Resource Gathering And Industry Pformation To Create A Garment Industry Chain

Tug of war

The new model of garment industry alliance

Tang Juncai, 50 years old, is the executive vice president of Chongqing Chaotianmen garment enterprises association and the chairman of Chongqing ASA bjia Fashion Co., Ltd., who has been in Chaotianmen for more than 20 years.

He has witnessed Chongqing.

The course of development.

Talking about Chongqing

Industry, he always "mixed feelings".

The joy is that after more than 20 years of development, Chongqing

The industry has set up nearly 1000 brands by means of first trial and quick response, and has once been one of the four largest women's clothing bases in China.

But what worries him is that after years of accumulation, Chongqing

At the lowest stage of the industrial chain, the "processing base" stage has industry, no matching, scale, no platform, brand and no brand name.

And facing the increasingly fierce competition in Beijing, Shanghai, Guangdong and other places, the rising cost of logistics and the extreme shortage of design talents, the survival space of Chongqing garment enterprises is getting smaller and smaller, and the road is narrowing away.

This is also the pain of most garment enterprises in Chaotianmen.

"In recent years, our country

Overall decline, competition intensified.

Tang said that with the gradual loss of resources such as Chongqing's local labor force, raw materials and high-end talents, coupled with the low economic environment, the more important thing is the lack of a new mode of innovation and development. Once sold at home and abroad, "Chongqing school" clothing is now in a very awkward position. Nowadays, the market share of local brands in Chongqing's clothing market is less than 5%, and the annual output value of the garment industry is less than that of Shenzhen's 1/8.

In Chaotianmen

The boss thinks that if these problems can not be solved effectively, the development of Chongqing's clothing industry will be greatly restricted in the future.

But to solve the problems existing in the industry and rely on individual enterprises to fight alone and unable to achieve them, Chongqing garment industry urgently needs a new platform to lead small and scattered Chongqing garment enterprises to join forces to get out of the difficult position.

Then, in 2013, under the strategic guidance of the famous Chinese strategic think tank "Shanghai Wang Zhi Gang studio", the Chongqing Chaotianmen market.

The 28 vice president units of the association took the lead in holding together, and jointly invested and established an investment service platform, Chongqing Shang Meng Industrial Co., Ltd., aiming at creating the "Shang Meng Chongqing Fashion Industrial Park".

The new mode of industrial development promotes the upgrading of Chongqing garment industry.

July 2013, "Shang Meng Chongqing"

"Industrial Park" officially settled in Banan district.

This indicates that the new development mode of Chongqing garment industry "tug of alliance" has officially set sail and sounded the assembly number of industrial upgrading.

Resources are constantly gathering.

More than 300 enterprises have been established.

It is understood that the "Shang Meng Chongqing Fashion Industrial Park" project area of about 300 thousand square meters, as of now, has settled in Chongqing, Sichuan, Guangdong, Fujian and South Korea, more than 300 enterprises, covering clothing production and processing enterprises,

Suppliers, fashion design studios,

Bank, catering, leisure and other supporting enterprises.

Shang Meng's appearance, causing the world

Professional designers are highly concerned.

Tang Juncai revealed that the current "Shang Meng Chongqing"

The industrial park has been introduced into Korea.

Association, Southwestern University, Chongqing Normal University, Sichuan Fine Art Institute and other institutions jointly create functional areas of clothing creative industries (Chong Chong space), and successfully docking Korea, Paris, Milan and other clothing associations.

Korea apparel Association, Korea

The association, the Korean Fiber Development Research Institute, the China Textile Industry Federation, the China clothing association, the China Fashion Designers Association and other institutions have made a special trip to the delegation to investigate the Shang Meng project. They are optimistic about the development of the whole industry chain and the new pattern of industrial cluster in Chongqing Fashion Industrial Park, and attach great importance to the development potential of Chongqing's clothing industry.

At present, the "alliance Korean top quality service platform" is working well with both sides.

The Industrial Research Institute, the Korean Fiber Development Research Institute and other institutions reached a strategic cooperation agreement, set up the "Shang Alliance Resource Integration Center in Korea", and introduced South Korea's well-known clothing enterprises and accessories business enterprises successfully settled.

In particular, the Korean DECO&E company, Xiu Ren Fang and Shang Meng formed a deep cooperation and established the strategic goal of jointly building the "Korean city".

"Now, more and more

We are aware of the urgency and necessity of Baotuan development and industrial upgrading.

Tang Juncai said that since the founding of the Shang Meng Chongqing Fashion Industrial Park, this cluster development idea has been recognized by garment enterprises.

Since Shang Meng Chongqing

Since the industrial park started investment promotion, domestic garment enterprises have joined in, not only the Chongqing enterprises have joined, but also the upstream and downstream enterprises of the garment industry in Beijing, Fujian and Wenzhou.

Many people in the industry believe that the development of garment enterprises through the corporatization mode is equivalent to a leader.

It can not only change the small, scattered and chaotic situation before Chaotianmen's clothing enterprises, but also integrate the advantages of resources and funds of all enterprises to boost the upgrading of the garment industry in Chongqing.

Transformation of help industry

Build international garment industry chain base

"In the development process of Shang Meng Fashion Industrial Park, the most important thing is to solve the problem of the lack of Chongqing's apparel industry chain."

In Tang Juncai's view, although the industry has made some progress, it is far from enough in the long run.

Tang said that throughout the world's experience in the development of the clothing industry,

The competition of industry depends on the competition of the whole industry chain in the final analysis.

Chongqing

The industry needs to reinvigorate its momentum or seize the new opportunity to jump up. It urgently needs model innovation, and builds a public platform for supporting the whole industrial chain and developing enterprise clusters.

Therefore, what Shang alliance wants to do is to integrate domestic and foreign resources and build an international garment full industry chain, so as to fill the gap of Chongqing apparel industry chain and boost the pformation, upgrading, quality and efficiency of the garment industry.

Future, Shang Meng

The industrial park should focus on creating four major functional areas, namely, international fashion windows, fashion design Silicon Valley, ecological green workshops and modern logistics parks, and build six major functional platforms, such as design research and development platform, quality inspection platform, supply chain management platform, incubation and Entrepreneurship of high-end talents, industrial innovation Finance and international resource integration, and create a whole industrial chain headquarters base with design and research, raw material procurement, clothing production, exhibition marketing, e-commerce, warehousing and logistics, and brand incubation.

To promote the development of industrial clusters, promote the upgrading of small and medium-sized garment enterprises, and build a public service platform for garment enterprises, will become a booster for the growth of small and medium-sized garment enterprises and accelerate the rebirth of Chongqing's garment industry.

Tang Juncai said that the Shang Meng fashion industrial park project also received the high attention of the Banan district government, and gave strong support to the park in strategic planning and supporting services. At present, the park has been listed as the "national textile industry pfer pilot park", "the third batch of key cultivation building industrial parks" and "Chongqing city" in Chongqing.

The first officially created public space.