Messi'S Department Store Is Reloading Easton Flagship Store In Columbo, Ohio.

Coping with New York

At the same time of strike, Macy 'sInc. (NYSE:M).

Another operation is being quietly carried out. The largest department store group in the United States is reinstalling the flagship store in Columbo, Ohio, in an attempt to inject experiential and Internet elements into new store concepts in order to improve the turnover and full price of goods in the city of Easton.

Sale.

An area of 200 thousand square feet of Macy 's Messi store flagship store has been renovated since March 27th, and the three month renovation time is coming to an end. The new store concept joins the most important Connect@Macy' s concept, which mainly serves customers in the Click&Colletion (online preorder line), while the store entrance highlights the location sign.

It is reported that Connect@Macy 's provides a large number of value-added services to customers. Consumers who use the service can park their cars at a fixed point and enjoy another free private stylist service named MyStylist@Macy' s.

To this end, the number of private shopping service staff doubled to 4, including a professional stylist.

Macy 's Messi department store, Easton flagship store in Ohio, Columbo is being renovated in beauty area.

In addition to the above changes, the store also increased the "lifestyle" brand sales and space, as well as the introduction of the rental form of "shop store" business.

Most notably, stores began to sell large quantities of sports products and beauty products, including the Bluemercury business previously acquired by the group. The sales of beauty and personal care business in the new store amounted to 3500 square feet, two times.

For the new attempt, AndreaSchwartz, vice president of media relations and public marketing at Macy Messi sInc. department, said that in today's retail environment, services and products have become equally important, and this is a new way of dealing with customers (Refurbished Easton store) Macy 's Messi department store.

Easton Macy 's Messi department store's renovated style is also more open. Consumers have more space to view and try to wear products, rather than the style that tends to be more supermarket.

KathiNewton, the store's store manager, said Easton was an important shopping center, and its significance to the company was extraordinary.

In the past few years, hot sports sales have been reflected in the new Easton Macy s Messi department store. The sales area of the sports goods area on the first floor has been expanded to 7000 square feet. The company also provides LifetimeFitness training for consumers every Friday, and the training instructor is provided by LifetimeFitness.

In the new leasing service, the LensCrafters view of LuxotticaGroupSpA (MTA:LUX; NYSE:LUX) Lu Xun Tai card group, the world's largest glasses manufacturer, has become the largest customer.

In addition, the dress department has also been expanded.

KathiNewton, a store manager, says that once a bride's heart is grasped, it means a loyal customer, because the experience of consumers at the important moments of life often means more to TA.

While expanding some departments, there must be some other departments suffering from misfortune. Among them, a serious loss is the clothing department of young people, including Levi 's Levi's and so on. All these brands have been removed. This is also one of the strategies for the group to cope with the "weak clothing sales" in the first quarter.

For new stores that will be open to customers at the end of this month, KathiNewton said Macy 'sInc. Messi department store is not afraid of change, which is also the best place to work in Macy' sInc. Messi department store.

In fact, Macy 'sInc. Messi had to make some changes because the company's performance was very bad and faced with many pressures.

Cincinnati based Macy 'sInc. Messi stores recorded a 3.6% decline to $27 billion 80 million in the 2015 fiscal year ended January 30, 2016. The company expects sales to continue to decline in 3%-4% in the current fiscal year.

According to the data, in the first quarter of the past quarter, the performance of the company was obviously weaker than that of last year. As of the first quarter of April 30, 2016, Macy 'sInc. Messi department store revenue fell 7.4%, from 6 billion 232 million US dollars in the same period last year to 5 billion 771 million US dollars, and the sales decline was mainly affected by 41 stores closing. During the period, the total sales of self-employed and licensed stores fell by 5.6%, while the sales of self operated businesses in the same store decreased by 6.1%.

TerryLundgren, chief executive of Macy Messi sInc., said sales of clothing and related businesses were weak in the first quarter, especially from mid March, which was slower than expected.

TerryLundgren also said the sharp decline in tourist consumption in some core areas has led to double-digit declines in tourism consumption and sales of some core categories of the group have slowed down.

Although TerryLundgren does not refer specifically to "core regional tourists" as Chinese tourists, the "core category" is a luxury category. However, the slowdown in China, the stock market downturn and the depreciation of the renminbi have already begun to affect the international consumption of Chinese tourists, and the European market, which is shadowed by terrorist attacks, has been the first to spoil the bitter consequences.

In addition, Macy 'sInc. Messi department store is facing the crisis of 5000 employees strike in New York. Macy' sInc. Messi department store is now approaching 5000 employees' Local1-SoftheRetail in 4 New York stores including representatives of Manhattan HeraldSquare Pioneer Square flagship store, and the WholeandDepartmentStoreUnion trade union has negotiated the labor contract. Once it is not settled, the strike will further blow sales to the group.

Macy 'snc. (NYSE:M) Messi department store prices continued to decline on Tuesday, closing at $31.31, down 0.92% throughout the day.

The stock has fallen by 55% in the past 52 weeks.