence in China's economy. I feel that my motherland and parents have trained me for so many years, not just to allow me to live in an easy life in Britain, but this does not seem to be the meaning of my life".

As a result, when many people emigrated to Europe and America, giant Feifei resolutely gave up the ease of life in Britain and returned to China.

"I went abroad for a dream, and now I return home for my dream."

Giant Feifei said.

Giant Feifei named the blue fashion for the company, meaning from the idiom, the beauty and the blue heart.

"The early blue company mainly thought that the ZELEB brand of my teacher developed new products and made the main business for designers.

While doing foreign business, many of my friends began to look for me to tailor clothes and designs for them, and gradually accumulated a group of loyal customers.

Said giant Feifei.

For the feeling of returning home, giant Feifei told reporters, "I didn't think there was a demand for custom clothes in China for a while. But in the past few years after returning to China, practice told me that with the continuous development of economy, people's pursuit of clothing has shifted from the initial pursuit of luxury blind pursuit to the pursuit of quality and life attitude.

This is a psychological reflection of the sophistication of customization.

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Integrating new technology into garment customization

Seeing the demand of the market, the giant Feifei began to think again. "Teacher Jacques ASA ancient ritual began to design custom clothes from the age of more than 20. He opened the shop in London Knights bridge for 30 years, but he could only serve a very limited number of customers. In general, he had no more energy to serve 50 customers a year.

Advanced custom clothing is a very artificial and time-consuming service. "

In the 2016 China returnees competition, she told her own thoughts. "In recent years, China has been developing very rapidly in the field of science and technology. I find that 3D scanning technology and virtual reality technology are very wonderful. If we can apply these technologies to customized garments, we can not only improve the efficiency of manpower, but also simplify the customization cycle and steps."

Giant Feifei told reporters that after 3D scanning of the human body, designers can more accurately analyze and produce customized version of the customer, through virtual reality technology, but also allows customers to more directly see their dress effect.

"I had such an idea in 2015. I told my thoughts to other custom-made friends. Many people feel unrealistic.

But I think that the use of a new technology will always experience various kinds of doubts. With all my years of experience, I can get through this process. This is my new dream journey. "How to realize the dream," Ju Feifei told reporters, "next step is to find a company that knows new technology as a partner. There are several interested companies.

dialogue

We hope to serve more people.

Reporter: custom clothing belongs to the traditional industry. But in recent years, investors seem willing to invest in the Internet and other emerging enterprises. Are there many obstacles when seeking partners?

Giant Feifei: I find that most of the investment institutions are willing to invest in Internet companies. There are not many investment in traditional industries, because investment institutions mainly consider the ratio of input to output. They often want to invest in an explosive growth within three years, which is generally impossible for traditional industries.

But many individual investors are very interested in us, because they are optimistic about this direction and feel more stable and more important to the future development of the company.

We don't need too much investment in the early stage, so individual investors are more suitable for us.

Reporter: in addition to the introduction of 3D scanning and VR technology, are there any plans to expand the store?

Giant Feifei: in fact, the introduction of 3D scanning and VR technology to custom clothes is not just to give customers a better service and experience.

Traditional tailoring shops are hard to replicate. With this technology, we can make duplication of storefront. If I open a shop in the field, I don't need designers to enter. As long as terminal equipment and marketing personnel are there, we can collect the 3D data of the human body through the terminal equipment, and the designers in Beijing can make the costumes.

However, custom clothing itself belongs to the minority. We just hope to serve more people.

I feel very short in my life. Sometimes I feel short enough to do one thing well. This is also my understanding of craftsman spirit.

My first choice was clothing design. My biggest wish in life is to do my clothes well, so I am not anxious to expand in stores.