Domestic Women'S Clothing Brand Has Launched Cross-Border Upsurge Recently.

To promote the consumption of retail stores, domestic products

Brand has launched a cross-border boom recently.

After langzi and Shu Lang crossed the border, yesterday, Shanghai

The apparel Limited by Share Ltd (hereinafter referred to as "La Natsu Bell") announced its stake in the coffee shop operator TNPI and won 20.75% of the company's shares at $3 million 750 thousand.

It is understood that TNPI has the franchise to operate and manage Segafredo Cafe in Korea, mainland China and Hongkong.

La Natsu Bell said that this investment can help TNPI expand business opportunities in the Chinese market, and its own women's clothing group plans to open Segafredo Cafe in retail stores in the future to enhance customer shopping experience.

In recent years,

In order to enhance the user experience, the clothing industry has launched restaurants, coffee shops and other businesses, and even directly entered the clothing store. However, as the costumes of the mainland, this is the first time that La Natsu Bell has taken the strategic investment.

As the largest women's clothing group in China, La Natsu Bell's revenue in 2015 was 9 billion 96 million yuan, an increase of 16.4% over the same period last year. Net profit was 615 million yuan, an increase of 22% over the same period last year.

But it is worth noting that, despite the growth in sales last year, in the overall proportion, La Natsu Bell's sales in 2015 dropped from 99.5% to 93.5%.

At the same time, La Natsu Bell's same store sales also declined last year. The decline of this data reflects the lack of maintenance for mature shops.

The industry believes that now La Natsu Bell test the water in the clothing store to open a cafe, to maintain the same store sales and offline market will play a certain boost.

With the slow down of physical sales, domestic women's wear brands are trying to extend the industrial chain through pformation and cross-border.

Before the sale of La chal bell, the Chinese high-end women's clothing brand in the recent acquisition of the two medical brand, expand the micro plastic market, promote the "Pan fashion" medical beauty business layout to promote performance.

In June this year, another major domestic clothing brand, Shu Lang, adopted a cross-border strategy similar to that of La Natsu Bell, and cooperated with the O2O platform "e flow armor" to move the nail service into the offline store, aiming to generate value-added profits beyond clothing consumption.