Why Is Clothing Sales Spiritless And Garment Enterprises In Full Swing?

Clothing sales are out of date.

"Now basically do not go shopping. Couture Because summer clothes should be bought and bought. Autumn winter clothing Obviously, it's too early. Miss Wang of the public spoke of the voice of most consumers. Obviously, the clothing sales link has entered the weakest season of the year. clothing The person in charge of an enterprise calls it "green and yellow."

However, clothing Businesses are not waiting to die, but they are trying to attract people through some promotional activities. Some businessmen say that many brands are dealing with the stock in summer, so buying clothes is the most substantial time now. Over a period of time, autumn and winter clothing will be on the market.

Reporters visited the market also learned that many stores do promotional activities, such as a brand launched "buy one get one" activities, that is, buying seasonal clothing to season. clothing And a full 200 yuan is reduced by 50 yuan. At the same time, it will also send gifts, such as belts, neckties, wallets, and so on to different customers. The promoters of the clothing store said they had launched various promotional activities in recent festivals such as mother's day and Dragon Boat Festival, and recently launched a new round of promotional activities.

Clothing production is "at that time".

Compared with the "no use" of clothing sales, clothing Production is "just then". Recently, a reporter visited some local clothing manufacturers in Nan Cun and Dagang, and learned that the production workshop, like outdoor, was in full swing, showing a busy scene. It turned out that they were busy making clothes for autumn and winter. A garment enterprise official said, the clothing production link is not very obvious, according to the different enterprises, generally also a week to a month's time is relatively weak. Now, they are stepping up production of autumn and winter clothing.

South Village Clothing enterprise The manager told reporters that their company has no obvious off-season in production. Besides the production of their own brand products, there are so many garment companies that have made OEM processing, so they are busy now. Why? The manager said that when clothing companies started, they all thought that seasonal clothing needed to be produced before the season, which often lagged behind people and could not take the lead in the market. Now we have experience, and we have to start early. Autumn and winter clothing should be put in summer production, while spring and summer clothing should be put into production in autumn and winter, so as to conform to the law of clothing production and sale.